raising the profile of the spatial industry jose diacono – communica megan stanley - aurecon
TRANSCRIPT
![Page 1: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/1.jpg)
Raising the Profile of the Spatial Industry
Jose Diacono – Communica
Megan Stanley - Aurecon
![Page 2: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/2.jpg)
Setting the scene
• Why are we here?• What we did• What we found out• What we recommend• Follow up
Survey 1 – Wider Community
Survey 2 – Aurecon Case Study
![Page 3: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/3.jpg)
Why do we need to raise the profile?
Business Leaders
Politicians
Understanding
Appreciation
Attention
Attract new blood
(Skills Shortage)
Improvedecision making
Government/Business/
Community
Data Sharing/Licensing
Budgets
Data Quality/
Accuracy
Benefit/efficiency
of Application
Spatial
![Page 4: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/4.jpg)
Survey–Wider Spatial Community
Sent out to SSSI distribution Our own contacts You can still fill it in
www.communica.com.au
![Page 5: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/5.jpg)
Survey Questions
Is raising the profile important?
Who do we raise it with? What do you have
difficulty explaining? How do you get
connected/pool ideas? What successes have
you had? Who are you?
7%
93%
Yes
No
![Page 6: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/6.jpg)
Who should we raise the profile with?
Very Important: 62% senior management 59% clients, 56% schools
![Page 7: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/7.jpg)
What is hard to explain?
![Page 8: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/8.jpg)
We stay connected through associations and conferences
Surveyors, GIS specialists, Project
Managers, ConsultantsTeachers
![Page 9: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/9.jpg)
Image courtesy Pitney Bowes
What Helps?
Be relevant. Keep it simple and give real life examples
“ We need to better understand the value we can add from the users perspective, not our perspective”.
![Page 10: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/10.jpg)
Show how we fit in
We cross so many boundaries We integrate knowledge Science, engineering, maths Solutions for Climate change Disease control “Just part of the greater continuum and
overlapping activity of multiple disciplines”.
![Page 11: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/11.jpg)
The words we use
“The title "Spatial" is a nonsense to most of the public.”
“Calling it Spatial is a mistake”
“Spatial Awareness: a term usually attributed to peoples ability to drive without collision!”
Everybody thinks "spatial" industry means rockets and space exploration.
“We deal with maps and location”
What do people search for in Google?
![Page 12: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/12.jpg)
Case Study
![Page 13: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/13.jpg)
Global network, global resources
Offices: 87
Countries: 28
Employees: 6 700
![Page 14: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/14.jpg)
Raising the awareness of Spatial in Aurecon
Step 1 – Awareness Raising – Survey
Step 2 – Communication and Resources and Marketing
Step 3 – Add value to projects and end products for clients
![Page 15: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/15.jpg)
Results of the Aurecon SurveyRespondents Role – Large Proportion Engineers and Business Leaders
67% wanted to know more
Over 70% regard Spatial Important to business
![Page 16: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/16.jpg)
Results• 65% used Google Earth/ Google Maps as main spatial GIS resource in day to day business
0% 10% 20% 30% 40% 50% 60% 70%
GIS Analyst
CAD/Drafter
Surveyors
World Wide Web
Google Earth
Google Maps/Streetview
Whereis/ RACQ
UBD Hard copy Maps
GIS Softw are (eg. ESRI/MapInfo)
GPS/Mobile Phone
Dont use GIS/Spatial resource or tools
Other
Number of respondents
11%
4%
72%
12%1%
Canberra
Mosman
Neutral Bay
Newcastle
Parramatta
• 72% respondents were located in the Neutral Bay Office
![Page 17: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/17.jpg)
Results
0%
5%
10%
15%
20%
25%
Lunchtime seminars Presentations atMarket/Sector
Meetings
Intranet/GISInterest group page
Aurecon InternetWebpage
Training Courses inhouse
• Face to face communication was evident with lunch time seminars and training courses rated the most helpful communication source
![Page 18: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/18.jpg)
Research
• AIIA, ACS• ICT Careers week• Department of
Industry – small business seminars
• Event organisers• Extreme Science &
STELR
![Page 19: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/19.jpg)
Research
• www.destinationspatial.org
• Landmark magazine
• Youtube
• Geospatial revolution project
![Page 20: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/20.jpg)
Recommendations
• Put our feet in their shoes
• Practical examples• Use their language• What is in the news?• Don’t get bogged in
technical detail• New media (youtube)
![Page 21: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/21.jpg)
Recommendations
• Industry Associations and groups
• Piggy back on other initiatives
• Share, reuse & recycle
• Publicise what we already have– Destinationspatial.org for schools– Collect examples, articles, case studies– Make sure Google finds it – Link to other sites
![Page 22: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/22.jpg)
Conclusions
Thirst for knowledge Look outwards Focus on the value “It is less about the profile of the spatial
industry and more about the importance of spatial data to an organisation. How spatial data can add value to current business outcomes.”
![Page 23: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/23.jpg)
Conclusions
Thirst for knowledge Look outwards Focus on the value “Instead of trying to educate and impose some image of
'spatial', we should improve our ability to communicate with the world about what interests the world, and then quietly embed spatial, in situations where it is the right tool.
“Instead of trying to educate and impose some image of 'spatial', technologists in spatial should improve their ability to communicate with the world about what interests the world, and then quietly embed spatial, in situations where it is the right tool.
![Page 24: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/24.jpg)
What now?
• Please talk to us
www.communica.com.au
Thank you&
Questions
![Page 25: Raising the Profile of the Spatial Industry Jose Diacono – Communica Megan Stanley - Aurecon](https://reader035.vdocuments.net/reader035/viewer/2022070306/55180b915503468c438b45d4/html5/thumbnails/25.jpg)