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1. Shopping Mall :A shopping mall, shopping Centre, shopping arcade, shopping precinct or simply mall is one or

more buildings forming a complex of shops representing merchandisers, with interconnectingwalkways enabling visitors to easily walk from unit to unit, along with a security, food shop,

wash room, parking areaa modern, indoor version of the traditional marketplace. A shopping

mall is a building or group of buildings that contains stores Shopping malls can be built in an

enclosed or open-air format also.

From early on, the design tended to be inward-facing, with malls following theories of how

customers could best be enticed in a controlled environment. Similar, the concept of a mall

having one or more "anchor" or "big box" stores was pioneered early, with individual stores or

smaller-scale chain stores intended to benefit from the shoppers attracted by the big stores. In

Bangladesh shopping mall built in 1955 named New Market but it took time to be popular.

Photo 1 : women are shopping in shopping mall.

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2. History of Shopping Mall in Dhaka City :

The Grand Bazaar in Istanbul is an early shopping mall dating from the 15th century. In 1819,London opened a shopping center called the Burlington Arcade. Milan, Italy built a shopping

center in the 1860s called the Galleria Vittorio Emanuele II.In the United States, people beganmoving to the suburbs during the 20th century. The Oxford Covered Market in Oxford, England

opened in 1774 and still runs today.

This trend of shopping mall flows to this Asian subcontinent in 1950s and this also flows to our

country Bangladesh. The first shopping mall of our country is called New Market.New

Market () situated north of Azimpur, Dhaka. The constraction began in 1952 by C&BDept. on 35 acres (140,000 s.m) of land during the period of Mr. Nurul Amin, the Chief Minister

of East Pakistan. Market was completed in 1954. Mr. Nurul Amin was also active in establishing

the first posh Hotel Shahbagh at Shahbagh area (now PG Hospital). This heralded the beginningof a new area of development towards modernizing Dhaka. Rickshaw ride or walking along the

narrow lanes of old Dhaka for shopping was not a happy experience for families. Old Dhaka was

too conservative, noisy and crowded. Ironically, Mr. Nurul Amins modernization projectboomeranged as people talked against it. Some believed New Market and Shahbagh Hotel were

made exclusively for Nurul Amins family. The rumor gave credence to common people, so

much so that in the general election of 1954, Muslim League was routed in East Pakistan by the

United Front of Huseyn Shaheed Suhrawardy, Sher-e-Bangla A. K. Fazlul Huq and MaulanaBhasani. Mr. Nurul Amin lost in election miserably against a less known student leader, losing

the deposit money. Though New Market was not famous at that time but day by day it became

famous because of all shopping facilities than other single shop.

After 1997 shopping became easy & popular specially to women. In 2000 that trend got so muchpopularity that many shopping malls build in Dhaka city.

Photo 2 : Old New Market in 1980.

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3. Fundamental Matters of Shopping Mall in

Dhaka City :

Approximately 80% people goes to shopping malls every day and most of the people goes to

these shopping malls on occasion. In shopping malls people wants to get all necessary products

in one stop which save time and also reduce our energy. It is very comfortable for people

because a shopping mall provide many facilities for customer like air-condition, car parkingplace, near from residence, food, security etc. and these matters are now key word to build a new

shopping mall. The fundamental matters of any shopping mall are written below

i. Many types of product,ii. Various category of every product,

iii. Security,iv. Washroom,v. Cleanness,

vi. Sitting facility,vii. Food facility,

viii. Air condition,ix. Comfortable window shopping,x. Reasonable price of product,xi. Fixed price,

xii. Car parking,xiii. Easy to reach,xiv. Kids zone (going to be fundamental matter)xv. Escalator or lift,

xvi. Perfect lighting,xvii. IPS or generator in case of electricity failure,

xviii. Fire extinguishes system and fire exit.

These are fundament for a shopping mall in Dhaka city now-a-days. People are now in rush all

the time, so they need these facilities to accelerate their shopping. These options can make

shopping mall popular which works to increase selling rate.

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4.List of Shopping Malls with Working

Days:All shopping malls of Dhaka city are open from 8.00am to 8.00pm for customersMirpur-1:

Name of Shopping Mall Working day Closing day

Capital Tower Monday to Saturday Sunday

Mukti Plaza Tuesday to Sunday Monday

Mukti-Joddha Haque plaza Sunday to Saturday Not yet decided

Mazar Co-operative(Shomoboy)

Monday to Saturday Sunday

Shah Ali Shopping Complex Tuesday to Sunday Monday

Mukti-Joddha super market Sunday to Friday Saturday

Fair Plaza Sunday to Friday Saturday

Chhinnomul Shopping Complex Sunday to Saturday No off day

Bagdad Shopping Complex Monday to Saturday Sunday

Mukto Bangle Shopping

Complex

Thursday to Tuesday Wednesday

Mirpur-10:Name of Shopping Mall Working day Closing day

Shah Ali Plaza Monday to Saturday Sunday

Porbota Tower Saturday to Thursday Friday

Shrewash Tower Sunday to Saturday No off day

Kachukhet:Name of Shopping Mall Working day Closing dayAll markets Tuesday to Sunday, Monday

Panthopath:Name of Shopping Mall Working day Closing day

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Bashundhara city Wednesday to Monday Tuesday (full) &Wednesday (Half)

New market:Name of Shopping Mall Working day Closing day

Gausia Market Wednesday to Monday Tuesday

New Market Wednesday to Monday Tuesday

Nilkhet Wednesday to Monday Tuesday

Chadnichalk Wednesday to Monday Tuesday

Bakushah Market Tuesday to Sunday Monday(Half day)

Elephant road:Name of Shopping Mall Working day Closing day

Alpona Plaza Wednesday to Monday TuesdayMulti-Plan Wednesday to Monday Tuesday

Pringong Plaza Wednesday to Monday TuesdayElephantroad Mall Wednesday to Monday Tuesday

Farmget:Name of Shopping Mall Working day Closing day

Farmview Super Market: Monday to Saturday Sunday

Karwan bajar Monday to Saturday SundayKarwan Bajar Market 2 Monday to Saturday Sunday

Jatrabari:Name of Shopping Mall Working day Closing day

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Jatrabari Samad Super Market Sunday to Friday SaturdayJatrabari Taj Market Tuesday to Sunday Monday

Mouchak:Name of Shopping Mall Working day Closing day

Mouchak Market Sunday to Friday Saturday

Dhanmondi:Name of Shopping Mall Working day Closing dayRapa Plaza Wednesday to Monday TuesdayDhanmondi Hookers Market Wednesday to Monday Tuesday

Anam Rangs Wednesday to Monday Tuesday

Simanto Square Wednesday to Monday Tuesday

Orchard Plaza Wednesday to Monday Tuesday

Capital Market Wednesday to Monday Tuesday

Metro Wednesday to Monday Tuesday

Prince Plaza Wednesday to Monday Tuesday

Plaza A . R Wednesday to Monday Tuesday

Sunrise Plaza Wednesday to Monday Tuesday

Concord Super Mall Wednesday to Monday Tuesday

Happy Archayed Wednesday to Monday Tuesday

Hatir pull:Name of Shopping Mall Working day Closing day

Eastern Plaza Wednesday to Monday Tuesday

Nahar Plaza Wednesday to Monday Tuesday

Mutalib Plaza Wednesday to Monday Tuesday

Eastern Mallika Wednesday to Monday Tuesday

Baitul mukarram:

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Name of Shopping Mall Working day Closing dayBaitul Mukarram Market Saturday to Thursday Friday

Bongobondhu Jatio StadiumMarket

Saturday to Thursday Friday

Polton:Name of Shopping Mall Working day Closing day

Polton Super Market Saturday to Thursday Friday

City Heart Shopping Center Saturday to Thursday Friday

Gulshan:Name of Shopping Mall Working day Closing dayGulshan north super market Saturday to Thursday Friday

Navana Shoopping Center Saturday to Thursday Friday

Gulshan market 1 Saturday to Thursday Friday

Gulshan market 2 Saturday to Thursday Friday

Bonani market Saturday to Thursday FridayPink City Saturday to Thursday Friday

Moghbazar:Name of Shopping Mall Working day Closing day

Kornofule garden city Monday to Saturday Sunday

Twin Tower Monday to Saturday Sunday

Navana Baili Star Monday to Saturday Sunday

Ramna:Name of Shopping Mall Working day Closing day

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Ramna Bhadan Saturday to Thursday Friday

Malibagh:Name of Shopping Mall Working day Closing day

Mouchak Market Sunday to Friday Saturday

Uttara:Name of Shopping Mall Working day Closing day

Rajluxmi Complex Saturday to Thursday Friday

Others:Name of Shopping Mall Working day Closing day

Anarkoli Super Market Sunday to Friday Saturday

Al-amain Super Market Sunday to Friday Saturday

Rajlakhkhi Complex Sunday to Friday SaturdayLondon Plaza Monday to Saturday Sunday

Rajdhani Super Market Monday to Saturday Sunday

Polwell Super Market Saturday to Thursday Friday

Century Orchid Saturday to Thursday Friday

Vishal Centre Saturday to Thursday Friday

Esha Kha Shopping Complex Saturday to Thursday Friday

Bijoynogor Market Saturday to Thursday Friday

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Landmark Shopping Center Saturday to Thursday Friday

Zonaki Super Market Saturday to Thursday Friday

Nahar Plaza Saturday to Thursday Friday

Fulbaria City Super Market Saturday to Thursday Friday

Municiple Hokers Market Saturday to Thursday Friday

Aysha Shopping Complex Saturday to Thursday FridayAB Super Market Saturday to Thursday Friday

Adorsho Hokers Market Saturday to Thursday Friday

Kushol Centre Saturday to Thursday Friday

Mohammadpur:Name of Shopping Mall Working day Closing day

Krishi Market Wednesday to Monday Tuesday

All Markats Wednesday to Monday Tuesday

Graph # 1

Area Based Number of Shopping Malls in Dhaka City

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Source : Primary

5. Shopping Mall In Dhaka City According

to Socio Economic Class :Day by day, the need for organized shopping mall is gaining importance in our expanding

society. Now shopping mall along with the shopping facilities, simultaneously serve the civic,

0 5 10 15 20 25

Dhanmondi

Mirpur 1

Mirpur 10

Gulshan

Hatirpul

Elephantroad

Farmgate

Newmarket

Jatrabari

Polton

Baitul Mukarram

Kachukhet

Malibag

Ramna

Panthopath

Mouchak

Uttara

Others

Total Markat Nubmer

PlaceInD

haka

Market Number

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cultural and social community needs; thus making significant contributions to the enrichment of

the expanding society. But these shopping malls are divided by socio-economic class. Here arethree descriptions about shopping malls in Dhaka city which are not only specifically represents

these shopping malls but also represents all shopping malls of these categories.

chart # 1

Socio-Economic Class division of Shopping Mall of Dhaka City

Socio-Economic

Class

Name of Shopping Mall

High & High-

MiddleGulshan north Super Market, Navana Shopping Center, Gulshan Market 1,

Gulshan Market 2, Bonani Market, Pink City, Rapa Plaza, Anam Rangs,

Metro, Simanto Square.

Middle Century orchid, Vishal Centre, London Plaza, Kornofule Garden city,Twin Tower, Navana Baili Star, Mouchak Market, Rajluxmi Complex,

City Heart Shopping Cente, Eastern Plaza, Nahar Plaza, Mutalib Plaza,

Eastern Mallika, Simanto Square, Orchard Plaza, Capital Market, Metro,

Prince Plaza, Plaza A . R, Sunrise Plaza, Concord Super Mall, HappyArchayed, Rapa Plaza, Dhanmondi Hookers Market, Anam Rangs,

Mouchak Market, Farmview Super Market, Alpona Plaza, Multi-Plan,

Pringong Plaza, Elephantroad Mall, Rapa Plaza, Dhanmondi HookersMarket, Anam Rangs, Mouchak Market, Farmview Suer market, Alpona

Plaza, Chadnichalk, Gausia Market, New Market, Nilkhet, Bashundhara

City Shopping Mall, Fair plaza, Capital Tower, Mukti Plaza etc.

Low Mukti-Joddha Haque plaza, Mazar Co-operative (Shomoboy), Shah Ali

Shopping Complex, Mukti-Joddha super market, Shah Ali Plaza, Parbota

Tower, Shrewash Tower, Chhinnomul Shopping Complex, BagdadShopping Complex, Nilkhet, Bakushah market, Karwan bajar, Karwan

bajar market 2, Jatrabari Samad Super market, Jatrabari taj market, Baitul

Mukarram Market, Bongobondhu Jatio Stadium Market, Polton SuperMarket, Mukto Bangle Shopping Complex, Ramna Bhadan, Rajdhani

Super Market, Polwell Super Market, Anarkoli Super Market, Al-amain

Super Market, Rajlakhkhi Complex, Esha Kha Shopping Complex,Bijoynogor Market, Landmark Shopping Center, Zonaki Super Market,

Nahar Plaza, Fulbaria City Super Market, Municiple Hokers Market,

Aysha Shopping Complex, AB Super Market, Adorsho Hokers Market,

Rayerbazar Market, Kushol centre, Krishi Market etc.

Source : Primary

Graph # 2

Socio-Economic Class of Dhaka City

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Source : http://bdallinfo.com/page.php?28

Graph # 3

Shopping Malls of Dhaka City According to Socio-Economic Class of Dhaka

City

Source : http://www.discoverybangladesh.com/shopping_center_super_market.html

5.1 Pink City Shopping Mall :

0

5

10

15

20

25

30

35

40

45

High & High-Middle Socio-Economic

Class

Middle Socio-Economic Class Low Socio-Economic Class

High & High-Middle Socio-Economic

Class

Middle Socio-Economic Class

Low Socio-Economic Class

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(High & High-Middle Socio-Economic Class)

Pink City Shopping Mall is one of the high socio-economic class shopping malls in Dhaka city. This mall is

mainly for buying Indian things but also Bangladeshi items as well. It is one of the most renowned

places of Dhaka city called Gulshan for shopping.It is truly one of the best and also most

expensive places to shop. The items here range from Salwar kameez, tops, ladies t-shirt, designer

outfits, cosmetics, jewelry, hand bag etc. for ladies; formal shirt & pant, regular gents outfit, t-shirt,

trousers etc. for gents; children ware; home decoration etc. It is for sure one of the busiest and

expensive malls in Dhaka city. This shopping mall is different from middle & low socio-economic classbecause of some reasons. Such as

Chart # 2

Qualities of High & High-Middle Socio-Economic Class Shopping Malls in Dhaka City

Qualities Low Medium High Yes NoProduct Quality Air-Condition Products Price

Bargaining Fixed Price

Escalator or Lift Large Size Cleanness

Many types in one product Security

Washroom Food

Comfortable Window Shopping

Car Parking Hookers

Kids Zone Perfect Lighting

IPS or Generator in case Fire extinguishes system and

fire exit

Source : http://www.hottdhaka.com/hottspots/view.php?action=view&id=319

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5.2 Bosundhara City Shopping Mall:(Middle Socio-Economic Class)

Bashundhara City () is a shopping mall located in Panthapath, Dhaka. This is a 21stories tall building of which 8 are used for the mall, opened to the public on 6 August,2004.

25,000 people can visit the mall daily. The mall has space for 2,500 retail stores and a multiplex

styled movie theater and top floor food court along with an indoor theme park. Bosundhara city

shopping mallis one of the middle socio-economic class shopping malls in Dhaka city. The items here

range from Salwar kameez, tops, ladis t-shirt, designer outfits, cosmetics, jewelry, hand bag etc forladies; formal shirt & pant, regular gents outfit, t-shirt,trousers etc. for gents; children ware; home

decoration etc. This shopping mall is different from high & low socio-economic class because of somereasons. Such as

Chart # 3

Qualities of Middle Socio-Economic Class Shopping Malls in Dhaka City

Qualities Low Medium High Yes NoProduct Quality Air-Condition Products Price

Bargaining Fixed Price

Escalator or Lift Size

Cleanness Many types in one product

Security Washroom

Food Comfortable

Window Shopping Car Parking Kids Zone Hookers

Perfect Lighting IPS or Generator in case

Fire extinguishes system and

fire exit

Source : http://www.hottdhaka.com/hottspots/view.php?action=view&id=319

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5.3 Rayerbazar Market:(Low Socio-Economic Class)

Dhaka is not only a city of luxury but also a city of poverty and low socio-economic people goesfor shopping in such type of shopping malls which do not fulfill normal shopping malls

requirements at all, such as security, washroom, IPS, Window Shopping etc. Even sometimes itcan be in open air. Rayerbazr Market is one of the low socio-economic class shopping malls in

Dhaka city. This shopping mall is different from high, high-middle & middle socio-economic classbecause of some reasons. Such as

Chart # 4

Qualities of Low Socio-Economic Class Shopping Malls in Dhaka City

Qualities Low Medium High Yes No

Product Quality Air-Condition Products Price

Bargaining Fixed Price

Escalator or Lift Size

Cleanness Many types in one product

SecurityWashroom

Food Comfortable

Window Shopping Car Parking Kids Zone Hookers

Perfect Lighting IPS or Generator in case

Fire extinguishes system and

fire exit

Source : http://www.hottdhaka.com/hottspots/view.php?action=view&id=319

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Actually these shopping malls are not worthy to call shopping mall and not equal to high &

middle class shopping malls. But people go there and these are part of Dhaka city also. These

shows the lower socio-economic part of Dhaka city.

6. Socio Economic Class of Shop Owners :

Shop owner is the head of any shop. They buy or hire shop for business in shopping mall. Socio-economic class of shop owners depends on many things. Shop owners belong to every part of

socio-economic class, such as

i. Middle socio-economic classii. Low socio-economic class

iii. High-middle socio-economic classIts not mandatory that shop owners must have to have ownership of shop, they can hire shopalso. Owners socio-economic class has a deep effect over the shopping mall. Owners socio-

economic class makes his ability to own or hire a shop in low or middle or high socio-economic

shopping mall which makes

i. Low socio-economic class owners own shops in Low socio-economic class shoppingmalls. Most of the time these owners hold only one shop because of capital problem.Low socio-economic class owners work their own shop regularly. They do not have

any assistance because their business is small and do not able to pay salary to

employee.

ii. Middle socio-economic class owners own shops in middle socio-economic classshopping malls. Middle socio-economic class owner holds one shop usually but there isexception also. Somebody holds more than one shop. In Middle socio-economic class

owners, they usually have an assistance to help them in daily work but they remain

present in shopping mall every day.

iii. High-middle socio-economic class owner is not more in numbers. Basically they areimporter or wholesaler of products and retail selling to final customer is their side

business most of the time. In case of High-middle socio-economic class owner, thesituation is quite different. They have more than one employee to look after the daily

works in shops and owners check the sales account book and cash account at last of

daily sales.

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7. Socio Economic Class of Shopkeepers :

Shopkeepers are essential part of shop and shopping mall. Shopkeeper is the person who showsproduct to customers, convince them about product, bargain in need, sells product and so many.

In lower socio-economic class, owner plays the role of shopkeeper.

Most of the time they are employed by shop owner monthly. But in middle & high socio-

economic class shopkeeper is an important part in selling process, because owner keeps one ormore shopkeepers in these levels. There is variety in shopkeepers also. Salary of shopkeeper

varies which depending on shopping malls socio-economic class. High class socio-economic

shopping malls shopkeepers are paid more salary than middle socio-economic class. It happensbecause high class socio-economic shopping malls shopkeepers do works all day long and post

the sales account book and cash account at last of daily sales to the owner. On the other handmiddle socio-economic class shopkeepers help shop owners all day and sometimes look after the

shop if owner cannot be in shop, which is so rare. An experienced and skilled shopkeeper gets

more salary than inexperienced and unskilled shopkeepers also.

In Bangladesh, all shopkeepers get monthly salary, daily snacks and tea from shop owners. Offday of shopping mall is their holiday. If any shopkeeper is seriously ill, he can be absent in work.

But anyones absence without legal reason does not permitted by shop owner and he can cut

salary per day. They also get a yearly bonus (half of total salary) in Eid occasion from shop

owner.

The workers of the shopping malls as well as of shops are mainly from the lower level of thesociety. They take this job as their livelihood. In a shopping malls there are different types of

sections, we can found different type of people of different socio economic people for different

purpose. In some well-known shops, educated shopkeepers as well as students do this as their

part time job.

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8.Reason of Too Many Shopping Malls In

Dhaka City :

Dhaka is the capital of Bangladesh. Here people used to live in the most modern & urban

life. People of Dhaka are wealthier than any other district of Bangladesh. These people have

more purchase power than others. It is also an over populated city and the population is

increasing day by day. So there are many reasons of having too many shopping malls in

Dhaka city. Such as

The first reason of too many shopping malls in Dhaka city is, its wealthierpopulation than any other district of Bangladesh who have more purchase power,

Dhaka city is also an over populated city and this population needs shopping for dailylife. So to make a lot of customers pleased, a lot of shopping malls are needed,

Shopping malls makes people aware about new product and new version of sameproduct easily in Dhaka city,

In Dhaka city window shopping is a common part of shopping and this mentallymotivate people to purchase product though she or he does not have much need of

the product,

People like to go shopping malls for time pass and now-a-days shopping malls areused as a place of entertainment. This helps shopkeepers to sell product,

These above causes answer the reasons of too many shopping malls in Dhaka city easily.

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9.Popular Shopping Malls of Dhaka city :

Every shopping mall wants that their shopping mall becomes popular to people. Popularity

doesnt refer that the high selling rate. Because most of the people goes to shopping malls for

their refreshment, passing time or do window shopping regularly and for shopping in occasion.

90% people come here only for time pass, window shopping or some other purpose. Only 10%

person people come here for doing their shopping

Though there are so many Shopping Malls in Dhaka City, all Shopping Malls are not equally

popular. Some popular shopping malls of Dhaka city are --

Some shopping malls are popular for verity & quality of product such as Pink CityShopping Mall, Bosundhara City Shoppinh Mall, Gausia market, New market, Bonani

market, Navana Shoopping Center etc.

Some are popular for movie theater & variety of food such as Bosundhara City ShoppinhMall, Simanto Square etc.

Some are for reasonable price such as Mouchak Market, Eastern Plaza, Metro,Dhanmondi hookers market, Anam Rangs, Chadni chalk, Gausia market, New market,

Pringong Plaza etc.

The most famous shopping mall of Dhaka city is Basundhara City Shopping Mall now.Because it is a large shopping mall with some extra facilities like food, movie theater,

disco which is a source of entertainment in busy urban life.

People also come to these shopping malls because these shopping malls are clean,hygienic, well secured, comfortable, have clean washrooms, kids zone etc. like

osundhora City Shoping Mall, Simanto Sqare, Anam Rangs, Rapa Plaza etc.

Some shopping malls are popular because those shopping malls are near from someSchools, Colleges, and Universities. So when students get free time, they used to pass

their free time at shopping malls. Some students of school and colleges bunk their classes

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and pass their time here. Such as Bosundhora City Shoping Mall, Simanto Sqare, Anam

Rangs, Rapa Plaza, Baily Tower, Orchard Point etc.

10.Less Popular Shopping Malls of DhakaCity :

Though there are many shopping malls in Dhaka city, all do not have same popularity. All

shopping malls are same because they are selling product to customers. But their popularity

varies which depends on fundamental matters of shopping mall. Some less popular shopping

malls in Dhaka city are written below

Some shopping malls lost their popularity because of new & modern shopping mall, suchas Estern Plaza, Motalam Tower, Estern Mollica etc.

Some shopping malls location is in odd location, so people do not feel interest to gothere. Such as Capital Plaza, Plaza A. R, Sunrise Plaza, Concord Super Mall, Nahar

Plaza, City Heart Shopping Center etc.

Some shopping malls are asking too much price of products, such as Gulshan north supermarket, Gulshan market 1, Gulshan market 2, Bonani market etc. These shopping malls

are only for high socio-economic class. Most people of Dhaka city belong middle & low

socio-economic class, so these shopping malls do not as popular as other reasonable

priced shopping malls.

Sometimes people do not go shopping mall because of security problem, uncomfortingcircumstance, car parking, Air condition, Washroom, Cleanness, IPS & Fire extinguishes,

window shopping etc. such as Mukto Bangle shopping complexBagdad Shopping

Complex, Chhinnomul Shopping Complex, Mukti-Joddha super market, Shah Ali

Shopping Complex, Mazar Co-operative (Shomoboy), Mukti Plaza, Shah Ali Plaza,

Porbota Tower, Shrewash Tower etc.

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11.Classification of Customers :Dhaka is a city of shopping malls now. Customers are the most important and essential part of

any shopping mall. All customers are not from same level. Classification of Customers depends

on customers buying power. Different types of customers has different buying level, such as

11.1 Regular Customers,

11.2 Irregular Customers,

11.3 Window Shopping Customers.

11.1 Regular Customer

Regular Customers are those people who go for shopping almost every week. Basically high

socio-economic class people belong to this customer level because of their excess purchasepower. Mainly ladies, young girls are main customer of regular level.

11.2 Irregular Customers

Irregular customers are those who come for yearly or occasional shopping. Low & lower-middle

socio-economic class people are this type of customer because of low purchase power. Old men

and women also belong to irregular customerslevel.

11.3 Window Shopping Customers

Most of the customers of shopping malls who go only for watching products or time pass are

window shopping customers. Everyday almost 68% customers of total customers are window

shopping customers. Young boys, girls, teenagers are this type of customers who just come for

fun in shopping malls but not for shopping.

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12. Advantages of Shopping Malls in DhakaCity:

Dhaka city is now full of shopping malls now-a-days. Shopping malls becomes an important

part to our day to day life. We go to shopping mall for many reasons. Though all reasons are

not beneficial but most of them are good for us. No matter what mall you visit, you get

almost same advantages from shopping mall.

There are so many advantages of shopping malls. Such as

Malls are one of the friendliest places. No matter what mall you visit, there is alwaysa group of people walking around. A shopping mall is almost like an indoor park.

We find everything needed at one stop. This is one of the great benefits of shoppingat malls. Everything we need is more than likely in the mall.

Some people don't like to go out because it may be too hot, rainy, or cold. In the mall,the temperature is controlled to the right temperature. People may forget all about the

weather once they enter inside.

Parking is one of the major irritations for people who go into the city to shop.Shopping at malls eliminates this problem, because parking is provided either free of

charge or for a nominal fee.

The food court is very beneficial to mall shoppers. While shopping if anyone getshungry, the food court is right inside.

A certain promotion, sale, or giveaway is being offered, the companies know that themall is the best place to target people. You'd be surprised at how many offers are

present in the mall. One day you might get lucky or discover a unique product.

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Just because we go to the mall does not mean we have to buy something. We couldjust hang out with our friends or whomever we may be with. We could just check out

the latest fashion and all the free benefits of shopping at malls.

It is hard to go out to the mall and not find anything we like. Even if we do not buyanything the same day, we will eventually buy something that excites us. Its

beneficial to find something that we like so much.

Exercise is always a plus. While we shop, we can get our exercise going on too. Mostmalls are large enough to get at least a 30-minute workout.

If you ever get tired of standing, there are always benches nearby. Most people neverget tired of shopping, but it is always nice to know that we can stop and take a rest if

we want to.

Visiting a shopping mall is advantageous because of the numerous stores housed in one complex.

Groceries, clothes, shoes, reading material, food courts, cinemas and entertainment arcades are

available in one place. It is possible to spend an entire day out at the mall, shopping, eating,

taking in a movie or playing games. Malls make great meeting places for friends to catch up overcoffee at a caf or a meal at the food court. Families get to do their weekly shopping, pick up

odds and ends and keep the kids entertained at the mall.

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13.Bad Effect Shopping Malls in Dhaka City:Everything has some bad effects though it has a lot of advantages. Shopping malls also have

some bad effects in real circumstances. But shopping malls are now a part of our society. Bad

effects of shopping malls are given below

One of the major disadvantages of shopping malls is their inconveniences. Theseinclude excessive crowding, especially on weekends and holidays. Sometimes it

seems that everyone has the same idea---to congregate at the mall. Crowded aisles

and stores make shopping very difficult; people often end up forgetting items theyneeded to buy.

Parking can also be a problem when the mall is very crowded. That situation peoplehas to go back home or park the car on road side.

Shopping Malls are a Drain on Resources Shopping malls incorporates a largenumber of products and services inside them. It is not always easy to go to a shopping

mall and exit with only what you came to purchase. The temptation to browse is

always present, and browsing often leads to buying things that are not needed.

Keeping to a monthly budget becomes increasingly difficult every time you visit the

mall.

Sometimes customers face security problem in shopping malls. Pickpocket is acommon problem of low socio-economic class shopping malls.

Now Dhaka becomes a city of shopping malls. Shopping malls are here & there onthe road and this creates a deep effect on young generations. They can see many new

products and ask for that to their parents though their parents are not those much

well-off to buy those. These effects on family bonding.

Now shopping malls are everywhere which helps to pass leisure without spendingmoney. But students become used to shopping malls, so they spend more time in

shopping malls with friends and waste study time.

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These above bad effects of shopping malls are really harmful to our society and new generation.

But it can be reduced by taking proper steps to rescue our society and new generation.

14.Conclusion :

Shopping malls are those places where people go for one stop shopping. In day to day busy life

shopping malls become a part of it and shoppers can easily get what they want. In other words,

these are places where people can go to be comfortable to find everything they need, to do

everything they want. Here it is not mandatory to buy at least one thing for shoppers. A person

can go to shopping mall for shopping or time pass or for enjoying movie or only for window

shopping. Shopping malls makes us informed about new trend, technology, features of products.

People can make themselves refresh also. Dhaka is an over populated city where entertaining or

amusement centers are not sufficient and as a result people use these shopping malls for

entertainment also. Though shopping malls have some disadvantages but the amount ofadvantages is more than those. These shopping malls are part and parcel of present Dhaka city of

21st

century. We, the city dwellers cannot think a single week without shopping because it is not

only a source of shopping for us, but also a way to refresh & enjoyment in busy life.

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15.Bibliography :1. http://www.trueknowledge.com/q/population_of_dhaka_20102. http://www.citypopulation.de/Bangladesh-Dhaka.html

3. http://www.dhakacitymap.com/4. http://bdallinfo.com/page.php?28

5. http://www.tripadvisor.com/Attraction_Review-g293936-d547455-Reviews-New_Market-Dhaka_City_Dhaka.html

6. http://www.tripadvisor.com/Travel-g293936-d547455/Dhaka-City:Bangladesh:New.Market.html

7. http://www.discoverybangladesh.com/shopping_center_super_market.html8. http://bangladesh.jantareview.com/Dhaka/Gulshan/biz_171702/Pink-City

9. http://www.hottdhaka.com/hottspots/view.php?action=view&id=31910.http://en.wikipedia.org/wiki/Bashundhara_City

11.http://www.dhakacity.org/Page/About/Link_1/2/List_id_1/22/Subid_1/38/Dhaka_as_the_Provincial_Capital_of_East_Pakistan

12.http://en.wikipedia.org/wiki/Dhaka

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