randall glysch & kyle pfister wisconsin tobacco prevention and control program
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The Story Behind the Data The Current Scene of Chewing Tobacco, Snuff, or Snus Among Wisconsin Adults. Randall Glysch & Kyle Pfister Wisconsin Tobacco Prevention and Control Program. Think of a smokeless user. Is s/he also a cigarette smoker? - PowerPoint PPT PresentationTRANSCRIPT
The Story Behind the Data The Current Scene of Chewing Tobacco, Snuff, or Snus Among Wisconsin Adults
Randall Glysch & Kyle PfisterWisconsin Tobacco Prevention and Control Program
Think of a smokeless user.
Is s/he also a cigarette smoker?
Why does s/he choose smokeless?
Activity
Adult Cigarette Use
Declining
Source: Wisconsin BRFSS, 2000-2008
Trends in Smoking Prevalence,Wisconsin, 2000-2008
0%
5%
10%
15%
20%
25%
30%
2000 2001 2002 2003 2004 2005 2006 2007 2008
Adult Smokeless Use
Increasing
Current SLT Use by Current Smokers, 1995-2007
3.3
2.82.4
3 3.1
1.8
2.42.7
2.41.9
0
0.5
1
1.5
2
2.5
3
3.5
1995-96 1998-99 2001-02 2003 2006-07
Pe
rce
nt
WI
US
Source: Current Population Survey (CPS)
Significant YouthSmokeless Use & Experimentation
Source: Wisconsin Youth Tobacco Survey (YTS)
SLT use among Wisconsin Middle and High School Students, 2008
0.0%2.0%4.0%6.0%8.0%
10.0%12.0%14.0%16.0%18.0%20.0%
Ever used Current use Frequent use Before age 11
Middle School
High School
Sgnificant YouthSmokeless Use & Experimentation
What are these
signs telling us?
Year Amount per pack1939 From $0.0 to .03July 1, 1955 From $.03 to .04
September 1, 1987 From $.25 to .30May 1, 1992 From $.30 to .38
January 1, 2008 From $.77 to 1.77September 1, 2009 From $1.77 to 2.52
Cigarette Tax Increases in Wisconsin
What other Context can help us predict the future arc of
the smokeless trend?
The Policy Landscape
Stronger Tobacco Control Policies
New Smokeless Products
Marketing
Jan 1, 2008 Cigarettes: $1.77
Chew: $1.31 per ozOTP: 50% of price
Sep 1, 2009 Cigarettes: $2.52
Chew: 100% of priceOTP: 71% of price
Tobacco Price Increases
July 5, 2010
Statewide Smoke Free Workplaces
FDA Legislation Implementation
The IndustryLandscape
New Products & New Marketing
Product Marketing Corner Store - Madison WI
Walleye Weekend - Fond du Lac WIProduct Sampling
Country USA - Oshkosh WIProduct Sampling
Country Jam - Eau Claire WIProduct Sampling
Longhorn Mobile Trailer - Green Bay, MadisonProduct Sampling
Bar Promotions – Milwaukee WIProduct Sampling
Potential Anti-Sampling
Policy
Strategy: Build Community Support to Eliminate Tobacco Product Sampling
Activities:• Monitor local business and community events for evidence/examples of new products and/or industry tobacco product sampling to• Conduct assessment of city council support for policies to eliminate tobacco product sampling• Conduct media advocacy activities as appropriate to highlight the tobacco product sampling issue in your community • Engage and involve youth in activities to eliminate tobacco product sampling• Engage and involve 18-24 year olds in activities to eliminate tobacco product sampling
Conclusion
Pay Attention to the Signs! Smokeless Rates are Increasing Tobacco control policies are producing quitters Industry products and tactics are shifting
How are you altering your course?
Contact InformationRandall L. Glysch, Research Scientist [email protected](608) 266-9708
Kyle Pfister, Policy Coordinator [email protected](608) 266-2720