Quarterly BriefingQuarterly Briefing :: Operating Results 2Q06 Operating Results 2Q06

August 9, 2006August 9, 2006

TVTV ADEX-2Q’06ADEX-2Q’06

20062006 Ch.3Ch.3 Ch.5Ch.5 Ch.7Ch.7 Ch.9Ch.9 Ch.11Ch.11 iTViTV IndustrIndustryy

2Q’062Q’06     3,182   2,150     3,847   2,045      423   2,388 14,035

1Q’061Q’06     2,833   2,053     3,452   1,765      241   2,015 12,359

2Q’052Q’05     2,629   2,081     3,614   1,782      299   2,389 12,794

Growth Growth QoQQoQ

12.3% 4.7% 11.4% 15.8% 75.7% 18.5% 13.6%

Growth Growth YoYYoY

21.0% 3.3% 6.5% 14.8% 41.5% 0.0% 9.7%

TVTV ADEX-2Q’06ADEX-2Q’06

ESTIMATED TOTAL ADVERTISINGESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUMEXPENDITURE BY MEDIUM

YTD JANUARY- JUNE 06 VS 05

BAHT MILLIONS

MEDIA YTD 06 SOV% YTD 05 SOV% DIFF%

Change

TV 26,403 60.18

24,547 59.10 1,856 7.56

RADIO 3,217 7.33

2,996 7.21 221 7.38

NEWSPAPERS 7,757 17.68

7,811 18.81 -(54) -(0.69)

MAGAZINES 2,908 6.63

2,873 6.92 35 1.22

CINEMA 679 1.55

607 1.46 72 11.86

OUTDOOR 2,337 5.33

2,259 5.44 78 3.45

TRANSIT 458 1.04

379 0.91 79 20.84

IN STORE 118 0.27

61 0.15 57 93.44

TOTAL 43,877 100.0 41,533

100.0 2,344 5.64

TVTV ADEX-2003-2005ADEX-2003-2005

TV Adex

Ch.3

Ch.5

Ch.7

Ch.9

Ch.11 iTV

Industry

2005 10,392 8,238 14,010 6,956 1,171 9,244 50,011

2004 10,806 7,866 13,734 6,443 970 7,351 47,170

2003 10,857 7,923 12,030 4,554 996 5,928 42,288

'05 YoY -3.8% 4.7% 2.0% 8.0% 20.7% 25.8% 6.0%

'04 YoY -0.5% -0.7% 14.2% 41.5% -2.6% 24.0% 11.5%

TOP 10 ADVERTISERS

YTD JUNE 06 VS 05000'BAHT

ADVERTISER 2006 2005

  UNILEVER (THAI) HOLDINGS 2,485,005 1,691,822

  TOYOTA MOTOR THAILAND CO.,LTD. 806,454 485,454

  PROCTER & GAMBLE (THAILAND) 708,056 753,225

  ADVANCE INFO SERVICE PCL. 638,861 998,081

  NESTLE(THAI) LTD.  517,297 461,146

  OSOTSPA (TECK HENG YOO) 474,792 552,350

  BOONRAWD BREWERY CO.,LTD. 466,319 332,217

  BEIERSDORF (THAILAND) CO.,LTD. 462,229 466,067

  TOTAL ACCESS COMMUNICATIONS 446,734 421,626

  PTT PUBLIC CO.,LTD. 435,714 211,672

TOP 20 TOP 20 TV ADVERTISERS & THEIR DISTRIBUTIONSTV ADVERTISERS & THEIR DISTRIBUTIONS

    TV

 Grand Total

3 5 7 9 ITV 11

ADVERTISER (000 BAHT) % % % % % %

  UNILEVER (THAI) HOLDINGS 2,302,737 20.1% 9.3% 34.7% 10.7% 25.2%  

  PROCTER & GAMBLE (THAILAND) 677,917 43.5% 8.3% 40.6% 2.7% 4.9%  

  NESTLE(THAI) LTD. 470,324 29.2% 6.9% 40.7% 8.1% 15.0% *

  BEIERSDORF (THAILAND) CO.,LTD. 453,992 35.7% 4.0% 35.5% 3.8% 20.9% 0.1%

  TOYOTA MOTOR THAILAND CO.,LTD. 387,149 25.9% 8.2% 30.8% 18.4% 15.6% 1.1%

  COLGATE-PALMOLIVE(THAILAND)LTD 386,540 42.4% 0.9% 45.6% 1.5% 9.5%  

  OSOTSPA (TECK HENG YOO) 369,202 30.3% 9.7% 28.9% 11.0% 15.3% 4.8%

  ADVANCE INFO SERVICE PCL. 365,321 17.1% 6.6% 37.4% 5.6% 32.2% 1.2%

  PTT PUBLIC CO.,LTD. 334,765 19.7% 14.4% 19.5% 23.8% 14.2% 8.5%

  KAO COMMERCIAL (THAILAND) CO., 333,915 28.1% 8.6% 39.0% 8.5% 15.7% 0.1%

  BOONRAWD BREWERY CO.,LTD. 294,186 21.5% 19.7% 27.0% 10.3% 16.2% 5.2%

  AJINOMOTO SALES CO.,(THAILAND) 289,570 23.1% 10.9% 33.4% 8.5% 22.6% 1.4%

  BEER THAI (1991) CO.,LTD. 282,264 21.3% 21.7% 14.9% 13.9% 20.3% 7.9%

  JOHNSON&JOHNSON(THAILAND)LTD. 272,100 39.7% 11.7% 31.0% 11.6% 6.0%  

  TOTAL ACCESS COMMUNICATIONS 271,594 24.2% 13.8% 35.9% 14.3% 10.7% 1.1%

  L'OREAL (THAILAND) LTD. 260,483 28.2% 3.2% 36.8% 11.0% 20.8%  

  LION (THAILAND) CO.,LTD. 235,607 20.9% 16.5% 19.5% 12.5% 30.6%  

  TRI PETCH ISUZU SALES CO.,LTD. 219,260 27.8% 17.0% 15.3% 20.5% 19.5%  

  A.P.HONDA CO.,LTD. 182,710 22.1% 15.0% 20.9% 12.5% 22.1% 7.4%

  NOKIA (THAILAND) LTD. 175,174 30.3% 10.7% 31.6% 11.8% 15.6%  

TV TV ADVERTISING EXPENDITUREADVERTISING EXPENDITURE

Rank (Bahtx1,000)   First Half 2006 Changes 06-05 First Half 2005

PRODUCT SECTION   Amt. % Amt. % Amt. %

1 SKIN CARE PREPARATION   2,107,489 8.0% 459,759 27.9% 1,647,730 6.7%

2 NON ALCHOHOLIC BEVER..   1,786,509 6.8% -141,568 -7.3% 1,928,077 7.9%

3 COMMUNICATIONS   1,591,320 6.0% -402,563 -20.2% 1,993,883 8.2%

4 LEISURE   1,554,894 5.9% 141,157 10.0% 1,413,737 5.8%

5 GOVERNMENT & COMMU…   1,490,520 5.6% 131,654 9.7% 1,358,866 5.6%

6 TOILETRIES   1,279,733 4.8% -111,433 -8.0% 1,391,166 5.7%

7 HAIR PREPARATION   1,204,213 4.6% 134,170 12.5% 1,070,043 4.4%

8 CD/VDO & MUSIC PRO…   1,141,709 4.3% -266,255 -18.9% 1,407,964 5.8%

9 MOTOR VEHICLES   1,056,114 4.0% 295,982 38.9% 760,132 3.1%

10 FOODSTUFFS   958,872 3.6% -35,073 -3.5% 993,945 4.1%

11 DAIRY PRODUCT   925,202 3.5% 243,630 35.7% 681,572 2.8%

12 MEDIA & MARKETING   882,914 3.3% 18,954 2.2% 863,960 3.5%

13 ALCOHOLIC BEVERAGES   849,059 3.2% 106,419 14.3% 742,640 3.0%

14 HOUSEHOLD CLEANER…   839,698 3.2% 285,916 51.6% 553,782 2.3%

15 ORAL PRODUCT   574,463 2.2% 125,822 28.0% 448,641 1.8%

TVTV ADVERTISING EXPENDITUREADVERTISING EXPENDITURE

(Baht x 1,000)   First Half of 2006 Changes 06-05First Half of

2005PRODUCT SECTION   Amt. % Amt. % Amt. %

SKIN CARE PREPARATION   2,107,489 8.0% 459,759 27.9% 1,647,730 6.7%

MOTOR VEHICLES   1,056,114 4.0% 295,982 38.9% 760,132 3.1%

HOUSEHOLD CLEANER…   839,698 3.2% 285,916 51.6% 553,782 2.3%

DAIRY PRODUCT   925,202 3.5% 243,630 35.7% 681,572 2.8%

PETROL   294,066 1.1% 234,511 393.8% 59,555 0.2%

INSURANCE   301,790 1.1% 197,116 188.3% 104,674 0.4%

RETAIL STORES   476,677 1.8% 167,953 54.4% 308,724 1.3%

CERDIT/DEBIT CARDS   308,147 1.2% 155,972 102.5% 152,175 0.6%

BAKERY & CHOCOL., etc.   319,618 1.2% 142,117 80.1% 177,501 0.7%

LEISURE   1,554,894 5.9% 141,157 10.0% 1,413,737 5.8%

FOOD OUTLET & RESTAU..   522,298 2.0% 140,346 36.7% 381,952 1.6%

HAIR PREPARATION   1,204,213 4.6% 134,170 12.5% 1,070,043 4.4%

MOTORCYCLE & BICYCLE   411,988 1.6% 133,001 47.7% 278,987 1.1%

GOVERNMENT & COMMU…   1,490,520 5.6% 131,654 9.7% 1,358,866 5.6%

ORAL PRODUCT   574,463 2.2% 125,822 28.0% 448,641 1.8%

STATION SHARESTATION SHAREof Audience of Audience 2005-20062005-2006

WHOLE KINGDOM : ALL AGED 4+WHOLE KINGDOM : ALL AGED 4+06.00 – 24.0006.00 – 24.00

POTENTIAL 2006:59,400,000

AUDIENCE SIZEAUDIENCE SIZE BY CHANNEL - WEEKDAYBY CHANNEL - WEEKDAY

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TV VIEWING PATTERNTV VIEWING PATTERN BY AGE GROUP- WEEKENDBY AGE GROUP- WEEKEND

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BBEECC World - Revenue World - Revenue

2Q06 +/-

QoQ +/- YoY

Advertising 1,595 6% 26%

Copyright & Services 87 26% 107%

Concerts & Shows 43 -42% -89%

Total Sales Revenue 1,725 5% 1%

BBEECC World WorldSecond Quarter of 2006Second Quarter of 2006

BEC World Second Quarter of 2006Operating Results ฿ Million  % +/- YoY +/- QoQTotal Sales Revenues 1,725 100% 11 1% 84 5%

Operating Costs  

Cost of Services 728 42% 39 6% 14 2% Cost of Shows 47 3% -314 -87% -18 -28%Cost of Sales & Services 775 45% -275 -26% -4 -1%Selling & Admin. Expenses

313 18% -1 0% 29 10%

Total Operating Costs

1,088 63% -276 -20% 25 2%

Operating Profit 637 37% 287 82% 59 10%Share of Associates' Results

-11 -1% -15 -375% -18 -257%

Other Income 25 1% 6 32% -8 -24%Profit Before Tax 651 38% 278 75% 33 5%Corporate Income Tax 193 11% 63 48% 23 14%Profit After Tax 458 27% 215 88% 10 2%Profit of Minority's Interest

7 0% 21 -150% 19 -158%

NET PROFIT 465 27% 236 103% 29 7%

BEC World First Half 2006Operating Results ฿ Million   % +/- YoY Advertising Income 3,093 179% 714 30% Copyright & Services 157 9% 40 34% Concerts & Shows 117 7% -553 -83%

Total Sales Revenues 3,367 195% 201 6%

Operating Costs   Cost of Services 1,442 84% 47 3% Cost of Shows 113 7% -479 -81%Cost of Sales & Services 1,555 90% -432 -22%Selling & Admin. Expenses 596 35% 1 0%Total Operating Costs 2,151 125% -431 -17%Operating Profit 1,216 70% 632 108%Share of Associates' Results -4 0% 1 -20%Other Income 57 3% 18 46%Profit Before Tax 1,269 74% 651 105%Corporate Income Tax 363 21% 141 64%Profit After Tax 906 53% 510 129%Profit of Minority's Interest -5 0% 9 -64%NET PROFIT 901 52% 519 136%

BBEECC World WorldFirst Half 2006First Half 2006

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ต�นิที่�นิและค่�าใช้�จ�าย   ต้�นทุ�นให้�บริการิ 728 42% 39 6% 14 2% ต้�นทุ�นการิจั�ดแสดง 47 3% -314 -87% -18 -28%ต้�นทุ�นขาย 775 45% -275 -26% -4 -1%คชจั.การิขายและบริห้าริ 313 18% -1 0% 29 10%รวมต�นิที่�นิและค่�าใช้�จ�าย 1,088 63% -276 -20% 25 2%ก�าไรจากการดำ�าเนินิงานิ 637 37% 287 82% 59 10%ส�วนิแบี�งผลก�าไรขอีงบี.ร�วม -11 -1% -15 -375% -18 -257%ริายได�อื่��น 25 1% 6 32% -8 -24%ก�าไรก�อีนิภาษี� 651 38% 278 75% 33 5%ภาษี�เงนได�ขอื่งบริษี�ทุ 193 11% 63 48% 23 14%ก�าไรหล)งห)กภาษี� 458 27% 215 88% 10 2%ส!วนขอื่งผู้$�ริ !วมทุ�นริายย!อื่ย 7 0% 21 -150% 19 -158%ก�าไรส�ที่ธิ 465 27% 236 103% 29 7%

ผลการดำ�าเนินิงานิผลการดำ�าเนินิงานิไตรมาสที่�� ไตรมาสที่�� 2 2 ปี� ปี� 25492549

ผลการดำ�าเนินิงานิผลการดำ�าเนินิงานิค่ร+�งแรก ปี� ค่ร+�งแรก ปี� 25492549

ผลการดำ�าเนินิงานิรวม ค่ร+�งแรกปี� 2549กล��ม "บี�อี�ซี�"  ล�านิบีาที่ % +/- ปี�ก�อีนิ ขายเวลาโฆษีณา 3,093 179% 714 30% ให้�ใช�สทุธิและบริการิอื่��น 157 9% 40 34% จั�ดคอื่นเสริ*ทุและโชว* 117 7% -553 -83%รายไดำ�จากการขาย 3,367 195% 201 6%ต�นิที่�นิและค่�าใช้�จ�าย   ต้�นทุ�นให้�บริการิ 1,442 84% 47 3% ต้�นทุ�นการิจั�ดแสดง 113 7% -479 -81%ต้�นทุ�นขาย 1,555 90% -432 -22%คชจั.การิขายและบริห้าริ 596 35% 1 0%รวมต�นิที่�นิและค่�าใช้�จ�าย 2,151 125% -431 -17%ก�าไรจากการดำ�าเนินิงานิ 1,216 70% 632 108%ส�วนิแบี�งผลก�าไรขอีงบี.ร�วม -4 0% 1 -20%ริายได�อื่��น 57 3% 18 46%ก�าไรก�อีนิภาษี� 1,269 74% 651 105%ภาษี�เงนได�ขอื่งบริษี�ทุ 363 21% 141 64%ก�าไรหล)งห)กภาษี� 906 53% 510 129%ส!วนขอื่งผู้$�ริ !วมทุ�นริายย!อื่ย -5 0% 9 -64%ก�าไรส�ที่ธิ 901 52% 519 136%

Quarterly BriefingQuarterly Briefing :: Operating Results 2Q06 Operating Results 2Q06

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