Research techniques part 2

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Guide to Unit 3


<ul><li> 1. Intro toUNIT 3 Research TechniquesPart 2</li></ul> <p> 2. Why Research? 3. Why Research? To find out more facts about a subject To develop your understanding of a subject To check your facts To find out the thoughts of others 4. Types of ResearchThere are different types of research conducted for differentpurposes in the media. Audience research the analysis of who consumes whatmedia products and why Market research investigations into the way thatproducts could produce income by looking at the demandsof consumers Production research the research conducted to informthe production process of a media product eg. backgroundinformation, locations, legal and ethical requirements etc. 5. Primary ResearchSome examples: Observations made when viewing anexhibition, show, performance or on visiting alocation Interviews with people Reports of meetings / discussions with people The collection of information fromquestionnaires or surveys Focus group activities 6. Secondary Research Secondary research techniques would include: Referring to books, journals, magazines andnewspapers Gathering information from the Internet Making notes on information presented on audiovisual formats like DVDs/documentaries etc 7. Below are a list of the many different researchtechniques you may employ in your work. Inpairs see if you can decide whether they areprimary or secondary research techniques. Reading a book Interviewing a media professional Talking to people at a film screening Collecting articles from a newspaper Taking photographs of a location for a recee Collecting information from websites. 8. There are many different ways we can research information on asubject. Below are some of the most common methods used:Primary Interviews Reports from visits Own photographs Own thoughts/comments Questionnaires/surveysSecondary Books Internet Newspapers/magazines TV Programmes/DVDs Audio/Radio 9. Reliability and Validity There are many techniques that can be employed whenresearching. However it is vital that you choose the rightone to ensure that your information is reliable and valid Reliability = whether this can be trusted as a source ofinformation. Could it be biased by peoples opinions oreffected by flaws in their research methods? If this activitywas done again, would it get the same results? Validity = the relevance of information to yourinvestigation. Can you determine that it proves what youthink it does (ie. If an interviewee reveals something canyou give a direct quote that backs this up?) 10. Other Points to Remember . . . You need to keep careful record of the researchyou conduct. Once collected research material needs to bestored carefully. Paper-based material should be kept in anorganised way in your folders. Electronic material should be either printed outand stored or kept on your hard-drive orstudent area. You will ALWAYS need to keep a Research Logfor media projects </p>