r2i webinar series: the social reality
DESCRIPTION
Matt Goddard, CEO of R2integrated, presents webinar, "The Social Reality: Turning the Hype Into Real Value for Your Business."TRANSCRIPT
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THE SOCIAL REALITY:Turning the Hype Into Real
Value For Your Business
July 29, 2009
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What we will cover today:
1. Social network theory vs. social media2. Social marketing is about behavior, not a set of tools.3. What has really changed and its effect on marketers.4. Social marketing execution framework – the four ways (only four)5. Questions
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This is a Social Network
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Social Networking (sō'shəl nět'wûrk'ing) n.
• Innate human behavior to reduce risk when
making a decision by reaching out to our
relationships for advice.
• Decisions Matter
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Decisions Matter
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1992…
•Social
•Networked
•Built Relationships
•Better Decisions
…2009
•Social
•Network
•Build Relationships
•Better Decisions
Old vs. New
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Old vs. New
Chamber of Commerce
Friends and Family
Class Reunions
Industry Meetings
Newsletters
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Social Networking (Old)
Social Media (New)
A change in the way we build relationships
+=
The New Math
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A change in the way we make business decisions
The New Math
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A change in the way we buy
The New Math
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Social Media - The Game Changer
• Speed
• Storage
• Access
The customer is now in control
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3:36 PM
4:00 PM
200-400 tweets every few seconds
Speed
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Storage
• North of 4.5 million reviews
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JustHost.com
Storage
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Access
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Access
Which would you hire?
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Social Networking (Old)
Social Media (New)
A change in the way we buy
+=
The New Math
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Social Media Marketing:
1. How has buying behavior been effected by social media?2. Execution using a framework, not a tool set approach.
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