quick start to captioning 05-07-2015

Quick Start to CaptioningMay 7, 2015 at 2:00pm ET

Lily Bond

Marketing Manager

3Play Media

[email protected]

(617)764-5189 x119

www.3playmedia.com

twitter: @3playmedia

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Agenda

‣ Captioning basics

‣ Benefits

‣ Accessibility laws

‣ Captioning services & tools

‣ Q&A

What Are Captions?

4

Text that has been time-synchronized with the media

What Are Captions?

Captions convey all spoken content and sound effects

What Are Captions?

6

Originated in the early 1980s for broadcast TV

Terminology

7

‣ Captions vs. Transcript

Terminology

8


‣ Captions vs. Subtitles

Terminology



‣ Closed vs. Open Captions

Terminology



‣ Closed vs. Open Captions

‣ Post Production vs. Real-Time

Caption Formats

SRT

Example

01:02:53:14 94ae 94ae 9420 9420

01:02:55:14 942c 942c

01:03:27:29 94ae 94ae 9420 9420

SCC

Example

How to Associate Captions with

Video‣ Sidecar file

‣ Encode captions with video

‣ Open captions (burned in)

Benefits‣ Accessibility for hard of hearing

48 MillionAmericans with hearing loss


‣ Better comprehension

‣ Flexibility to view in noise-sensitive environments

80%Of people who use captions

don’t have hearing disability




‣ Interactive video search

97%Of users said searchable

transcripts enhanced experience





‣ SEO: more inbound traffic

7.3%Increase in views

from captions






‣ Reusability

50%Students who use

transcripts for study guides






‣ Reusability

‣ Translation to foreign languages






‣ Reusability

‣ Translation to foreign languages

‣ May be required by law

Accessibility LawsRehabilitation Act: Sections 508, 504

‣ Covers federal agencies and orgs with federal funding

‣ Assistive Technology Act




ADA: Titles II, III

‣ Covers public and commercial entities

‣ Lawsuits: What is a “place of public accommodation”?




ADA: Titles II, III

‣ Covers public and commercial entities

‣ Lawsuits: What is a “place of public accommodation”?

CVAA

‣ Covers Internet content that aired on TV

‣ Includes video clips

‣ Copyright owner bears responsibility

FCC Standards for Caption Quality‣ Caption accuracy

– Must match spoken words to fullest extent possible and include non-verbal

information

– Allows some leniency for live captioning

‣ Caption synchronization

– Must coincide with their spoken words and sounds to the greatest extent possible

‣ Program completeness

– Captions must run from the beginning to the end of the program

‣ Onscreen caption placement

– Captions should not block other important visual content

About 3Play Media

2

4

‣ Captioning + transcription + translation

‣ MIT spinout in 2007

‣ Based in Cambridge, MA

About 3Play Media‣ Captioning + transcription + translation

‣ MIT spinout in 2007

‣ Based in Cambridge, MA

‣ 1,000+ customers in higher education, government, corporate, & media

3Play Media’s Goal: Simplify the

ProcessOnline Account System

Fast + Reliable Turnaround

Automated Workflows

50+ Caption Formats

Caption Import

Video Search Tools

Spanish Captioning

Accuracy and QualityMulti-Step Human Review Process

‣ More efficient, cost-effective

‣ At least 99% accuracy

‣ All work done in U.S.

‣ Consistent transcription standards

Flexible Upload + Turnaround

Platform Integrations‣ Effortless integration with many platforms

‣ Out-of-the-box compatibility with most players

Video Player / Platform Integrations

50+ Output Formats

‣ Wide variety of output

formats

‣ Intelligent keyword

extraction

‣ Automated vertical

caption placement

‣ Encoded closed/open

captions

Caption & Translation Editor

Caption Import

‣ Import your existing captions

and translations

‣ Convert into 50+ formats

‣ Use interactive transcripts

‣ Securely manage your

assets

Automated Transcript Alignment

Interactive Transcripts

‣ Use captions to make videos

searchable and interactive

‣ Not a replacement for

captions

‣ Easy to set up

‣ Lots of customization options

Customer Support

“…What’s

important is the

customer

service you get, and 3Play just plain rocks

when it comes to helping out.”

- Josh Harder, University of

Wisconsin

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Lily Bond

Marketing Manager

3Play Media

[email protected]

Q&A Upcoming Webinars

10 Tips for Creating Accessible Web Content with

WCAG 2.0

CVAA Legal Requirements for Video Programming

DIY Workflows for Captioning and Transcription

Register at:

http://www.3playmedia.com/webinars/