Report January 2015 – Overall 62 Clippings

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Report January 2015 - NETGEAR Retail Business UnitNETGEAR RBU Summary

• Total: 32 (RBU) (4 both)• Coverage is focused on the CES releases, X8, AC785, Click Switch, RN20x

• PR-Activities: • L&P translated and sent out the CES press releases and sent them out to the key

media• L&P sent x-mas package to the most interacting Facebook fan for him and his son

(Joachim)• L&P answered several Powerline questions for an article of Harald Karcher, which will

be published at TecChannel and ComputerWoche• L&P forwarded several individual information regarding the RN20x to ITEspresso.de,

Silicon.de, teltarif.de• L&P started planning Q1 in several conf calls and meetings (MWC, press tours, Events)

and provided a lot of input for strategy presentations (Ambassador program, Arlo and R8000 launch, Superfan)

• L&P arranged raffle for Arlo and R8000 with hoerzu.de and tvdigital.de, will be published in March

• Review units: • Jospiko (R7500, Powerline 600), Teltarif (R7500, R6250), Just-One.eu (R7500, R7000,

EX6100, Powerline 600, AC785S), c’t (GSS108E), com! (A6210)

Report January 2015 - NETGEAR Retail Business Unit

NETGEAR eCom & Social Media Summary

AMAZON DE: • Sent final weekly reporting to HQ• L&P optimize the SKU listing several times because the product twisters are constantly

changed / merged. A selection of smart switches has been added to the list, all news products have been added (R7500 / AC785S).

FACEBOOK, actually 13.545 Fans L&P answered several questions about Netgear products and functions posted on our timeline or sent via FB message.

Posts: • January 6h: ReadyNAS five level of protection header grafic• January 8th: CES Innovations Award post• January 12th: Powerline description video post#• January 15th: AC785S MobiFlip.de review and hands on video post• January 31st: Nighthawk EX7000 sizzle video post

Report January 2015 - NETGEAR Retail Business Unit

NETGEAR Facebook Posts

Report January 2015 - NETGEAR Retail Business Unit

NETGEAR Facebook Insights

Report January 2015 - NETGEAR Retail Business Unit

NETGEAR Facebook Insights

Report January 2015 - NETGEAR Retail Business Unit

NETGEAR RBU Twitter (300 Follower, +25)https://twitter.com/Netgear_de

NETGEAR RBU Coverage - Topics

Report January 2015 - NETGEAR Retail Business Unit

Report January 2015 - NETGEAR Retail Business Unit

NETGEAR RBU VIP MediaIT-Consumer Channel Mobile & Gadgets Smart HomeChip ChannelPartner Gizmodo Smart HomeComputer Bild Computer Reseller News Cashy's Blog (blog) Plugged Mediac't IT Business Stadtbremerhaven (blog) imaedia.de (blog)PC go Telecom Handel Mobile Geeks (blog) dpaPC Magazin Dealers Only Mobiflip.de (blog)  PC-Welt   Techstage.de (blog)  teltarif.de   vowe.net (blog)  Golem.de   imaedia.de (blog)  computerbase.de   netzwelt.de  ITEspresso.de   businesstraveller.de  ZDNet   Pureglam  winfuture   dpa  itseccity      dpa      

Gaming General Interest Mac / iOS Blogging Mumsjust-one.eu (blog) Guter Rat Macwelt sarahhatsgetestetGamestar Spiegel Online ifun.de (blog) Sookies ProdukttestsGamespot Focus Online Macup Tina Maria Produkttesterblog  dpa   Tina Testet  tvdigital.de   Gadgetina  hoerzu.de      dpa    

Report January 2015 - NETGEAR Commercial Business Unit

NETGEAR CBU Summary• Total: 26 (CBU) (4 both)

• Coverage is focused on M6100, WC6500, RN3130 and Click Switch

PR-Activities: • L&P translated and sent out the press release to the new CBU products M6100,

WC6500, RN3130 (19th of January)• L&P translated and sent out the click switch press release and sent out to key media

(13th of January)• L&P started writing a press release announcing Netgear@Didacta education fair to be

sent out in early February and additionally a short text for the fair website• L&P wrote statement regarding 2015 for Jörg Lösche for IT Business• L&P wrote Jörg Lösche statement regarding 15 years of ChannelPartner • L&P wrote Jörg Lösche Statement regardnig 2015 for Dealers Only • L&P wrote an article for IT Administrator regarding wifi in the hospitality segment• L&P filled out ReadyNAS feature table for c’t• L&P started planning the M6100 press event (19th of Feb.) and invited key journalists

Review units: • C’t (RN716, GSS108E)

Report January 2015 - NETGEAR Commercial Business Unit

NETGEAR CBU Summary

• Case Study L.I.T.: finalized and in publication process• Case Study Pfälzer Pensionsanstalt: cancelled due to bad cooperation by customer• Case Study Hotel Gmachl in Austria: written and at Netgear for approval, waiting for

feedback.• Case Study Private Hochschule Göttingen: written and at Netgear for approval, waiting for

feedback.• CaseStudy Howasped: written and at Netgear for approval, waiting for feedback.• CaseStudy Kleine Wolke: Interview was done, case study written and sent to Netgear,

waiting for feedback• CaseStudy Max Jenne: basic questionaire sent to customer, interview process started,

waiting for feedback from customer.

Newsroom: • January 14th: Click Switch press release: LINK• January 19th: new CBU products (M6100, WC6500, RN3130) press release: LINK

Report January 2015 - NETGEAR Commercial Business Unit

NETGEAR CBU Twitter (248 Follower, +17)https://twitter.com/NetgearBusiness

Report January 2015 - NETGEAR Commercial Business Unit

NETGEAR CBU Coverage - Topics

Report January 2015 - NETGEAR Commercial Business Unit

NETGEAR CBU VIP MediaGermany - Tier 1

IT-B2B Channel Online

Computerwoche ChannelPartner ChannelPartner.de

it-administrator Computer Reseller News Chip.de

LANline IT-Business Golem.de

Telecom Handel heise online

tecchannel

Germany - Tier 2

IT-B2B Channel Online

Business & IT Dealers only ITEspresso / ZDNet

CIO funkschau handel Computerwoche.de

funkschau crn.de

IT-Sicherheit it-business.de

iX silicon.de

Storage-Insider

speicherguide

telecom-handel.de

tomsnetworking

NETGEAR VIP Media

Report January 2015 - NETGEAR Overall

Report January 2015 - NETGEAR Overall

NETGEAR Overall Sentiment Breakdown

NETGEAR Overall Category Breakdown

Report January 2015 - NETGEAR Overall