Jawbone Up Wristband

FitBit

Zeo

Technology Self-Improvement

Quantified Self

Something is wrong and you want to fix it.

You’re doing something right, and want to

make sure you continue to do things

right.

You want to compare your performance or

experiences with others.

You need support to stay motivated.

Data Mobile

Social Media Games

Data entry• Mobile apps• Websites

Sensors• Wearable• Embedded• Attached

The Eatery

Photograph your meals

GreenGoose

Track your lid

Withings

Monitor blood pressure

Beam Brush

Track your brushing

Browser history Call log Dog walks

Emails sent Energy consumption GPS/location

Keystrokes Mood Music plays

Screen time Sex Spending

If you are trying to break a habit or change your life,

socializing (publishing) your data improves

efficacy

Friends bear witness and provide support

You’re held accountable

Data can be aggregated

You learn about yourself in

relation to others

We all learn more about the world

Data-Tracking Technologies

Data Visualizations

Gamification

Quantified Self

Analysis

Motivation & Support

Personal Behavior

Who?

tech evangelists and hackers

athletes

patients• chronic conditions• pregnant women• smokers in quit

process

personal-development

junkies

• Illustrate how a lipstick color affects a woman’s mood

Help consumers understand how a

product impacts their lives

• Show ads for high end running shoes to consumers who run more than 2 miles a day

Better target consumers with

appropriate products and messaging

• Encourage biking to work: reduces carbon emissions, improves individual health, and sells more cycling equipment

Reward consumers for behaviors that are good for society and

good for business

• Track and illustrate the benefits of regular blood pressure monitoring, which leads to a decrease in heart attacks and strokes

Improve the nation’s health

Help people play real life

better

And by doing so change the

world