tvnz review august 09
DESCRIPTION
tvnz.co.nz REVIEW AUGUST 09. tvnz.co.nz PERFORMANCE. Through end August 2009. Source: Nielsen NetRatings/August 2009. tvnz.co.nz PERFORMANCE. tvnz.co.nz - All. Source: Nielsen NetRatings/August 2009. GENDER. tvnz.co.nz - All. Source: Nielsen NetRatings/August 2009 - PowerPoint PPT PresentationTRANSCRIPT
tvnz.co.nzREVIEWAUGUST 09
tvnz.co.nz PERFORMANCE
Source: Nielsen NetRatings/August 2009
• Through end August 2009Through end August 2009
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000S
ep-0
8
Oct
-08
No
v-08
Dec
-08
Jan
-09
Feb
-09
Mar
-09
Ap
r-09
May
-09
Jun
-09
Jul-
09
Au
g-0
9
Unique Browsers Page Impressions Trendline
tvnz.co.nz PERFORMANCE
Source: Nielsen NetRatings/August 2009
• tvnz.co.nz - All Visitors by Country(% Page Impressions)
United States4%
Great Britain (UK)2%
Canada1%
Other4%
Australia5%
New Zealand84%
GENDER
Source: Nielsen NetRatings/August 2009Notes: 1. Due to the presence of an ‘Unknown’ category, some total percentages may not equal 100%
• tvnz.co.nz - All
AGE
Source: Nielsen NetRatings/August 2009Notes: 1. Due to the presence of an ‘Unknown’ category, some total percentages may not equal 100%
• tvnz.co.nz - All
ANNUAL HOUSEHOLD INCOME
Source: Nielsen NetRatings/August 2009Notes: 1. Due to the presence of an ‘Unknown’ category, some total percentages may not equal 100%
• tvnz.co.nz - All
OCCUPATION
Source: Nielsen NetRatings/August 2009Notes: 1. Due to the presence of an ‘Unknown’ category, some total percentages may not equal 100%
• tvnz.co.nz - All
HOME OWNERSHIP
Source: Nielsen NetRatings/August 2009Notes: 1. Due to the presence of an ‘Unknown’ category, some total percentages may not equal 100%
• tvnz.co.nz - All
RESPONSIBILITY FOR HOUSEHOLD SHOPPING
Source: Nielsen NetRatings/August 2009Notes: 1. Due to the presence of an ‘Unknown’ category, some total percentages may not equal 100%
• tvnz.co.nz - All
USUAL AREA OF RESIDENCE
Source: Nielsen NetRatings/August 2009Notes: 1. Due to the presence of an ‘Unknown’ category, some total percentages may not equal 100%
• tvnz.co.nz - All
ETHNICITY
Source: Nielsen NetRatings/August 2009Notes: 1. Due to the presence of an ‘Unknown’ category, some total percentages may not equal 100%
• tvnz.co.nz - All
SEARCHES
Source: Nielsen NetRatings/August 2009
Top search engines leading visitors to tvnz.co.nz
Top Search Phrases Leading Visitors to tvnz.co.nz
0
10
20
30
40
50
Go
og
le N
ew
Ze
ala
nd
Go
og
le
Go
og
le N
ew
s N
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Ya
ho
o
Go
og
le A
us
tra
lia
Go
og
le U
.K.
Bin
g
Go
og
le N
ew
s
Ya
ho
o N
ew
s
Go
og
le C
an
ad
a
Oth
er
Se
arc
h E
ng
ine
Re
ferr
als
(%
)
0
1
2
3
4
5
6
7
8
tvnz tvnz ondemand
newmoon
tvnz.co.nz twilight newmoontrailer
Sea
rch
Ph
rase
s (%
)
INTERNET ACCESS
Source: Nielsen NetRatings/August 2009
Question: Where are you currently accessing tvnz.co.nz from?
Question: How often do tvnz.co.nz access the net (excluding email)?
0
10
20
30
40
50
60
70
%
0102030405060708090
%
SCREEN RESOLUTION & INTERNET SPEED
Source: Nielsen NetRatings/August 2009
Top tvnz.co.nz visitor screen resolutions Top tvnz.co.nz visitor connection types
0
5
10
15
20
25
30
1280
x800
1024
x768
1280
x102
4
1440
x900
1680
x105
0
1366
x768
800x
600
1920
x120
0
1152
x864
% o
f u
ser
sess
ion
s
0
10
20
30
40
50
60
Broadband unknown Narrowband
% o
f u
se
r s
es
sio
ns
BROWSER & OPERATING SYSTEM
Source: Nielsen NetRatings/August 2009
Top tvnz.co.nz browser type Top tvnz.co.nz operating system
0
5
10
15
20
25
30
MS
IE 7
.0
MS
IE 8
.0
Mo
zill
aF
iref
ox
3.0
MS
IE 6
.0
Sa
fari
Oth
er
% o
f use
r se
ssio
ns
0
10
20
30
40
50
60
Win
do
ws X
P
Win
do
ws
Vis
ta
Mac
OS
XIn
tel
Mac
OS
XP
PC
Win
do
ws
Serv
er
2003
Win
do
ws 7
Oth
er
% o
f U
se
r s
es
sio
n