RCE International Conference

Communications Session

Brendan Barrett

UNU Media Studio

Our World 2.0 explores the interaction between climate, oil and food

Shows how people are making a difference.

Peaking oil, rising food prices, climate induced disasters create fear, panic and protest......

Our understanding is limited.......

Information is limited.....

Education for sustainable development

needs to present a vision of post-fossil fuel,

low carbon future

That is wealthy, comfortable and peaceful.

People need hope...

They need to believe that things can change.

The RCE communications strategy should be based on this premise......

The rapid transformation of Our World in the next couple of decades......

Go renewable, go local, conserve, innovate, invest, promote collective action, support

positive transitions

We need to make an immense effort, from today, to break out from business as usual

So far, we have 55 Regional Centres of Expertise

(at this rate, there could be nearly 200 by the end of the Decade)

If there are 50 people associated with each RCE, then by 2014, we will have reached

10,000 people.

But if there are 10,000 associated with each RCE, we will have reached 2 million.

Is that good enough?

Can we be more creative?

Some suggestions

Use the web........

To connect peopleTo share knowledge

To create networks and to link with other networks

To plan and coordinate your activitiesTo communicate with society

To reduce your travel and carbon footprint

And give you more time to work in your local community bringing about the transition on

the ground

Create a blog for each RCE with a news feed

Subscribe to each others news feeds

Create social networking website(s)Get to know each other

Invite others to joinWiden the circle

Write for the public, make your news easy to understand and relevant

Create alliances with other sources of Green news?

Syndicate your news...

Share your pictures via FlickrShare your videos via YouTube, Vimeo etc.

Put your content where the audience is, don’t wait for people to find you.....

Use basecamp or something similarto collaborate, share and plan activities

Last, but not least,

Work with the UNU to promote

Our World 2.0

Thank you