Geomarketing

Upgrade to RegioGraph 2018

Track company and market trends with up-to-date maps and purchasing power data for a European country of choice. Get faster results thanks to new features and a more intuitive look-and-feel.

REGIOGRAPH 2018: DEEPER MARKET INSIGHTS

Geomarketing

Do you know where your top customers are located, what your customer distri-bution looks like, and where you can find untapped potential in your markets?

Our new geomarketing software RegioGraph 2018 offers powerful tools for location-oriented analy-ses in sales, marketing and expansion endeavors. We’ve packed our more than 20 years of geomar-keting experience into the software, giving you an objective and reliable basis for analyzing your data and markets.

Thanks to a new interface, RegioGraph 2018 is easier to use than ever and features improved and expanded options for location-based analyses and calculations. Integrated maps and purchasing power data deliver more accurate insights and help illuminate hidden trends and relationships.

Viewing your company data is quick and easy: Simply drag and drop it onto a map! This reveals your customer distribution and current turnover as well as strengths and weaknesses in your market coverage. Use the included GfK purchasing power or other data on potential to locate new opportunities and gauge your performance.

It's simple to import your sales territories and outside sales assignments. And at the press of a button, you can create an efficient new structure according to your chosen criteria. RegioGraph 2018 puts a wide range of powerful planning tools at your fingertips. Balance your territories based on workload, potential or size, while taking into account accessibility.

FASTER ANSWERS TO YOUR “WHERE” QUESTIONS

And then immediately see the results on a map. Improve your market coverage by more effectively deploying your available resources.

Use data analyses to minimize risks associated with location decisions. These tasks are quicker and easier to accomplish in the new software version.

Plan successful new locations and evaluate the strength of your entire branch network. Regio-Graph highlights gaps in your network and offers detailed information on the surroundings of your existing and prospective locations. Use the gravity model to see how well a site attracts consumers based on the competition and other factors.

Share maps and charts with colleagues to commu-nicate key insights, or integrate them into reports and presentations.

RegioGraph brings clarity and precision to complex sales structures and networks

How well are your locations performing, and where are gaps and growth oppor-tunities in your location network?

Geomarketing

up-to-date data on purchasing power and inhabitants

imported company data from XLS, ODBC, etc.

worldwide GfK maps

online maps

intuitive interface thanks to ribbon menus

Selected new additions to RegioGraph 2017 and 2018:

� Get up and going with the software more quickly: A new interface conveniently groups all tools based on task.

� Auto-grouping of attributes: Bring the most important data traits into sharp focus.

� Assignment and display of key accounts: Use table assign-ments to link sites not located in the associated region.

� Calculate zones based on individual locations: Create zones with sizes based on the unique characteristics of the associated locations.

� Take advantage of the numerous new chart options, such as displaying multiple datasets in a single chart.

� Work with the latest aerial imagery from Bing.

ANALYZE LOCATIONS WHILE ON THE GO WITH REGIOGRAPH ONLINE RegioGraph Online is a new Web-based service that supplements our award-winning geomarketing software. Using RegioGraph Online, your team can simultaneously evalu-ate and compare prospective locations from any end device, sharing results and insights with one another while on the go. RegioGraph Online is based on a “private-cloud” concept, which means that your data is stored and protected on your own server.

Find out more at www.gfk-regiograph.com/rg-online.

Geomarketing

Contact us with any questions:T +49 7251 9295 200geomarketing@gfk.com

© GfK 2018

Software supportTake advantage of our software training courses and free customer hotline.

*All prices are for single-user (in-house) licenses purchased for a three-year subscription period; excludes VAT and shipping and handling costs. GfK GeoMarketing's licensing conditions and general terms and conditions apply (www.gfk-geomarketing.com/licences).

ANALYSIS PLANNING STRATEGY ONLINE

RegioGraph Analysis offers detailed regional and market analyses for marketing, controlling and market research.

RegioGraph Planning offers intelligent tools for sales territory optimization, street-level custom-er analyses and service structure optimization. Reports deliver deep market insights.

RegioGraph Strategy offers location and expansion planners powerful tools for evaluating locations based on accessibility, catchment-area potential, compet-itors and more.

RegioGraph Online allows teams to make quick initial assessments of prospective locations while traveling from site to site. Accessible from any end device, Regio-Graph Online lets teams work simultane-ously with the same data to coordinate and streamline location insights and decisions.

entry-level versionincludes the following features in addition to those in RegioGraph Analysis:

includes the following features in addition to those in RegioGraph Planning:

custom-configured for each client

maps and purchasing power for a European country of choice

diverse analysis and visualization options

new features beginning in 2018 version:redesigned user interface

auto-grouping of attributes

linking of key-account structures and territory assignments

expanded table editing and linking options when in design view

professional tools for sales territory optimization

address-level geocoding

detailed reporting options - e.g., comparison of planning scenarios

grid layer for analyzing granular data

incorporation of online maps and aerial imagery from Bing

new features beginning in 2018 version: calculation of location-specific driving zones

location evaluation using gravity model (with competitor assessment)

street segment-level analysis and reporting of granular data

export option for browser-based viewing

new features beginning in 2018 version: address data on business potential now available for many additional European countries

available for Germany and many additional European countries

incorporation of company data and GfK statistics on demographic traits, target groups, retail surroundings and compet-itors

interactive dashboard for easy data visualization

catchment areas based on driving radius

multi-user support thanks to browser-based access

protection of sensitive data through storage on clients’ own servers

from €750* from €2,000* from €3,750* pricing info. upon request

Select the RegioGraph version that’s right for you NEW!

www.gfk.com GfK. Growth from Knowledge

About GfKGfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

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