Mike Jackson | Mons te r Canada | Di rec to r, En te rp r i se A rch i tec tu reJP Cas ino | Se r rano Mob i l e | Di rec to r, C l i en t S t ra tegy

October 2012

Mobi l i ty i n Recru i t i ng

Value

Relevance

i t ’ s n o t a b o u t M O B I L E i t ’ s a b o u t M O B I L I T Y

- D a v i d A r m a n o

Source: Gartner

Connected Devices All Day Long

Content

Getting information off the Internet is like taking a

drink from a fire hydrant.- Mitchell Kapor

95% of SMS are read within 3 minutes of receipt.

20% - 30% average clickthrough rate.

Outside of calling, SMS is the only universal mobile functionality.

SMS is about to get sexier.

Location Based Messaging

Near Field Communication

Augmented Reality

cons idera t ions for t he mob i le p rob lem

• Create value. Whatever that looks like.

• Location is more than a place.

(but it’s also a place.)

• Rule your content.

•Optimize. Rinse and repeat.

JP Casino

Director, Client Strategy

m: +1 416 300 4744e: jp.casino@serranomobile.com t: @jp_casino & @mobile_guy