INSIGHT INTO…THE MILLENNIAL BUYER

THE MARSTEN GROUP, LLC

CONSTRUCTION QUALITY17.2%

LIKE THE NEIGHBORHOOD19.8%

LAYOUT/DESIGN20.3%

LIKE THE SIZE20.9%

FINANCIAL REASONS21.8%

TOP FIVE REASONSMILLENNIAL BUYERS CHOOSE A HOME

SOURCE: NATIONAL ASSOCIATION OF HOME BUILDERS, 2014 THE MARSTEN GROUP, LLC

PRICE DISTRIBUTION…OF HOMES PURCHASED

0%

7.5%

15%

22.5%

30%

0-$100K $100-$149K $150K-$249K $250K-$349K $350K-$499K $500K-$749K $750K OR MORE

0.3%2.4%

5.6%

12.4%

28.8%

23.4%

27.2%

SOURCE: NATIONAL ASSOCIATION OF HOME BUILDERS, 2014 THE MARSTEN GROUP, LLC

FIRST TIME BUYERS74.5%

REPEAT BUYERS25.5%

MILLENNIALS IN THE MARKETARE…

SOURCE: NATIONAL ASSOCIATION OF HOME BUILDERS, 2014 THE MARSTEN GROUP, LLC

TOP FIVE REASONSFOR MILLENNIALS TO MOVE

SOURCE: NATIONAL ASSOCIATION OF HOME BUILDERS, 2014 THE MARSTEN GROUP, LLC

0%

10%

20%

30%

40%

EST. HOUSEHOLD WANT/NEED LARGR UNIT WANT TO OWN NEW/TRANSFER JOB HIGHER QUALITY UNIT

9.7%10.5%

14.5%14.6%

33.3%