QUALITY INCREASES WHILE COSTSREDUCED FOR AERIAL FILMING WITHPANASONIC AND KAAN AIR COOPERATIONKaan Aviation makes helicopter filming which is commonlyneeded for shooting advertisements easier, cost effective andbetter quality by means of easy to mount Panasonic HDcameras.

Kaan Aviation, established in 2000 within the structure of Baflar› Holding has beenproviding aviation services since 2002 such as its aerodrome and maintenance ser-vices. They have also been providing high resolution helicopter filming and photog-raphy services for companies which require these services for advertising, promotionor scientific purposes. Kaan Aviation, being the distributor and technical consultantof several companies such as Agusta Westland along with its air taxi services, holdsthe title of the owner of the largest heliport available in Turkey

There is no need for renting equip-ment from abroad for quality aerialfilming! This advantageous solution createdby Kaan Aviation together with Pana-sonic will eliminate the high costs andquality issues which many productioncompanies and corporate brands ha-ve experienced in the pursuit of branddevelopment and its visualization pro-cess. Aerial filming of facilities, storesand construction sites of many orga-nizations which have demanded suchservices in the period before KaanAviation and Panasonic cooperationwere provided with images shot withdrones. Yet, this kind of aerial filmingdid not always provide the desired qu-ality as a result of the vibrations pro-duced by these machines.

Kaan Aviation makes it possible forproduction companies to achieve highquality results using mountable Pana-sonic cameras. As a result, producti-on companies which once had to rentequipment from abroad with highcosts, now have the chance to obtainthe high quality they were seeking inTurkey.

Kaan Aviation is now using its newPanasonic appliances for a project in-volving aerial monitoring of high-vol-tage transmission lines in Turkey. Fo-ur cameras take pictures while a videocamera is filming in HD and two ca-meras, one being ultraviolet and theother thermal, scan the region beingmonitored. M. Kemal Süler, PIC, Ge-

neral Manager of Kaan Aviation expla-ins the reason behind their preferenceof Panasonic HD Box cameras for thisproject: “We have come to the decisi-on that Panasonic has distinguisheditself from its competitors with itsgyroscopic features, color, definitionand high image quality. We have obta-ined impressive results even though ithas only been a year since the projectwas launched.”

Adding value to advertisement andpromotion industry Murat Özer, teamleader of the project and also GeneralDirector of Baflar› Publishing refers tothe results of this cooperation as:“Our goal is to add value with newprojects using helicopters in aerial fil-

ming which is a field merely advancedin Turkey. We can say that from nowon production companies will obtainbetter quality results with low costswhen they need aerial images in orderto be used in advertorial films. Pana-sonic HD Box camera offers top notchfeatures. It is crucial to be able to zo-om, calibrate and adjust similar set-tings in the helicopter in order not tocompromise from films recorded inHD. This system consisting of Pana-sonic cameras with gyroscopic featu-res neutralizes the vibrations produ-ced by the helicopter and it allows foradjustments to be performed in thecabin with its advanced control sys-tem.”

Pinpoint solution Gökhan Erdo¤an, Director of Corpo-rate Products of Panasonic Turkey,says that the secret behind their suc-cess is the ability to provide customsolutions that take customer needs inconsideration beforehand and adds:“Production companies need to keeptheir operations cost-efficient whilethey provide high quality servicesmeeting customer demands. Rentingequipment from foreign countries isone of the sources of these highcosts. In Panasonic, we assist ourbusiness partners to direct their re-sources at more important aspectswith the support we provide in thisfield.” Director of Corporate Products of Panasonic Turkey

Gökhan Erdo¤an

General Manager of Baflar› PublishingMurat Özer

General Manager of Kaan AviationM. Kemal Süler, PIC