BANGING BEATS & DIGITAL MARKETING

SINCE 1995By: Jennifer Cooper

ELECTRONIC DANCE MUSIC HAS BEEN

INCREASING IN POPULARITY SINCE

OVER THE LAST COUPLE OF YEARS…

Source: Google Trends (electronic dance music)

AND SO HAVE MUSIC FESTIVALS…

Source: Google Trends (music festivals)

WHICH IS GOOD NEWS FOR RELENTLESS BEATS, AS THEY PUT

ON ABOUT 20 LARGE MUSIC FESTIVALS IN ARIZONA A YEAR

BUT NOT WITHOUT COMPETITION…

INSOMNIAC ENTERTAINMENT

• Nationwide Music Promoter

Puts on large festivals all over

the country, many in the

Southwest region

• Competes with Relentless Beats

mostly with blog readership and for

consumers when Insomniac is

putting on a festival in close

regional proximity around the same

time.

• Insomniac has a strong online

presence with a very clean looking

website and a large advertising

budget

STEVE LEVINE ENTERTAINMENT

• Arizona Music Promoter Puts on EDM events in popular

nightclubs in Old Town Scottsdale such as Maya and Livewire.

• Competes with Relentless Beats for same customers, as they book similar artists and tend to host events on the same night being in direct competition with another for ticket sales.

• They don’t have a very strong site and forwards customers to their Facebook page to find out more about their events.

EL HEFE SCOTTSDALE:

RIOT GROUP ENTERTAINMENT• Arizona Night Club

Books EDM artists to play on weekends

• Competes with Relentless Beats for same customers, as they book similar artists and tend to host events on the same night being in direct competition with another for ticket sales. They are also competitors with SLE.

• El Hefe’s site is manageable, clean, and promotes the events within the site, as well as through their social media. However, they are also a restaurant so that information is included as well.

COMPETING FOR KEYWORDS

• (INSERT ARTIST NAME) ARIZONA

• (INSERT ARTIST NAME) PHOENIX

• (INSERT ARTIST NAME) SCOTTSDALE

• MUSIC FESTIVALS ARIZONA

• EDM ARIZONA

• EDM SHOWS PHOENIX

WHAT CAN RELENTLESS BEATS DO TO

REMAIN DIGITALLY COMPETITIVE

IN THE SATURATED MARKET OF

EDM SHOWS IN ARIZONA?

FOR STARTERS, THERE WEBSITE

NEEDS A FACELIFT…

WHILE THE WEBSITE RANKS VERY HIGH IN RELEVANCE, THE CROWDEDNESS OF THE

LAYOUT AFFECTS CONVERSION OPTIMIZATION. MAKING THE CALL TO ACTION OF

BUYING TICKETS ON THE HOMEPAGE MORE PROMINENT WOULD MAKE THE

CONSUMERS BUYING PROCESS MORE SIMPLISTIC.

IT WOULD ALSO HELP IF THEY INCREASED THE NUMBER OF BACK LINKS ON THEIR

PAGE TO INCREASE DOMAIN AUTHORITY. BELOW IS A CHART COMPARING

RELENTLESS BEATS TO THEIR COMPETITORS.

RECOMMENDATION #1: START USING

PAID SEARCH

RECOMMENATION #2: UTILIZE OTHER

SOCIAL MEDIA SITES

RECOMMENDATION # 3:

FIX CRAWLABILITY ISSUES

QUESTIONS ON HOW THE SEO SUGGESTIONS FOR

RELENTLESS BEATS? CONTACT ME AT (954) 806-4461