quoting & selling custom coins
DESCRIPTION
Learn how to sell custom coins to all of your customers including challenge coins to the military. This presentation shows you all of the different options for coins, and it works for lapel pins as well. Don't ever say no to a quote for a custom coin because you are intimidated to quote them.TRANSCRIPT
Quoting & Selling Custom CoinsQuoting & Selling Custom Coins
By: Jen Burger
History of Challenge CoinsHistory of Challenge Coins Can be traced back to WWII
Revered by troops in every branch of service
Identifies bearer as a member of a particular unit
Tangible token of memories and relationships forged far from
home
Bears symbols and mottos of unit or government agency
Given as a reward to warriors or handed out as gifts to foreign
dignitaries or civilian VIPs
Must be carried at all times
May be given to a soldier in the field to recognize “above-and-
beyond-the-call-of-duty” actions
OutlineOutline
1. Plating
2. Color Fill or Print
3. Extras
PlatingPlating ◦ All Bright
◦ Bright with Sandblasted Background
◦ Antique
◦ 2-tone
◦ Black Nickel
PlatingPlating
All BrightAll Bright
Same DieSame Die
Bright Silver Antique Brass
Bright with SandblastBright with Sandblast
AntiqueAntique
Black Nickel Black Nickel
2-Tone 2-Tone
Color Fill ProcessColor Fill Process
Color FillColor Fill
Soft Enamel
Imitation Hard Enamel
Color FillColor Fill
Printed ArtPrinted Art
Complex
Small Areas
Exact Logo Reproduction
Gradient Images
Printed Die Struck
Gradient blues in pony’s head No gradient blues in pony’s head
Red and black stitches Red with gold outline stitches
All openings in letters are white All openings in letters are gold metal
Stars are outlined in black Stars are outlined in gold metal
“West Zone Baseball” in white “West Zone Baseball” in gold metal
White shadowing in “PONY” No white shadowing in “PONY”
Colors right next to each other withno metal borders separating them
Colors separated by raised metal borders which hold the paint/epoxy
Which sample is printed?Which sample is printed?
ExtrasExtras
Diamond Cut Borders
Milled Edges
3D Tooling
Engraving
Consecutive Numbering
Diamond Cut BordersDiamond Cut Borders
Medals, pins, and coins are standard with bright plating. If you are ordering an all bright item, we recommend adding a texture or a sandblast (fine, sandy texture) to the background to make the raised areas stick out from the recessed areas.
If you don’t add any textures, the piece is all bright in both the raised and recessed areas, making it very hard to read.
Another to make the plating easy to read is to antique plate the item.
ALL BRIGHT SANDBLAST ANTIQUE
Silver Plating & Diamond Cuts Silver Plating & Diamond Cuts on Brasson Brass
After Silver Plating Before Silver Plating
Milled EdgesMilled Edges
3D Tooling3D Tooling
3D Tooling3D Tooling
Curved Back Beveled Edge
WHICH ONE IS 3D?WHICH ONE IS 3D?
EngravingEngraving
Consecutive NumberingConsecutive Numbering
Contact InformationContact InformationJen Burger
Catania Medallic Specialty, Inc.
668 Moore Road, Avon Lake, OH 44012
Phone: 800-633-2586
Fax: 440-933-2404
www.cataniainc.com