RECRUITING IN SOCIAL MEDIA

the #Superman

point of view

"HOW WAS YOUR DAY?" is a question that matters a lot more than it seems.

Me? Used to coach job hunters and now in the same situation.

MATE, YOU HAVE TO GLOW

Me? Used to coach job hunters and now in the same situation.

MATE, YOU HAVE TO GLOW

AND STAND OUT

Why should you depend on FACELESS E-MAILS AND CRAPPY OLD PDFs?

When you can do something different.

AND STAND OUT

If you're remarkable, then it's likely that some people won't like you. That's part of the definition of remarkable. Nobody gets unanimous praise -- ever.

The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out. playing it safe. Following the rules. They seem like the best ways to avoid failure.

Alas, that pattern is awfully dangerous.

The current marketing "rules" will ultimately lead to failure. In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.Seth Godin

If you're remarkable, then it's likely that some people won't like you. That's part of the definition of remarkable. Nobody gets unanimous praise -- ever.

The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out. playing it safe. Following the rules. They seem like the best ways to avoid failure.

Alas, that pattern is awfully dangerous.

The current marketing "rules" will ultimately lead to failure. In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.Seth Godin

SO STAND OUT!

what is yourONLINE PRESENCE?

5 reasons whyYOUR ONLINE PRESENCE WILL REPLACE YOUR RESUME IN 10 YEARS.

source: http://www.forbes.com/sites/danschawbel/2011/02/21/5-reasons-why-your-online-presence-will-replace-your-resume-in-10-years/

1.Social networking use is skyrocketing while email is plummeting.Employers are reviewing your profiles to see what kind of person you are outside of work, who you’re connected to, and how you present yourself.

2.

You can’t find jobs traditionally anymore.If you don’t have an online presence, you won’t appear to be relevant and you will be passed over for more savvy applicants that have visibility.

3.

People are managing their careers as entrepreneurs.In the career field, the term “Careerpreneur” describes a professional who manages their career like an entrepreneur, always searching for the next big opportunity.

4.The traditional resume is now virtual and easy to build.Employers use LinkedIn as a search tool to find top talent, and job seekers use LinkedIn to leverage their network in support of their search.

5.Job seeker passion has become the deciding factor in employment.Your online presence communicates, or should communicate, what you’re truly and genuinely passionate about. 83% of job seekers would rather have a job they love than a job that pays well.

so this is my VIRAL RESUME

SUPERMANSJÖMAN

Why Slideshare?

Slideshare is one of the biggest most vibrant business communities online today

Works on every computer or mobile deviceEmbeds nicely in Facebook, LinkedIn & Blogs

Why Slideshare?

Slideshare is one of the biggest most vibrant business communities online today

Works on every computer or mobile deviceEmbeds nicely in Facebook, LinkedIn & Blogs SUPER EASY TO SHARE

Why Slideshare?

It’s a crazy idea, but putting yourself out there and making it easy for people to spread your story is the name of the game now.

Your job is not being an EMPLOYEE

Your job is to be F**king great SALESPERSON

for the past 33 years, i have looked in the mirror every morning and asked myself:

IF TODAY WERE THE LAST DAY OF MY LIFE, WOULD I WANT TO DO WHAT I AM ABOUT TO DO TODAY?and whenever the answer has been “no” for too many days in a row, i know i need to change something.(Steve Jobs)

Run from what’s comfortable.

Forget safety. Live where you fear to live. Destroy your reputation. Be notorious.

(Rumi)

Full Name:

Jarkko Sjöman

Location: Age:

Languages: Degree:

B.Sc. Econ.

34

English, Finnish, Swedish, German

Salo, Finland

The Hard Facts

former bank manager wannabe hipster in a suit mad sales skills visual and viral person out of the box

Personal Branding:

Superman

Personal Style: Marketing:

Brand Development: Coaching:

Companies & Entrepreneurs

Social & Viral

Outstanding, ordered

Unusual

The Skills

Knows something about branding, marketing and entrepreneurshipAND NOTHING ABOUT ANYTHING.

Average guy with AVERAGE ACADEMIC CAREER.

My hustle is more IMPORTANT THAN MY MBA

PERSONALITY²+Professional excellence =

PERSONALITY²+Professional excellence =

I’m interested in all kind of opportunities.CONTACT ME AND I WILL TELL YOU MORE. UNLEASH THE SUPERMAN.

Clearly taking yourself to level of a Superman isn’t

appropriate in all cases but the core point remains.

So go on Clark, if you have the same feeling. Dressing room is just around the corner.GET CAPE. WEAR CAPE. FLY.

CASE STUDY: SUPERMAN

so this is my VIRAL RESUME

was

REMEMBER: PASSION

THIS WAS FUNGET CAPE. WEAR CAPE. FLY.

slideshare.net/sjomanabout.me/j_sjomanjarkko.sjoman@vakio.com

creditsIn this presentation I have used a number of photos where

I have not been able to determine the actual owner.

Honor and respect to these unknown photographers for their awesome work. By using these images, I might very well

have F*cked up and broken a few copyright laws.

But sincerely I do not want The FBI or Hells Angels to show up at my house. If I have messed up your life by using your

photo, let me know. Respect.