Quitline Campaign

Media Outreach African Americans and Latinos

Quitline Campaign

• Campaign March 2008 – June 2009

• Budget$269,000

• MarketsIndianapolis, Fort Wayne, South Bend, Evansville and Lake County

Quitline Campaign

• Mediums Radio, Print and Out-of-Home

• Creative Examples-Four (4) Radio Commercials -Four (4) African American print ads-Two (2) Spanish print ads-One (1) Out-of-Home

Quitline Campaign

Four (4) Radio Commercials-Quitline 60 (sample available)-Enough is Enough (sample available)-Today is the Day (Hoy es el día) -Break Free (¡Yo dejaré de fumar!)

Quitline Campaign

Four (4) African American print ads-This is Not Cool

-Break Free

-Today It’s Over

-You Can Break Free

Quitline Campaign

Quitline Campaign

Quitline Campaign

Quitline Campaign

Quitline Campaign

Two (2) Spanish Print Ads-Today is the Day (Hoy es el día)

-Break Free (¡Yo dejaré de fumar!)

Quitline Campaign

Quitline Campaign

Quitline Campaign

One (1) Out-of-Home

-Every Cigarette Does Damage

Quitline Campaign

Quitline Campaign

Results Over Six Month Period

African American quitline callers2008 Totals: 731 (11.5% of total users)

2009 Totals: 966 (11.3% of total users)

General Pop quitline callers 2008 Totals: 6,353 2009 Totals: 9,037

Quitline Campaign

Results Over Six Month Period

Latinos quitline callers2008 Totals: 206 (3.2% of total users)

2009 Totals: 298 (3.4% of total users)

General Pop quitline callers2008 Totals: 6,353 2009 Totals: 9,037