“In about 60 years, tourism has grown nearly 100 times from less than 10 million to 1 billion international overnight trips. That may sound like good news – and the growth is impressive – but there are signs that, as an efficient economic engine, it’s running out of steam. At best, it’s producing diminishing returns; at worse, it contains within it the seeds of its own destruction. In plain language, we’re killing the goose that laid the golden egg.”
Anna Pollock
Arrivals
From10 million
to 1 billion
...in...
60 years
Doub
le.
2030 ?
Increased demand Diminishing returns
Increasing impact
Environmental & social chAos
Ar9cle Mail Online: China rounds up and puts its beggars in CAGES ... so they couldn't spoil the fun at town fair by Sara Malm hIp://www.dailymail.co.uk/news/ar9cle-‐2205536/China-‐rounds-‐CAGES-‐beggars-‐-‐-‐didnt-‐spoil-‐view-‐town-‐fair.html
“‘This year we decided we would no longer accept beggars wandering everywhere, distressing our guests and spoiling it for everyone else,’ explained one organiser before adding that no one is forcing them to beg and that they have voluntarily entered the cages.”
Sara Malm Mail Online
Funfair
Nanchang, Jiangxi Province, China
“By 2030, the world will need at least • 50 % more food, • 45 % more energy and • 30 % more water - all at a time when environmental boundaries are throwing up new limits to supply. It will also need to have reduced its production of carbon by over 80%.”
Anna Pollock
V volatility U uncertainty C complexity A ambiguity
VUCA
V - Value participants & places U - Understanding C - Creativity - Collaboration - Caution A - Agility & Action VUCA
Anna Pollock
...But these concepts are too big for *me*
Awe inspiring! !
The journey of 1,000 miles begins with a single ... tweet?
Creating better places to live in, and better places to visit.
Learn Environmental impact Social impact Economic impact LA
IMS
How can i do it? Responsible travel
Adopt My responsibility? My impacts? Write em down LA
IMS
How can i do it? Responsible travel
Implement Baby steps Grow the process Full steam LA
IMS
How can i do it? Responsible travel
Monitor Diarise you Diarise me LA
IMS
How can i do it? Responsible travel
Share Bragging rights Educate Social web LA
IMS
Accredita9on = sales? The research is inconclusiv
e
Do host communi9es respond to RT?
Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes Yest
Do travellers respond to RT?
Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes Yest
“You don’t have tourists in your house. You have visitors.” – Hugo Antonio San9ago. Oaxaca, Mexico
JustRTit!
#ResponsibleTourism #ResponsibleTravel
JustRTit!
Mar$n Hatchuel www.thistourismweek.co.za -‐ @ThisTourismWeek Ron Mader www.planeta.com -‐ @RonMader Photos Henna Hands Gveret Tered Chinese beggers Mail Online Casa de Josefina Lòpez Ron Mader