Cole Menassa-RaflaRyan Mowbray

Christine WallaceMike Williams

Business Definition Mission Statement Objectives Situation

Assessment Target Competition Location Roles

Finances

Coming Up…

Business Definition

Quik Jaks is a charge station for electric cars to refuel and provides a rest lodge on the premises for customers to relax in – which offers basic conveniences (i.e. snacks, washrooms) – while they wait for their vehicles to charge. This is intended to encourage the use of more environmentally friendly vehicles, which in turn is part of Quik Jaks effort to preserve the planet; not consume the traditional limited resources (e.g. oil) which are causing so much damage to the environment.

In part of going green Quik Jaks is going to employ the use of solar panels to help power each location, relieving the pressure off of hydro power.

Mission Statement

Quik Jaks is devoted to supplying travellers with a quick charge venue to refuel their electric vehicles. 

*With the growing need for environmentally friendly vehicles and fuel source – due to the ever rising prices of gas/oil and its depletion – Quik Jaks is supporting the Green initiative by creating a positive atmosphere for

consumers to go-green and make it more convenient for them.

To obtain $3 million in grants and funding from the government of Canada by the end of year

Each year governments award hundreds of millions of dollars to small, medium and large enterprises in the hopes of stimulating local economies, fostering economic development and creating employment.

  To obtain a $3 hundred thousand fund from GM’s electric car division

for technological development by the end of year 1

To earn $3 hundred & fifty-thousand in billable hours in year 1, $5 hundred thousand in year 2, and $9 hundred thousand in year 3

To increase customer traffic by 37% within the first 3 years

To obtain 400 thousand charge transactions by the end of year 1, 460 thousand transactions in year 2, and 550 thousand transactions in.

Objectives

Situation Assessment: Economic

‣ Environmentally friendly; society going green

‣ Increased purchases of hybrid-electric cars

Situation Assessment: Technology

▶Technology advancing for electricity to be used as a fuel source

▶Currently motors run on Nickel Metal Hydride (NMH) batteries

▶Demand for electric vehicles rapidly increasing world-wide

In part as a response to gas prices

Situation Assessment: Legal

▶ The Canadian government annually offers grant to new enterprisers:

CA149Energy Technology Centre Program

Companies involved in trade, industry,

professional associations, universities, utilities,

and different levels of government working in

the area of energy systems and fuels.

▶ Charge station idea already patented in the U.S.A.

▶ Zoning

Consumers are constantly on the go; time is of the essence◦ Electric vehicles need to be charged overnight, or at a minimum

they can be charged within 3 hours

Many people enjoy fast, powerful performance vehicles◦ They want a reliable, attractive car

Number one preferred form of travel is still the automobile◦ Electric cars typically cannot drive more than 100km

Situation Assessment: Socio/Cultural

Target

Hybrid v. Electric

Competitive Environment

S.W.O.T.

Strengths Opportunities

•There is an infinite supply of electricity•Replenished using solar power•Helps environment•Recharge stations are user-friendly

•“Going Green” generating interest•Technological advance cutting down charge time•First charge stations in Canada = instant brand recognition•QuikJaks qualifies for numerous gov’t grants

Weakness Threats

•Electric car industry isn’t yet large enough to need a chain of QuikJaks•Fuel based cars still prominent mode of transport in Canada•Time requirement to charge vehicles can be too long for some people

•Hybrid market increasing in North America•Consumers not prepared to switch•Cars rarely aesthetically appealing•Hydrogen might become a new fuel source

Location

Roles & Responsibilities

ChristineOwner/Sales

ColeOwner/Sales

MikeOwner/Maintenance

RyanOwner/Accountant

Assets $ AmountCash on Hand $3,002,050 Inventory & Equipment $1,202,000Supplies $22,450

Finances

Cash on hand was established through first year sales and government grants of $3,600,000; $300,000 for 12 separate grants pertaining to researching technology & electric energy, as well as new business & small business grants. The equipment cost pertains to solar panels, generators, and the Quik Charge points for charging vehicles and tracking energy transfers.

Thank You for Your Time