report july 2013 - overall 91 clippings by. report july 2013 - netgear retail business unit netgear...
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Report July 2013 - Overall 91 Clippings
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Report July 2013 - NETGEAR Retail Business Unit
NETGEAR RBU Summary
• Total: 29 (RBU) + 6 (both) Clippings D-A-CH
• Coverage is focused on R6300, D6200 and 802.11ac
• PR-Activities: first PTV3000 reviews with Tier1 media and blogger (CHIP, c’t, Androidnext.de,
• IFA invitation has been sent out to key media contacts (211 potential candidates) – follow up calls start in CW 32-33-34. Additionally the product list that will be presented at IFA was pulled together.
• Review devices: PTV3000 (PC-Welt / Areamobile.de / c’t), A6200 & R6300 (CHIP / ComputerBild), WN3000RP & XAVB5110 (CHIP), A6200 & D6200B (ComputerBILD / CHIP / c’t / tomsnetworking.de), R6250 (PC-Welt), RN10200 (com! / Computer Bild / Connected Home / ComputerClub2), RN312 (Hifi Digital)
•100ten checked intensively the Apps on the new NAS for the Computer Bild review and sent further information including reviewers guide and manuals to the testing editor
Report July 2013 - NETGEAR Retail Business Unit
NETGEAR RBU Summary
• Telekom VDSL IPv6 review with DGND3800B – did not work so far, waiting for FW update
• AMAZON review project gets more and more positive feedback and specific questions from customers;
• 100ten started a basic analysis of Amazon UK reviews and sent it as basis for the project start to NTGR UK
• PTV3000 - we sent out the 2.4.1 FW update to all testing editors
• We provided cloud access to one 104 in the office NAS for Philipp Trulson from PC Masters
• 100ten answered questions regarding the future and the market of Powerline for Telecom Handel
• 100ten made an detailed transfer rate test with all actual ac-routers and gateways and sent to Sandeep
NETGEAR RBU Coverage - Topics
Report July 2013 - NETGEAR Retail Business Unit
Report July 2013 - NETGEAR Retail Business Unit
NETGEAR RBU VIP MediaGermany - Tier 1
IT-Consumer Lifestyle Online
Chip SFT Bild.decom! dpa ChannelPartner.deComputer Bild Chip.dec't Golem.dePC go heise onlinePC Magazin Spiegel onlinePC PraxisPC-Welt
Germany - Tier 2
IT-Consumer Lifestyle Online
Audio Video Foto Bild TV Digital Cnet / ZDNetChip Test & Kauf TV Movie (MM) magnus.deconnect netzwelt.deMacwelt pc-welt.devideo home vision teltarif.de
tomsnetworking.de
Report July 2013 - NETGEAR Retail Business Unit
NETGEAR RBU VIP Media
Report July 2013 - NETGEAR Commercial Business Unit
NETGEAR CBU Summary
• Total: 56 (CBU) + 6 (both) Clippings D-A-CH
• Coverage is focused on the ReadyNAS 3220/4220, Thomas Jell / Gaby Büchner TP-Link and the ama ITK market analysis
• PR-Activities: Press Release ReadyNAS 3220/4220, current Twitter topics (10GbE Copper Switches, 10 GbE Switches, NAS Systems),10GbE review planned for late 2013 (c’t). All key media have been contacted for review possibilities – 2 showed no interest (
• Reviews: RN516 NAS review for SMBs (c’t) – result was food and we bought the review for markting purposes. GSM7224 switch review (c’t)
• Infos for readers voting for the best ITK product of 2013 in Funkschau magazine sent to editor (WNDAP660 and 10GbE-Copper-Switching). Vote also published in the newsroom.
• 100zehn is working on an article regarding 10GbE Copper Switching for IT Mittelstand. Article is at Netgear for further input.
Report July 2013 - NETGEAR Commercial Business Unit
NETGEAR CBU Summary
• 100ten wrote a press release regaring NMS300 – at NTGR for approval
• 100ten wrote an article about 10GbE networks – at NTGR for approval
• XS708 switch offered to c’t for a review – editor will test it but comes back to us when he has time for it within the next 4 weeks
• Overview of actual running B2B & B2C NAS reviews sent to Netgear
• 10GbE technology webinars have been announced in the newsroom
• PowerShift partner ReadyDATA workshops in Ratingen, Ulm and Nurnberg have been announced in the newsroom
Report July 2013 - NETGEAR Commercial Business Unit
NETGEAR CBU Coverage - Topics
Report July 2013 - NETGEAR Commercial Business Unit
NETGEAR CBU VIP MediaGermany - Tier 1
IT-B2B Channel Online
Computerwoche ChannelPartner ChannelPartner.de
it-administrator Computer Reseller News Chip.de
LANline IT-Business Golem.de
Telecom Handel heise online
tecchannel
Germany - Tier 2
IT-B2B Channel Online
Business & IT Dealers only Cnet / ZDNet
CIO funkschau handel Computerwoche.de
funkschau crn.de
IT-Sicherheit it-business.de
iX silicon.de
SearchXXX
speicherguide
telecom-handel.de
tomsnetworking
Report July 2013 - NETGEAR Commercial Business Unit
NETGEAR CBU VIP Media
Report July 2013 - NETGEAR Corporate
NETGEAR Overall Sentiment Breakdown
Report July 2013 - NETGEAR Corporate
NETGEAR Overall Print / Online Breakdown
Report July 2013 - NETGEAR Corporate
NETGEAR Overall Category Breakdown
AVM - AVM introduces new FRITZ!App Cam - AVM announces FRITZ!NAS as new private cloud system via FRITZ!Box
Belkin - Linksys by Belkin presents HomePlug AV2 Powerline Networking Kit
Buffalo Technologies - Buffalo Technologies introduces NAS-Enclosure-System Terastation 4400 - Buffalo Technologies extends his mobile router series with the AirStation Wireless N300 Travel Router
D-Link - D-Link shows new Business Energizer concept for specialist retailers- D-Link introduces the D-Link DWC-1000 WiFi controller for up to 24 access points- Security Risk found in D-Link routers and surveillance cameras; update recommended
HP Networking - ShoreTel becomes new member of the HP AllianceOne-Program- HP-user groups Connect Deutschland and German NonStop User Group (GTUG) are going to host their
yearly conference in Bad Homburg from Septmeber 23. until 25.
Lancom - Lancom presents the results of their study “How Germany is using the mobile internet” - Lancom Systems offers new platform for partnership solutions “LANCOM Solution Center” - Lancom shows new professional VPN-Router Lancom 1781VAW
Report June 2013 - NETGEAR Competitor Monitoring