qual360 asia pacific live co-creation_results - dialego

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November 20-21, 2013 | Singapore

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Improving Innovation. With Clever Co-Creation. !!!Qualitative 360 Asia Pacific, Singapore 20th of Nov. 2013!Detlef Happel & Katrin Bock, Hello!nnovation Dialego AG, Germany!

1 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |

How to make vacuum cleaning a moment of joy


Results from a previous online co-creation!

New Vacuum Cleaner Live Co-Creation!


Today’s joint challenge:!


New Vacuum Cleaner!Live-Co-Creation Agenda!

Today § Our believe and method 05 min. 13:30 – 13:35 § Preliminary Results Online-Co Creation 05 min. 13:35 – 13:40 § Introduction Live Co-Creation 05 min. 13:40 – 13:45 § Live Co-Creation Session 35 min. 13:45 – 14:20 § Group presentations 10 min. 14:20 – 14:30

§ Analysis Live-Co-Creation overnight (150 panelists)

Tomorrow § Introduction Idea Filter 05 min. 16:45 – 16:50 § Presentation results 10 min. 16:50 – 17:00 § Open discussion 10 min. 17:10 – 17:15

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 5

We believe in people‘s ingenuity!


„The best way to get a good idea is to get a lot of ideas“ Linus Pauling, Nobel Price winner for Chemistry (1954) and Peace (1963)!

Quelle: Grant Thornton/EIU, 2009



MIT researchers confirm:!Consumers are much more innovative than previously thought.!

Seaching for solutions! Searching for needs!

Market launch! „Ideation“!

Realization(„R&D“, Product

delvelopment)!

ConceptDevelopment!M

ore

effiv

icie

ncy! M

ore effectivity!

Open Innovation!

Co-Creation!

Doing the right things!

Doing the things right!

Consequently our focus: Crowdsourcing and Co-Creation.!

9

Source: Prof. Frank Piller, RWTH Aachen!

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |

Co-creation

LongTailOrdinary! Interesting! Heartbeat!

„Head“. Already known. !Les innovative– Mainstream.!

„Belly“. More evolution. Interesting for quantitative & qualitative analysis!

„Tail“. Potential Revolution: the one percenter!

Our approach: turning the research principle around unveiling revolutionary ideas at the tail.!



1. 2. 3. Social Media Analysis

Idea Sources Workshop idea starters

Online Forum Discussions

Online Creative Sessions De Bono

The approach: !Filtering theme specific!!➜  Blogs +

Microblogs (ca. 1 mio. pages) !

➜  News (ca. 15 Tsd.)!

➜  Answer Boards (thousands)!

➜  other sources!!!(open social web areas)!


Online idea generation and filtering process over night!

1.000.000 entries ... ... 2.000 idea drops


LiveCo-Creation

Workshop!!!!!!!!

n=80-100!!

Social Media Analysis!

!!!!!!!

N > 1 Mio. !

Semantic Mining!

OnlineVCM

IdeaFilter !!!!!!

n=150!

Winner Concept

!

20 !

Idea!Boards

(excerpt)!

9!!

Concept-!Boards!

6, ... 2, ... 1 !!

Concept-!Boards!

2000!Idea drops!

|

Sorting the haystack. !


!Next!

In search of:!

|

Text diagnosis with semantic mining!


Detailed diagnosis: Frequency & Semantic

Skyline

Insights in main benefit Themens across 9 categories

Gaining a deeper insight in the Emotions linked to the query

Emotion Radar

Daily stream of innovative ideas, to be captured on the idea board

IdeaStream

Clusters of the main Themes

InnovationMap

Carpet, woven of keywords linked to your query. The higher the frequency, the bigger the word.

Offering a quick insight in what’s “hot”

ContentCarpet

Showing insights in word-relations, building up a story

SemanticMap

carpet

cleaner bag

new

dry

best

shop pump

wet

pool

car


The cluster analysis visualizes themes, frequencies and keeps all entries

18

Revolutionary

Real innovation potential lies at the end of the tail. Evolutional

18.09.2013 | Hello!nnovation | Consulting Model |

Also mainstream topics contain idea potentials. At the edges.

Evolutional

The creative springboard:


!

Thought starter for developing disruptive ideas: most unusual terms in the“vacuum cleaning”context


The IdeaStream. Shows all 1%ter, new rarities every single day

|

! !Idea Board (excerpt)!

Astronauts New space design variant, any functions we could learn from space shuttle technology

Fitness Workout while vacuum cleaning

Units Different units composing vacuum-cleaner, new composite design

Shoulder Backpack vacuum, new straps to wear over shoulder

Floor mats Strong but gentle on floor mats

Mattress Works also well on dust and mites

Friends A modern Cleaner should have Social Media Functions

Custom Customized products The my style cleaner

Room Sucker Instant dirt and dust cleaning of the entire room

Dirt Radar Room dirt level diagnose

Doggies little helper Somebody please invent a dog shit vacuum cleaner !!!

Dishes Ideas, how to clean dishes

Blue Vacuum body shining or turning from red to green when done

Kids A Disney Style Vacuum Cleaner

Music Box Turning noises into music

Scent Cleaning plus pleasant fragrance spray

Dust Spy I would love to have a vaccuum cleaner which identifies and eliminates hidden dirt

Sonic Sonic waves helping cleaning

Crystal Crystal clear case


Christmas Any seasons edition for Christmas, perfectly cleans needles under Christmas tree

|

! !Build groups > select idea > deep dive selected idea!

Should

er Back

pack

vacuum, n

ew

straps to wear

over sho

ulder

Dust Spy I would love to have a vaccuum cleaner which identifies and eliminates hidden dirt


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!Live-Co-Creation rules!8-12 persons per table, one „host“ (M). 6-10 tables. Co-Creation of one single issue theme route per table. Table change after 15 min. The host stays and introduces new participants to already generated ideas.! !

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Please bear in mind: some core questions help to make ideas crisp!


Ø What‘s my benefit, what’s the benefit for others?

Ø How does the idea feel?

Ø Why do I believe in the idea?

Ø Why could it be attractive and relevant also for others?

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Idea Visualization/Sketch: Title

Idea Description

Key Benefit


Please transfer your best ideas into testable concept boards !

Yes, but and!!


Go!


|

!

Live !Co-Creation!Session!Results !


Pure Freedom System

A vacuum cleaner is not necessary anymore when your house is equipped with the pure freedom system. It is integrated in your air-conditioning system and sucks in all the dirt from the air. At the same time the air gets purified. The system is invisible, but delivers holistic purification. It works basically the same as an air hockey table, just the other way round.


Needle sucker

Christmas is around the corner and thus also the trouble of getting rid of all the Christmas tree needles. The needle sucker solves that problem for you. It is a stand alone “vacuum cleaner” with great suction power. You just place it next to the Christmas tree and it sucks in all needles. Of course it can also be used for other material, like broken glass or flour that you spilled in the kitchen. Due to its strong suction power it is also ideal for hard to reach areas. It is effortless and due to its high cleaning power benefits your health.


Disney cleaner

With the new Disney cleaner, vacuum cleaning is much more fun, not only for kids. It comes in different styles (e.g. “cars”) and features. Depending on the character it can talk or sing and motivates children to help in the household. This way kids are happy to take the responsibility of cleaning their own room. It is not only fun, but also efficient: different pipes and brushes support you in every cleaning job.


Stress sucker

The first self-operating vacuum cleaner that assesses the cleaning requirements of every room and cleans accordingly. It has a built-in software that analyses the dirt level for every part of the room and selects the appropriate cleaning program. It monitors the dirt level throughout the cleaning process and only when the analysis shows that there is no dirt left, the job is completed and the vacuum cleaner moves on. You do not have to invest any time or effort any more for a spotless apartment.


All-in-One Magneto Vacuum Cleaner

The “Magneto” cleaner can be used for all kinds of dirt on all kinds of surfaces in your house. You only need one product for your whole house. Depending on the type of dirt you can use one of several engines. In addition it is also equipped with different cleaning parts for different kinds of surfaces. All parts are easily detached and assembled using magnetic power. So just select the parts you need for the cleaning job at hand and enjoy the great power of “Magneto”.


The „My style“ cleaner

My style cleaner offers a range of features that can be customized in order to fully meet your personal cleaning needs. You can e.g. pre-set different cleaning programs (quick vs. extended), the type of dirt or the type of surface. In addition the “my style” cleaner measures its performance and can optionally send you a ‘cleaning report’ via e-mail or Facebook. With its build-in voice recognition system it is very convenient and easy to use.


Shoulder Backpack Vacuum Cleaner

The new Shoulder Backpack Vacuum Cleaner revitalizes your body, enhances your mood and gives you more freedom. - It massages & heats the back while you are vacuuming.

- You want to carry it on your back because it is wireless, fashionable and it plays music instead of making noise.

- Since it is a back pack cleaner you have a hand free for doing other things like doing phone calls.

- Plus if you want it allows you to carry your baby on the back.


Dirt Radar + Hunter

The new “Dirt Radar and Hunter” cleaner auto-detects floor structures, identifies and measures the amount of dirt and bacteria on floors and other surfaces (e.g. Sink, air-condition ventilator) and decently removes it all. With these functions this new vacuum cleaner delivers perfect floor and air purity.


Cleantone

The cleantone vacuum cleaner is equipped with Cross-trainer handles. It enables you to do efficient body- shaping workouts while vacuuming carpets and floors. With the handles you move the cleaner towards the areas to be cleaned. A sound system is giving a „clean“ tone when the area is done.

37 37 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |


New Vacuum Cleaner!Live-Co-Creation Agenda!

Today § Our believe and method 05 min. 13:30 – 13:35 § Preliminary Results Online-Co Creation 05 min. 13:35 – 13:40 § Introduction Live Co-Creation 05 min. 13:40 – 13:45 § Live Co-Creation Session 35 min. 13:45 – 14:20 § Group presentations 10 min. 14:20 – 14:30

§ Analysis Live-Co-Creation overnight (150 panelists)

Tomorrow § Introduction Idea Filter 05 min. 16:45 – 16:50 § Presentation results 10 min. 16:50 – 17:00 § Open discussion 10 min. 17:10 – 17:15

Improving Innovation. With Clever Co-Creation. Part II !!!Qualitative 360 Asia Pacific, Singapore 21st of Nov. 2013!


LiveCo-Creation

Workshop!!!!!!!!

n=80-100!!

Online Social Media!

Analysis!!!!!!!!

N > 1 Mio. !!

Semantic analysis!

OnlineVCM

IdeaFilter !!!!!!!

n=150!

Winner Concept

!

20 !

Idea!Boards

(excerpt)!

9!!

Concept-!Boards!

6, ... 2, ... 1 !!

Concept-!Boards!

Yesterday we co-created nine testable concepts

2000!Idea drops!


LiveCo-Creation

Workshop!!!!!!!!

n=80-100!!

Online Social Media!

Analysis!!!!!!!!

N > 1 Mio. !!

Semantic analysis!

OnlineVCM

IdeaFilter !!!!!!!

n=150!

Winner Concept

!

20 !

Idea!Boards

(excerpt)!

9!!

Concept-!Boards!

6, ... 2, ... 1 !!

Concept-!Boards!

Online idea generation and filtering process over night

2000!Idea drops!


Visual Concept Mapping, process


Heatmap example, positive and negative marked areas


Ratio

Pure Freedom System J

-0,08 L

Needle sucker J

0,09 L

Stress sucker J

0,26 L

All-in-one Magneto Vacuum cleaning J

0,36 L

The ‘My Style’ cleaner J

0,08 L

Shoulder Backpack Vacuum Cleaner J

-0,08 L

Dirt Radar + Hunter J

0.20 L

Cleantone J

-0.43 L

Visual Concept Mapping, Ranking


Winner Concept VCM overview


Winner Concept positive comments


Winner Concept negative comments


Second best, VCM overview


Second best positive comments


Second best negative comments


Lowest Concept VCM overview


Lowest Concept negative comments


Lowest Concept positive comments


Thank you very much for co-creating, stay curious!

Detlef Happel Director Innovation Consulting Tel +49 241 97828 133 Fax +49 241 97828 118 [email protected] Katrin Bock Project Manager Tel +49 241 97828 159 Fax +49 241 97828 118 [email protected] Hello!nnovation powered by Dialego AG Karmeliterstr. 10 52064 Aachen info@dialego,com www.hello-innovation.com www.dialego.com


The Innovation Division of Dialego AG Aachen I Hamburg I London I Paris I New York

Hello!nnovation



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Association Partners

Media Sponsors

Twitter Hashtag #QUAL360

November 20-21, 2013 | Singapore

qual360 asia pacific live co-creation_results - dialego

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