quickly validate your business idea - or kill it before it becomes darling
TRANSCRIPT
Validate Your Business Idea
Don’t let it become Darling
Best Idea Ever!
Best Idea Ever!
It’s Cool Right?
1. Check Online: 2. Interviews3. MVP or Mockup4. Pre-Sell 5. (Don’t ask your mother)
Why don’t I know it?
Is it a problem with marketing? Design? Missing Features? Poor functionality? Other?
Serenity Siren
Why do we have to about our stuff being stolen?
Exists?
“I’m disappointed there aren’t
more products of this kind”
“I really wanted this
to work”
“Tried DESPITE
the negative reviews”
Google Search ConclGreen light:
People online are saying they would like a better solution.
Next step: Interview people on what their real problems
are with bag-theft so we can design the correct solution.
Solving it today?
Ask People!In person, Linkedin, Skype
Do NOT tell them about your idea!
Who has this problem?
But ask everyone!
https://www.youtube.com/watch?v=KZYntTU3JW4
When was the last time you...
Do you worry about your stuff? Where? How worried are you? How do you solve this today? It is a problem? Why, Why, Why, Why and Why?
You tryWhen was the last time you???Tell me moreDid you…? Why? Interesting… Why?
And
…What else should I have asked you?
Pre-sell Your IdeaI have Super Widget Wheel 3010 here with me that solves all your problems.
Do you want to buy it?
No’s are GREAT!I understand. Just so I can make it better in the future, could you tell me why you don’t want to buy it?
Customer: Well it doesn’t have X.
If it did X would you buy it?
Cont….
Ask, Ask, Ask!
Until…
Great, when can I buy it?
Finding the first Customer
B2B – LinkedinB2C - Forums, Facebook Groups, etc…
MVPTry to sell to the first customer
No…WHY?
Try again!
Watch these videos1. https://www.youtube.com/watch?v=kVKsfDTDYuIGive a quick overview of why and how to use interviews correctly. 2. https://www.youtube.com/watch?v=Cl9vMBFHIf0Gives a quick overview on how to ask quality questions
ConnectFeel free to get in touch with us at Serenity
https://se.linkedin.com/in/andrewmlentz
Email: [email protected]: www.facebook.com/sensesafetywww.serenity-siren.com