red yeast rice for hypercholesterolemia treatment
TRANSCRIPT
Red yeast fermented rice for hypercholesterolemia treatment
Presented by: Sulov Saha Mohsin Ali Klinton Ali
Mawlana Bhashani Science & Technology University
Brand name: CholessTrice (Life24 pharmacare Ltd.)
Red yeast rice red yeast (Monuscus
purpureus) fermented rice
containing monacolin K cholesterol-lowering
dietary supplements
Cholesterol facts
High levels of LDL cholesterol (hypercholesterolemia) lead to atherosclerosis increasing the risk of heart attack and ischemic stroke.
Production procedure
Financial analysis
For business start up,• Infrastructure development
Tk.1,000,000• Laboratory equipments
Tk.1,500,000• Machinaries set up Tk.1,500,000• Others Tk.7,00,000
Market opportunity
Product Production unit
Production cost(Tk)
Sell price(Tk) Revenue (Tk)
600 mg/tablet 1 11 12 1
1st year 2nd year 3rd year 4th year 5th year
Target customer
2000 2500 3500 6000 9000
Total revenue (in Tk)
7,00,000 8,75,000 1,225,000 2,100,000 3,150,000
Market growth
25% 40% 72% 50%
Market competitionProducts in Bangladesh
Price(Tk)/per 30s pack
LDL reduction rate per 20 mg dosage
Side effects
Atorvastatin 10 mg/tablet;300 MRP
45% Allergic reactions, muscle pain, liver damage, neuromascular problem
Fluvastatin 20 mg/tablet;360 MRP
17% Muscle pain, neuromascular problem
Lovastatin 20 mg/tablet;300 MRP
25% Muscle pain, allergic reaction, abdominal pain
Rosuvastatin 10 mg/tablet;750 MRP
50% Neuromascular problem, allergic reactions, muscle pain, constipation, heart burn
Simvastatin 10 mg/tablet;450 MRP
35% Allergic reactions, muscle pain, liver damage, diarrhea, indigestion
Red yeast rice 600 mg/tablet:360 MRP
28% (1.2 g) CoQ10 depletion
Management
General management
Operations
Human resources
management
Engineering and R&D
management
Financial management
Marketing/sales management
Legal management
Marketing strategies:
• Representative detailing• Brochures• TV advertising• Scientific symposia• Website
Risk analysis:
• Proper fermentation• Muscle pain• Increased bleeding risk• Depletion of CoQ10• Pregnant women “Stay with red yeast rice, stay better.”
