qpi creating a messaging action plan via social media
TRANSCRIPT
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QPI – Creating a Messaging
Action Plan via Social Media
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Part One: Overview
• Your Examples
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Part One: Overview
• Brainstorming – What is our theme (i.e.,
respected partner, etc.)
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Part One: Overview
• What can social media accomplish?
– Building community/networks
– Brand awareness
– Customer Service
– Selling/Prospecting
– Fund-raising
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Part One: Overview
Huge KEY trend:
Conversational Marketing
– What does that mean to you?
(personally)
– What does that mean to us?
(QPI Ambassadors)
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Part One: Overview
Brainstorming
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Part One: Overview
• What social media platforms are available?
And . . . QPIflorida.com
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Social Media Messaging Plan
O b j e c t i v e s &
A u d i e n c e s
T y p e s o f
M e s s a g i n gS t r a t e g i e s
& T a c t i c s
R e s o u r c e s M e t r i c s
Brand Awareness
Clearing up myth
Providing information
Line of communication
Call to action
Building Community
_______________
General Populous
Existing Foster Parents
Agencies, Community partners
Business & Employers
Schools & Daycares
Bio Parent
Media,
Question/poll
Good News
Future trainings, upcoming events
Systemic issues
Info: statistics
links to stories
How to tips
basic criteria
posting from foster child –insights
Foster parent experience videos
Bio parent testimonies
Resources, books videos.
Who will create the page, links to cbc’s
Link to local
Global will like to local
QPI post vs. link only
Control access
Don’t fully link to local pages so that it becomes cluttered
Each cbc create local qpi fb – post information to link into the global qpi
Faq
14 cbc pages
Via USF administrator
Likes
Engagements
Socialmention.com
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Your Agency QPI Messaging Plan
P l a c e m e n t G r a p h i c s C o n t e n t
Agreed
Flexible on page placement
Preferred on home page
Logo Standard QPI Notes: will provide standard language,
Explanation of qpi
Your internal brand messagingProspective Foster Parents
Business/Community Partners
Obtaining a Speaker
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QPI PR Messaging Plan
S o c i a l M e d i a P r e s s C o n t a c t s
A simple launch that is a broadcast to your constituency
Geo with media contact release with statewide implications.
QPI Press kit
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QPI Conduct Code & Policies Plan (Introductory)
C o n d u c t ( D o ’ s / D o n ’ t s ) P o l i c i e s
Response Time?
On your Site:48 hours (2 business days)
On Facebook:24 hours (1 business day)
Do – Notes
Respond Promptly
Positive Tone of Conversation
Needs to be factual
Make it approachable
Keep it authentic
Write for twitter
Keep it short
Don’t – Notes
Don’t use jargon
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QPI Recovery Plan – Living the Promise (Introductory)
W h a t i f – N o
R e s p o n s e
W h a t i f – S l o w
R e s p o n s e
W h a t i f – O t h e r
N o t e s
Take action
Sincere apology
No excuses *
Listen (don’t interrupt)
Offer solution or next step
Finish/resolve client contact
Thank or show appreciation
Don’t engage in online argument – invite call/email
For resolution
Take action
Sincere apology
No excuses *
Listen (don’t interrupt)
Offer solution or next step
Finish/resolve client contact
Thank or show appreciation