qr code presentation
DESCRIPTION
Email me with any questions or suggestions: lafeb at dmdservice dot com. This PPT was created in order to present to a local Meetup group. However, the meeting came and went without a single attendee (out of a possibility of 180). It appears they know everything there is to know about QR codes. Therefore, I have uploaded my presentation in hopes someone wanting/needing this information can make good use of it. Enjoy!TRANSCRIPT
QR Codes (2D Barcodes)
Basic Premise
Created by Denso Wave in 1994 Track parts in vehicle manufacturing QR Code is free to use by anyone Consider as digital attachment
(email analogy) Pique interest Area is precious (entire ad as QR
Code) Hyperlink for print (turn ink into
bits!)
QR Generation
Google Chart API (not dynamic - verify)
Plethora of others
Simplicity
Scanning Apps
Android; Barcode Scanner by Zxing Team!
iOS; search it and good luck…
Tracking
URL Builder + GA Goo.gl option Not dynamic, mycod.es defunct
(killerstartups.com) Tracking.qrme.co.uk (poor url) Considering home brew solution
Best Practice
Digital vs Traditional (godaddy) Platform/destination (personal experience) Placement (size, location, accessability) Clarity Giveaways, discounts, free tickets,
exclusive material compels consumers Avoid simple offers of a chance to view
advertisement or link to website Provide experience that is exclusive,
dynamic and interactive
Why care?
Cell phones are ubiquitous 90% + keep cell phones within arm’s
at all times (70% + people actually take phone to bed)
Wallets reported missing in 26 hrs; phones within 68 minutes (Unisys)
Manufacturer’s preloading devices with scanners
14 million in US scanned QR Code this June 6.2% of the total mobile users QR users more likely to be male (60.5%),
between the ages of 18 to 34 (53.4%) and have a household income in excess of $100,000 (36.1%)
Magazines/newspapers preferred media(49.4%), followed by product packaging, (34.3%).
preferred place to scan: home (58%); retail stores (39.4%).
(report was based on sample of 14,452 adults)http://mashable.com/2011/08/12/qr-codes-study-14-million-users
Who uses them?
Ubiquitous Fortune 500 Companies Macy’s, Heinz, Bed Bath and Beyond,
Godaddy, Magazines, newspapers, digital, print, video, everyone, even YOU!
Case Study
Be Creative – show photos Clothing/ jewelry Logo Product tags (prescription refill,
reorders, etc) Business card Stickers Coupons Exclusive material Tattoos Tonight’s presentation…
Creating Interest…
http://www.dailymail.co.uk/femail/article-2023726/Beach-volleyball-stars-sign-deal-advertising-bikini-clad-behinds.html
Animated Tattoo?
Future?
iQR (http://2d-code.co.uk/iqr-qr-code/)
MS tag (http://tag.microsoft.com/home.aspx)
Resources
Google search “dynamic QR code (tracking)”
Scantag.com Qrme.co.uk Myqr.co Qreatebuzz.com 2d-code.co.uk Qrstuff.com (paid option) Mashable.com search Delicious.com search