retail brand management presentation
DESCRIPTION
Branding Strategy Used by "Gini & Johny"TRANSCRIPT
![Page 2: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/2.jpg)
Gang -3
![Page 3: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/3.jpg)
Industry Overview
Figure 1: Market Size of Major Apparel segments (2007). Total size Rs122400 crores.[1]
•Market for kids apparel is the fastest growing industry in India .•Children's apparel includes clothing for kids between 1 and 14 years of age. •The market for kids' apparel in India exceeds Rs. 20,000 Crore of which around Rs. 3000 Crore is constituted by branded kids' wear.
![Page 4: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/4.jpg)
Market ClassificationThe market for kids wear can be classified as follows: • Infants (0 - 6 months) • Toddlers (7 months - 2 years) • Kids (3 - 8 Years) • Pre-teens (9 - 12 Years) • Teens (13-16 Years)
![Page 5: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/5.jpg)
![Page 6: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/6.jpg)
Philosophy
“We believe that children must be happy. It’s the only goal set for ourselves. A happy, laughing child is one of
the best sights of life. We believe that childhood lasts a lifetime.”
![Page 7: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/7.jpg)
Why Gini and Jony and no other name ?
![Page 8: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/8.jpg)
![Page 9: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/9.jpg)
Brand identity is comprised of:• Pricing • Distribution • Quality • Presence • Awareness • Reputation• Image• Benefits • Positioning salience • Preference • Share of market .• Customer commitment
![Page 10: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/10.jpg)
Brand Name• The Brand Gini and Jony was coined with two missions :
1. International Appeal
2. Easy Recall
![Page 11: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/11.jpg)
Facts• Giny & Jony India Ltd. was founded by the Lakhani brothers in 1980.
• Over the 30 years, the company has emerged as a brand with a strong identity.
• GINI & JONY ventured into the organised retail, by launching an exclusive Gini & Jony Store in 1996.
• Launched a Concept store, “Gini & Jony’s Freedom Fashion store”, the 1st lifestyle store that racked exclusive International brands for KIDS in 2007.
![Page 12: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/12.jpg)
![Page 13: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/13.jpg)
![Page 14: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/14.jpg)
![Page 15: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/15.jpg)
Mama I want jeans and casuals from G&J
Son we are middle class people, we could not afford it.
![Page 16: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/16.jpg)
Our target segment is not able to afford it. What should we do?
![Page 17: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/17.jpg)
We should go for brand extension and new segments for that, “What should I do ? “
![Page 18: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/18.jpg)
![Page 19: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/19.jpg)
Gini & Jony spread its wings, and launched various other
brands such as GJ Jeans, Palm Tree and Baby Dreamz.
Implementation of Research
![Page 20: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/20.jpg)
Introducing over 700 designs with 2 collections in a year
- Spring Summer - Autumn Winter.
Design Strength
![Page 21: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/21.jpg)
How should I position this brands what questions should I ask?
![Page 22: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/22.jpg)
![Page 23: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/23.jpg)
Gini & Jony Happy Style
• ‘Gini & Jony – Happy Style’ is a niche mother brand of the Company.
• Positioning: Super premium.• Key attributes :-Innocence, Happiness, energy and cutting edge style along with rich
design and superior fabric• Segments : Young customers belonging to SEC A, A+ section of society in the age group
of 2 years up to 14 years. • Price Point: Rs. 325/- up to Rs. 1345/-.• Presence: Every premium large format stores, Malls & A-Class Multi-branded stores
across the country. The brand has pan India presence with Exclusive stores in high streets & malls.
![Page 24: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/24.jpg)
GJ Jeans• ‘GJ Jeans Unltd’ is mainly a denim-based brand
• Positioning:- As a premium offering • Key Attributes:- Focuses on international styling & fits, innovative treatments and washes on denim
fabric. • Segment:-SEC A, A+ section of customers in kids wear segment, the Brand is focused on the kids in the
age group of 2 to 14 • Price point :- Range of Rs. 295/- up to Rs.1295/-.• Gini & Jony has an in-house research & development (R&D) team which is constantly involved in
experimenting with various techniques on denim to develop exclusive attributes for company’s products.
• The Brand is focused on the kids in the age group of 2 to 14 and is offered in the price range of Rs. 295/- up to Rs.1295/-.
![Page 25: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/25.jpg)
Palm Tree• Positioning: Mid-market product.
• Key Attributes: Affordable pricing without compromising on quality and style.
• Segment: SEC B+, B categories residing in the suburbs of A /B & C Class towns.
• Price Point: Price range between Rs. 175/- up to Rs.795/-, age group of 2 to 14.
![Page 26: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/26.jpg)
Rocky S• Gini & Jony Rocky S makes kids’ clothes in the same style as their adult versions that are so
popular with film stars, without sacrificing any of the spunk and funk that made the label so trendy. The products are available in print-size, medium, large and extra large kid versions, they are irresistible to the discerning parent.
• The whimsical patterns and cuts from one of the best names in Bollywood and international fashion. Style that lets your little stars show off their fun-loving and groovy personalities.
• Bold contrasting cuts and punchy colors and textures make Rocky S a stand-out in fashion. Available in print-size, medium, large and extra large kid versions, they are irresistible to the discerning parent
![Page 27: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/27.jpg)
Baby Dreamz• Gini and Jony has licensee franchisee for distribution of Puma Kids Wear in India. • The product category is meant for the infant between the age group of 0 to 18
months.• The product includes: Apparels, Cradles, socks and accessories for infants with the
price ranging from Rs 150 to 500/-.• The target audience is the Middle Class upwards.
![Page 28: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/28.jpg)
:: Brand Strength ::
Gini & Jony a flagship brand of the company enjoys top of mind recall.
It has strong brands to offer from its portfolio. These are both in-house
and those from International alliances.
Resources
![Page 29: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/29.jpg)
Expanding in new markets and formats
![Page 30: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/30.jpg)
Ideal area required - 1200-1500 sq.ft.
Retail Formats
![Page 31: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/31.jpg)
GINI & JONY – Freedom FashionIt meets Kids' Lifestyle requirements, offering a variety of
world class brands for apparels, shoes, accessories and more, all under one roof.
Retail Formats
![Page 32: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/32.jpg)
![Page 33: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/33.jpg)
![Page 34: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/34.jpg)
![Page 35: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/35.jpg)
![Page 36: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/36.jpg)
![Page 37: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/37.jpg)
![Page 38: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/38.jpg)
![Page 39: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/39.jpg)
Powering through with the Mantra – 'Happy Style', Gini & Jony has brought smiles to many little faces.
Ideal area requirement – 600-800 sq.ft
Retail Formats
![Page 40: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/40.jpg)
![Page 41: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/41.jpg)
![Page 42: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/42.jpg)
![Page 43: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/43.jpg)
![Page 44: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/44.jpg)
![Page 45: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/45.jpg)
![Page 46: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/46.jpg)
Ideal area requirement – 500-700 sq.ft
Retail Formats
![Page 47: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/47.jpg)
![Page 48: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/48.jpg)
![Page 49: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/49.jpg)
![Page 50: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/50.jpg)
![Page 51: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/51.jpg)
![Page 52: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/52.jpg)
Value brand providing good quality and trendy apparels at an affordable price. It caters to a vast audience in tier 2 & tier 3 cities.
Ideal area requirement – 350 -500 sq.ft.
Retail Formats
![Page 53: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/53.jpg)
![Page 54: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/54.jpg)
![Page 55: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/55.jpg)
![Page 56: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/56.jpg)
![Page 57: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/57.jpg)
![Page 58: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/58.jpg)
![Page 59: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/59.jpg)
![Page 60: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/60.jpg)
A brand exclusively for Infants in the age group – 0 to 4 yrs; with the best in Cradles, Shoes, Socks, Apparels and much more.
The ideal area requirement for this outlet is 500-700 sq.ft
Retail Formats
![Page 61: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/61.jpg)
![Page 62: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/62.jpg)
![Page 63: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/63.jpg)
234Exclusive Brand Outlets
In more than 79 cities
![Page 64: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/64.jpg)
![Page 65: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/65.jpg)
![Page 66: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/66.jpg)
![Page 67: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/67.jpg)
![Page 68: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/68.jpg)
![Page 69: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/69.jpg)
![Page 70: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/70.jpg)
201Large Format Stores
Presence in
![Page 71: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/71.jpg)
![Page 72: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/72.jpg)
![Page 73: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/73.jpg)
![Page 74: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/74.jpg)
![Page 75: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/75.jpg)
500Multi Brand Outlets
More than
![Page 76: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/76.jpg)
Please Listen
![Page 77: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/77.jpg)
• 6-8% of Sales– Bag to School– Gift Voucher Schemes– Branding activities and initiatives
throughout the year
Marketing & Promotions
![Page 78: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/78.jpg)
National– Print– TV– Radio– SMS– CRM Activities
Local– Cable– Outdoor– Events– SMS– CRM Activities
Marketing Tools
![Page 79: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/79.jpg)
PRESS MEDIAADVERTISEMENT
![Page 80: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/80.jpg)
![Page 81: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/81.jpg)
![Page 82: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/82.jpg)
![Page 83: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/83.jpg)
Hoardings
![Page 84: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/84.jpg)
![Page 85: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/85.jpg)
![Page 86: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/86.jpg)
• Window display• In store• Promo or Theme based
– Store Opening– Season– Brand based– Offer based– Large Format Stores
Visual Merchandising
![Page 87: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/87.jpg)
![Page 88: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/88.jpg)
![Page 89: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/89.jpg)
• Promo or Theme based– Store Opening– Change in Season– Brand based– End of Season Sale– Offer based– Large Format Stores
Visual Merchandising
![Page 90: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/90.jpg)
![Page 91: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/91.jpg)
![Page 92: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/92.jpg)
![Page 93: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/93.jpg)
![Page 94: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/94.jpg)
![Page 95: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/95.jpg)
![Page 96: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/96.jpg)
![Page 97: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/97.jpg)
![Page 98: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/98.jpg)
• Wonderworld Club:– A club membership for kids– Exciting point system– Amazing activities & offers
• Tie-ups– Chak De Bachche– SBI/Axis
CRM Initiatives
![Page 99: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/99.jpg)
Events - Chak De Bachche
![Page 100: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/100.jpg)
Events - Chak De Bachche
![Page 101: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/101.jpg)
Events – Kane visit
![Page 102: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/102.jpg)
Lets Find out their store personality
![Page 103: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/103.jpg)
![Page 104: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/104.jpg)
![Page 105: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/105.jpg)
![Page 106: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/106.jpg)
Brand Position• Target Audience
o Primary: In and around goregaono Secondary: From other suburbs
![Page 107: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/107.jpg)
![Page 108: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/108.jpg)
![Page 109: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/109.jpg)
![Page 110: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/110.jpg)
![Page 111: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/111.jpg)
![Page 112: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/112.jpg)
![Page 113: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/113.jpg)
![Page 114: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/114.jpg)
What kind of personality do I associate this store with?
![Page 115: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/115.jpg)
![Page 116: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/116.jpg)
Reference• http://www.oniodesign.com/download_pdf/How_to_Build_a_Brand.pdf• http://books.google.co.in/books?
id=eYLo7JpONtQC&dq=how+to+build+a+brand&printsec=frontcover&source=in&hl=en&ei=UfeVS8_NA4rGrAf6s4S3DA&sa=X&oi=book_result&ct=result&resnum=13&ved=0CDwQ6AEwDA#v=onepage&q=how%20to%20build%20a%20brand&f=false
• http://www.va-interactive.com/inbusiness/editorial/sales/ibt/branding.html• http://books.google.co.in/books?
id=hgKmXISa9M8C&dq=how+to+build+a+brand&printsec=frontcover&source=in&hl=en&ei=UfeVS8_NA4rGrAf6s4S3DA&sa=X&oi=book_result&ct=result&resnum=14&ved=0CD4Q6AEwDQ#v=onepage&q=how%20to%20build%20a%20brand&f=false
• http://visual-branding.com/eight-outlines/creating-a-brand-personality/• http://www.amazon.com/Building-Brand-Identity-Strategy-Marketplace/dp/047104220X• http://epubl.luth.se/1402-1773/2006/159/LTU-CUPP-06159-SE.pdf
• www.giniandjony.com
![Page 117: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/117.jpg)
THANK YOU FOR LISTENING TO OUR LAST PRESENTATION OF MBA
![Page 118: Retail Brand Management Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081413/546f25d8af7959685b8b475a/html5/thumbnails/118.jpg)
Thank you!• Questions?• Comments?