quad-play strategies in western europe: growth drivers and best practices for service providers
TRANSCRIPT
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Category : Telecom
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Introduction to Report
Launch Date: January 14, 2015
Number of Pages: 31
Geography Coverage: West Europe
Available Format: PDF
Price For Single User License: USD 1,195
Price For Site User License: USD 2,390
Price For Global User License: USD 3,585
Delivery Time: Within 24 Hours (During Working Days)
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About the Report
Quad-Play Strategies in Western Europe: Growth Driversand Best Practices for Service Providers report offers anoverview of the telecom market in Western Europe andhighlights the main success factors that have driventheoperators to migrate to quadruple-play.
It then looks into detail at three specific markets andpresents the opportunities arising from migrationtoquadplay.
This report provides an executive-level overview of thequad-play market in Western Europe today, with detailedinformation on major successful operators in the region.
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Key Findings:
Western Europe is characterized by high fixed andmobile services penetration rates (79% and 141%respectivelyin 2014), fierce competition in these sectorsand a high proportion of households having adoptedtriple-play services.
While both segments are expected to continue growing,we expect quad playto take on a larger share of themarket to contribute to service revenue.
Publisher expects quad playto cover up to 60% ofhouseholds in some Western European countries by 2019.
Quadplay in Western Europe has been triggered by thesuccess of French and Spanish operators that launchedpackages as early as 2009 for France and in 2013 forSpain.
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Key Findings Continues…
The market leaders in these countries and in theNetherlands are the national incumbents, with strongknow-how and expertise in both fixed and mobilesegments.
However, the competition is also building its convergedoffers through mergers and acquisitions like in Spain(Vodafone/ONO and Orange/Jazztel) and building up theirnetworks (Free in France).
Several operators have succeeded in this market, such asFree, SFR-Numericable and Bouygues in France, Jazztel inSpain, and Virgin in the UK.
Elsewhere, quadplay is still in its infancy with goodoutlook for growth. In the UK, BT is looking to develop amobile base, while Virgin UK launched quad play at thebeginning of the year.
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Key Findings Continues…
In the Netherlands, T-Mobile represents a small share ofthe quad-playmarket, way behind KPN.
Successful quad-play operators have capitalised on theirstrong expertise in both fixed and mobile sectors, offereda single bill to customers, merging their customerservicesto provide a single point of contact, reduce prices forcombined servicesand offer value-added services (cloudstorage, outdoor WiFi, multiscreen, etc.).
These are all strong factors needed to succeed inquadplay and that operators interested in this marketshould follow a similar path to reduce churn and increaseARPS.
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Reasons To Buy
This Insider offers a thorough, forward-looking analysisof Western Europe's quad-play market, with deep insightsat three main players, analyzing key factors that enabledtheir quad-play uptakes and key opportunities for newcomers on the market, in a concise format, to helpexecutives build their growth strategies.
Accompanying Publisher's Forecast products, this insiderexamines the assumptions and drivers behind on-goingand upcoming trends in Western Europe's quad-playmarket, including the different approaches of key players.
This Insider is designed for executive-level audience
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Reasons To Buy Continues…
The Insider provides an easily digestible marketassessment of quadplay in Western Europe for decision-makers, built around in-depth information gathered fromlocal market players, which enables executives to quicklyget up to speed with main factors that enabled quad-playofferings in the region and main challenges currentlyfacing the market.
The broad perspective of the report coupled withcomprehensive, actionable details will help operatorssucceed in the quad-playmarket in Western Europe.
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Report Coverage:
1. Introduction: Factors driving quadruple-playmigration in Western Europe
2. Enablers for quadruple-play offerings3. Market detail: Case studies4. France5. Spain6. Netherlands7. Key findings and recommendations8. Appendix: Acronyms and definitions
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Company Coverage
1. Orange2. SFR-Numericable3. Bouygues Telecom4. Free/Iliad5. Movistar/Telefonica6. ONO7. Jazztel8. Vodafone Spain9. Orange Spain10. KPN, Tele 211. T-Mobile12. UPC13. Vodafone14. Ziggo15. Virgin UK
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