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Before You Begin . . .

In order to develop a business plan, you need to have an idea for a business. Section 6.2, “What Is a Business Opportunity,” (pages 145-160 in your textbook) helps you develop and evaluate an idea for your own business.

When you see text in brackets [like this], fill in your own writing or data. Delete the brackets in the slides you present.

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before presenting

Read Notes at bottom

before you work on each

slide.

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1. [Describe your product or service. Make sure to include your company’s name.]

2. [What problems does the product or service solve (or what demand does it meet)?]

3. [How is your product different?]

4. [Why should your potential investorscare?]

The 30-Second Pitch/Hook

Example: "Do you use a flash memory drive? What if your car had a USB port and you could play music through it? That’s what my company, Play-On, is building. . . .”

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presenting

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[Business Name][Logo]

[Slogan] [URL]

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Mission Statement Mission Statement

[A mission statement is a company’s constant reminder to its employees and customers of why the company exists.]

Opportunity [What is your product or service? How does

it work? What are its unique features? Walk us through what the customer sees/receives.]

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Business Profile Type of Business

[Is yours a Service, Retail, Manufacturing, or Wholesale business?]

[Describe your product/service in terms of your type of business and your customer. (Example: “Company Name is a manufacturing company making baskets for sale to wholesalers.”)]

Legal Structure [Sole Proprietorship, Partnership, C

Corporation, SubChapter-S, Limited Liability Company, or Not-for-Profit Corporation?]

[Why did you select this legal structure?]

Insert an image of your

product or service

here.

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Demographics [The age, gender, occupation,

and education of your customers. Economic factors, such as household income, family composition, and size.]

Geographics [The size of the area, density,

and location of your customers. Where do they live, work, go to school, or shop?]

Psychographics [The general personality,

lifestyle, sports, hobbies, music preferences, and other free-time activities.]

Buying Patterns [The purchasing patterns

and buying behavior of your customers, including the rate of use, repetition of purchases, benefits sought, brand preferences, and brand loyalty. Also the purchasing behavior (impulsive or cautious, using cash or credit card).]

Target Market Segment

Insert imageof aconsumer.

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Competitive Advantage

[Your Business]

[Competitor A]

[Competitor B]Factors

[?]

Quality of Product/Service

Price

Location

Reputation/Brands

Unique Factors/Knowledge

[?] [?]

[?] [?] [?]

[?] [?] [?]

[?] [?] [?]

[?] [?] [?]

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Marketing Mix [Enter your marketing strategy for People.]

[Enter your marketing strategy for Promotion.]

[Enter your marketing strategy for Place.]

[Enter your marketing strategy for Product.]

[Enter your marketing strategy for Price.]

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Promotional MixPromotional Expense Monthly

Amount

12

Cost of Materials/LaborMaterials

Material Description Cost/Total Quantity Cost per Unit

[Description] [$] [$]

[Description] [$] [$]

[Description] [$] [$]

[Description] [$] [$]

Total Material Cost per Unit [$]

LaborLabor Cost per Hour Time (in Hours) to

Make One UnitLabor Cost per Unit

[$] [Time] [$]Total Labor Cost per Unit [$]

COGS (per Unit) [Total Materials Cost per Unit + Total Labor Cost per Unit]

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Economics of One Unit

Selling Price (per Unit) [$]

COGS (per Unit) [$]

Other Variable Expenses (per Unit) [$]

Total Variable Expenses (per Unit) [$]

Contribution Margin (per Unit) [$]

Description of One Unit of Sale:

[Describe a unit of sale. What is the customer actually buying from you?]

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Average Monthly Fixed Expenses

Fixed Expense Average Monthly Expense

Insurance [$]Salaries of Employees [$]Advertising [$]

Interest [$]

Depreciation [$]Utilities (Gas, Electric, Telephone) [$]Rent [$]

Other Fixed Expenses [$]Total Average Monthly Fixed Expenses [$]

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Monthly Sales Projections

First Year

020406080

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Units

Sold

Total Units Sold

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Projected Yearly Income Statement

First YearA Selling Price per Unit [$]

B Number of Units Sold [Number of Units]

C Total Sales [A × B]

D Variable Expenses [Variable Expense per Unit × B]

E Contribution Margin [C – D]

F Fixed Operating Expenses [Monthly Fixed Expenses × 12]

G Pre-Tax Profit [E – F]

H Taxes @ 15% [G × 0.15]

I Net Profit [G – H]

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Start-Up InvestmentStart-Up Expenditures

Item Where Will I Buy This? Cost

[Item] [Vendor/Location] [$]

[Item] [Vendor/Location] [$]

[Item] [Vendor/Location] [$]

[Item] [Vendor/Location] [$]

[Item] [Vendor/Location] [$]

Total Start-Up Expenditures [$]

Cash ReservesEmergency Fund [$]

Reserve for Fixed Expenses [$]

[A + B + C]Total Start-Up Investment

B

A

C

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ROS & ROI

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Business Responsibility& Philanthropy

Business Responsibility [Explain how you will incorporate business

responsibility into your marketing plan.] Philanthropy

[Describe how your business will give back to the community or support a cause in which you believe.]

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Business & Personal Goals

[Describe the next steps you need to take to make your business fully operational.]

[Explain how you will improve or maintain the quality of your product/service.]

[Explain how you will expand the business (hire employees, attract new customers, purchase a storefront, and so on).]

[Describe how big your business could get.]

Business Personal

[Describe education or training you could get to help with your business.]

[Mention anyone you could seek out as a mentor.]

Shor

t-Ter

mLo

ng-T

erm

[Indicate how long you plan to run the business. Describe your exit strategy, if you have one.]

[Describe how your experience with this business will prepare you for your career.]

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[Enter your slogan ]

Thank you for your consideration.

[Enter company name]