nurse recruiting case study
Post on 14-Sep-2014
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DESCRIPTION
How to leveraging online media to recruit nurses.TRANSCRIPT
Competition to recruit nurses is fierce these days.
With so much noise out there
With so much noise out there reaching nurses requires experience, insight, and creativity.
A Cincinnati hospital needed a way to target nurses online
A Cincinnati hospital needed a way to target nurses online without breaking the bank.
We found it for them.
A Cincinnati hospital needed a way to target nurses online without breaking the bank.
Others placed ads on Cincinnati.com
Cincinnati.comSite reaches broad, nonspecific audience
Cincinnati.comSite reaches broad, nonspecific audience
Cost-per-click 1350
Others still placed ads on Nurse.com
Nurse.comSite is flooded with similar messaging
Nurse.comSite is flooded with similar messaging
Cost-per-click 4685
We tried something different.
We managed to target our audience
and still stand out.
And we did it with a cost-per-click
of only $6.64.
664
Our efforts yielded a huge success, and our client was
blown away.
How did we do it?
How did we do it? We’d be happy to tell you.
720 East Pete Rose Way Cincinnati, OH 45202Phone: 513.421.8840 Fax: 513.287.1895northlich.com
Cincinnati Headquarters Columbus Office Main Contact:
580 North Fourth Street, Suite 660 Columbus, OH 43215Phone: 614.573.0910 Fax: 614.573.0909
Mike LangerPhone: 513.287.1812email: [email protected]
Brand Strategy • Interactive • Direct Marketing • Public Relations • Influencer Marketing • Media Planning/Buying