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  • NZ’s most effective video advertising platform

    OnDemand

    Reaching the unreachables

    Boost your youth audience with TVNZ OnDemand

  • We’ve been conditioned to think that people aged 18-24 are hard to reach.

    Fragmented viewing Multi-screening Using devices to watch lots

    of things (streaming)

    ©2018 TVNZ

  • We are reaching them on TVNZ OnDemand

    on average using TVNZ OnDemand

    each day.

    96 mins 18-24 year olds spend

    ©2018 TVNZSource: Google Analytics, daily average for 18-24 (Jan – Oct 2018).

  • The youth audience is still watching TV and, significantly, more and more are watching TVNZ OnDemand. In fact, they are the biggest growth audience for the platform.

    of all 18-24 year olds in NZ have used TVNZ OnDemand in the past four months.

    use it every week.

    46% 36%

    Source: Stats NZ 2017 Census data for # 18-24 year olds in New Zealand. AP18-24 OD reach 225,000 July – October 2018 Google Analytics. ©2018 TVNZ

  • June 2018 saw Of this

    streams on TVNZ OnDemand for all people aged 13+.

    were made up by the 18-24 year old audience.

    of the total audience.

    14.7 million

    4.7 million 32%

    =

    Source: Google Analytics, streams AP 18-24, June 2018. ©2018 TVNZ

  • -

    4,000,000

    3,000,000

    2,000,000

    1,000,000

    5,000,000

    1/0 6/

    20 18

    1/0 6/

    20 17

    1/0 7/

    20 17

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    20 17

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    20 17

    1/ 10

    /2 01

    7

    1/ 11/

    20 17

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    7

    1/0 1/ 20

    18

    1/0 2/

    20 18

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    20 18

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    20 18

    1/0 5/

    20 18

    Streams on TVNZ OnDemand are growing rapidly,

    with 4.7 million in June 2018. Streams up 223% YOY

    Total monthly streams for 18-24 year olds

    Source: Adobe/GA, 1 June 2017 – 1 June 2018, all people aged 18-24. ©2018 TVNZ

  • June 2018 saw total reach of

    Of this

    for all people aged 13+.

    were made up by the 18-24 year old audience.

    of the total audience.

    589k 155k 26% =

    Source: Google Analytics, reach AP 18-24, June 2018. ©2018 TVNZ

  • -

    100,000

    80,000

    60,000

    40,000

    20,000

    120,000

    1/0 6/

    20 18

    1/0 6/

    20 17

    1/0 7/

    20 17

    1/0 8/

    20 17

    1/0 9/

    20 17

    1/ 10

    /2 01

    7

    1/ 11/

    20 17

    1/ 12

    /2 01

    7

    1/0 1/ 20

    18

    1/0 2/

    20 18

    1/0 3/

    20 18

    1/0 4/

    20 18

    1/0 5/

    20 18

    TVNZ OnDemand has achieved 98% growth in average weekly reach year on year

    Average weekly reach for 18-24 year olds

    Source: Adobe/GA, 1 June 2017 – 1 June 2018, all people aged 18-24. ©2018 TVNZ

  • So why has it increased? OnDemand TV satisfies a particular need

    state for this audience, to ‘escape’.

    UK research shows that on-demand TV plays an important role in helping people to immerse themselves in highly involving shows (‘Escape’), accounting for 42% of 16-34s’ viewing in this need state.

    ©2018 TVNZ Source: Thinkbox UK, Why do we watch TV and Netflix, or use YouTube? ‘The Age of Television’ reveals all, November 2018. Escape (lose yourself in another world): 7% of total viewing.

  • TVNZ OnDemand has the shows that are bringing them in to lose themselves in another world. Massive audience growth in the 18-24 age group coming specifically

    onto the platform for TVNZ OnDemand-only content.

    Love Island Australia Reach 53k Streams 1.3mJune:

    ©2018 TVNZSource: Google Analytics, AP 18-24, June 2018.

  • TVNZ OnDemand has the shows that are bringing them in to lose themselves in another world.

    Love Island UK Reach 44k Streams 850kJune:

    Massive audience growth in the 18-24 age group coming specifically onto the platform for TVNZ OnDemand-only content.

    ©2018 TVNZSource: Google Analytics, AP 18-24, June 2018.

  • TVNZ OnDemand has the shows that are bringing them in to lose themselves in another world.

    Reach 6k

    Friends

    With 176k streams showing that die-hard fans are coming to the platform to stream HEAPS of episodes.

    June

    Massive audience growth in the 18-24 age group coming specifically onto the platform for TVNZ OnDemand-only content.

    Source: Google Analytics, AP 18-24, June 2018. ©2018 TVNZ

  • TVNZ OnDemand has the shows that are bringing them in to lose themselves in another world.

    Reach 43k

    Shortland Street

    Streams 611k

    June

    Massive audience growth in the 18-24 age group.

    Source: Google Analytics, AP 18-24, June 2018. ©2018 TVNZ

  • OnDemand

    The unreachables reach out and grab great content on

    TVNZ OnDemand.

  • OnDemand

    NZ’s most effective video advertising

    platform