iFix Texas Q1 of 2013 Operations Review

John-Paul Verdes

Q1 Gross Profit Forecast

Q1 Expenses

Q1 Net Profit

Targets and Activities by Day

Targets and Activities by Day

Targets and Activities by Day

Increase Gross Profit

• Bundle Only Initiative for Repairs• Bundle Only Accessory Sales• Close Skills Gap: Sales and Repair• Meet and Exceed Competitor’s Accessory

Variety.• Mindshare Campaign

Bundle Only Initiative for Repairs

• 50% of Repairs for January came from Apple LCD/Digitizer replacement. Average GP $61.84.

Position ONLY Combo Repairs….• LCD/Digitizer + Power Button = $13.35 incremental GP

per repair. ($115) • LCD/Digitizer + Home Button = $18.44 incremental GP.

($115)• LCD/Digitizer +Home Button + Power Button = $31.79

incremental GP ($135)

Bundle Only Initiative for Accessories

• $50 = Otterbox Communter, Decoro Screen Protector, 2 extra screen protectors = $29.62 GP. 28% more GP than the Otterbox Alone.

• 2 Shields for $20. $15.72 GP. Value incentive will drive take rate up 30% with impulsive teenage customers.

Close Skills Gap

• Bi-Weekly Skills Training. • 10am on Sunday. 2 hours long. • 1st hour will focus on Sales skills / Sales

Process• 2nd hour will focus on Knowledge Sharing to

increase repair knowledge base of all employees.

Meet and Exceed Competitor’s Accessory Variety.

Mindshare Campaign:

• Wireless Providers: Weekly Visit. Galleria on Wednesday, Friday at NE Mall

• Mall Stores: Friday at NE Mall, Saturday at Galleria. Systematic approach.

• Daily Visit to Guest Reception. • Street Team: Hit the food courts, hit the parking lot,

hit the stores, stand at the door and draw people in!• Most Damaged iPhone Contest: Promoted in Store

and Craigslist.

Mindshare Expected Results

• Wireless Providers: Increase referrals to 5 per provider per week. 20 total.

• Mall Stores: Increase referrals to 5 daily.• Daily Visit to guest reception: Increase Referrals to

2 a day during the week, 5 a day on the weekend.• Street Team: Drive in 30% more traffic through

aggressive advertising.• Most Damaged iPhone Contest: 20 more repairs

per month.

Cost Efficiency Initiatives

• Hold Reps Accountable to Hourly Efficiency Targets.

• Hold Reps Accountable to Scheduled Hours Adherence. Eliminate “burning the clock”.

• Tech damages are 100% the responsibility of the Tech.