retail marketing touchpoints optimised

2

RETAIL TOUCHPOINTS OPTIMIZED

THE CHALLENGEThe email marketing scene is more competitive than ever, especially

for retailers. So how do you cut through the clutter and make your

messages stand out in the inbox? For many, this means blasting

promotional content or coupons to their subscriber base—sometimes

daily. The problem with this approach is that many marketers begin

down this path only to later realize that their messages don’t align with

their overall marketing goals, and lack relevance or personalization—

generating subscriber fatigue, deliverability issues, and a general

lack of ongoing engagement.

Email VolumE oVEr First 30-Days oF opt-in Of the hOt 100 RetaileRs sending email

Zero emails sent (11 retailers)

1-4 emails sent (18 retailers)






13%21%

34%

15%8% 5% 4%

marKEtEr’s CHallEnGE: promotional

In the latest report from ExactTarget’s SUBSCRIBERS, FANS, & FOLLOWERS research series, Retail Touchpoints Exposed, we take an in-depth look at the interactive marketing practices of the fastest-growing retailers in the US—identifying what they’re doing well and where they’re missing the mark. In this companion piece, Retail Touchpoints Optimized, we’ve identified the biggest opportunities gleaned from the research and created six reports, each providing tactical advice aimed to help you improve the effectiveness of your marketing practices.

3

THE soLuTioNThe success of a promotional email campaign hinges on two

elements: frequency and relevancy. Which is most important? Think

“quality over quantity.”

RELEvANCy. There’s a big difference between sending targeted,

relevant promotional messages and “batch and blast” emails—one

is relevant and the other isn’t. To ensure your promotional messages

are compelling and consistent with the goals of your email marketing

program, follow these basic guidelines:

FREqUENCy. Sending frequent messages is acceptable if you have

something meaningful to say. Work first on driving relevancy with

each message, then test to determine a send schedule that balances

the goals you’re trying to achieve with the value of each message.

THE BoTToM LiNEDetermine how to make your communications relevant, optimize your

content by performing tests, and then start to integrate multivariate data

to further refine your messaging. You don’t have to tackle all three at

once. After all, enhancing, testing, and measuring your campaign can

take time. As the needs of your subscribers evolve, so should your

promotional email campaigns.

Ensure your primary message and call to action are easily recognizable within the email, and use lifestyle and product imagery to support your messaging.

step 1: Evaluate your Email Design

Focus on achieving each aspect of your value proposition: promotional, connection, relationship building, etc.

step 2: add Value

Review the data you have within your organization and use it to drive personalized messaging. Using simple data points like gender and location can really improve the subscriber experience and is easy to execute.

step 3: assess your Current Data

Consider if there are other ways to gather data that can be used to enhance messaging. You might start with web analytics to capture browse history, point-of-purchase systems to capture purchase history, or social data mining to determine brand affinity. Each of these can be used to enhance the relevancy of your messages.

step 4: look for Further Data opportunities

rEaDy to optimizE

your proGram?

Call us at (866) 558-9834 or visit

www.ExactTarget.com to learn more.

“One way to sell a consumer something in the future is simply to get his or her attention in advance.” sETh godin - auThor, permission marketing

MArkETEr’s CHALLENGE: proMoTioNAL

4


THE CHALLENGELooking to engage with consumers, nurture brand relationships,

create social buzz, and drive repeat purchases? Of course you are!

But are you getting the most from your in-store, online, and cross

channel customer interactions?

If you’re like most other retailers, you’re probably missing valuable

opportunities to acquire new email subscribers, mobile subscribers,

and social advocates. And, each missed opportunity can lead to one

less conversation and one less purchase.

To determine where your brand ranks, ask yourself these questions:

• Doyoupromotedigitalengagementin-store?Thiscouldinclude

posting opportunities for email opt-in, your website URL, Twitter

handle, etc.

• Areyouaskingforcustomers’emailaddressesatthepointofsale?

We found that fewer than half of the top retailers were!

• Doyouhaveanemailopt-informonyourwebsite?Howeasyisit

to find, and how quickly can someone complete it?

include an email opt-in form on the homepage

include an email opt-in form on the homepage plus other pages

include an email opt-in form with first purchase incentive discount

provided no email opt-in opportunity

Email aCquisition on wEbsitE

Of the hOt 100 RetaileR websites:

74%

67%

11%

8%

promoted email opt-in

promoted a coupon via SMS messaging

promoted a YouTube channel

promoted a mobile app

promoted Facebook and Twitter engagment

promoted website URL

in-storE siGnaGE: Calls to EnGaGE 95 Of the hOt 100 RetaileRs with bRick and mORtaR stORes

2% 2% 5% 5% 8%18%

Sign up today!

Opt-In ►

Data rEquEstED

Of the hOt 100 RetaileR’s email Opt-in fORms

First Name

38%

Zip Code

43%

Frequency Preferences

2%

Multiple Email List Options

15%

SMS Alerts

9%

Last Name

40%

Confirm Email Address

28%

Shopping Preference or Interest

18%

Discount For Signing Up

11%

marKEtEr’s CHallEnGE: aCquisition

5

THE soLuTioNIf improved customer acquisition is a priority for your business, the

best place to start is by analyzing where your consumers are already

engaging with your brand. Then, determine how to enhance the customer

experience and drive interactive engagement.

Hereareafewwaystogetstarted:

IN-StORE. Engaging consumers who are already interacting with

your brand is the ultimate win-win. And, your physical store provides

you a competitive advantage over your eCommerce competitors. Take

advantage of the time a consumer spends in your store and promote

opportunities to interact with your brand after they walk out the door.

ONLINE. Be respectful of consumers’ time.

CROSS-ChANNEL. Consumers want different things from different

channels, so make goals and priorities for each while utilizing the

strengths of one channel to promote another.

THE BoTToM LiNEYour customer relationships are your most valuable asset. Don’t miss

the opportunity to engage with customers and build a brand experience

that drives loyalty.

rEaDy to optimizE

your proGram?



Promote your website URL, email opt-in, SMS messaging programs, social channels, and more within your store, specifically at places where consumers are waiting (e.g., near the check-out).

tip 1:

Evaluate if collecting data at check-out is right for your business (via sales clerk, SMS capture, etc). Whether you collect personal data or geographic data, it should lead to more personalized communications—if it doesn’t, you’re just inconveniencing your customers with a lengthier transaction process.

tip 2:

Offer to send in-store receipts to consumers via email. This is a great way to provide value and added convenience to your customers’ shopping experience, plus it gives you an opportunity to gain feedback, promote special offers, and drive web traffic. Not quite ready for digital receipts? Then focus on including a digital call-to-action on your in-store receipts to encourage further brand interaction.

tip 3:

Make your email opt-in form easy to find on your website.tip 1:

Request only the data that you plan to use—and actually use it! If you request a name and zip code, use personalization and geographic segmentation to make your messages more relevant and engaging.

tip 2:

Communicate the value of what you’re offering up front—make sure your customers know why they should provide you their information.

tip 3:

MArkETEr’s CHALLENGE: ACquisiTioN

Take advantage of your consumer’s down-time and promote your mobile and social programs across all of your commonly-used mediums—in-store, print, TV, display advertising, etc.

tip 1:

Include an email opt-in form on your Facebook Tab and follow the same principles you do for your website opt-in form.

tip 2:

6


THE CHALLENGEWelcome emails are the best opportunity to solidify your relationship

with a new subscriber. They tend to record higher open and click-

through rates than any other emails, and are sent to your most

captive audience. Remember that at the time the welcome email

sends, you’ve just been invited into the subscriber’s world, and they

want to hear from you—as long as your content is relevant. The

stakes are high!

to mEasurE tHE suCCEss oF your onboarDinG proGram, ConsiDEr:

Ensure your content benefits both the consumer and your brand.

mEssaGinG

Send real-time messages. Or, if sending a drip campaign, test your frequency.

CaDEnCE

If you offer incentives, they should be consistent with your value proposition.

inCEntiVEs

included value proposition of email program

sent an incentive within the email for future purchases

asked to update preferences

marketed rewards program

marketed recommended products

used first name within email text

67%

35%

26%

21%

9%

9%

wElComE Email HiGHliGHts 74 Of the RetaileRs that sent welcOme emails

marKEtEr’s CHallEnGE: tHE First imprEssion

7

THE soLuTioNAlign your onboarding program goals with your overall marketing goals.

Test to make sure you have the right messaging, incentives, and cadence.

To achieve success onboarding your newest subscribers, there are two

elements to take into account: content and timing.

CONtENt. Work to strike a balance between the needs of your

subscribers and your company goals. Remember that content within a

welcome email should be advantageous to both parties and, generally,

achieve the following:

If you’re unable to address each of these within a single, real-time

message, you might consider an onboarding drip campaign that

spans across an acceptable “new subscriber” timeframe.

tImINg. If possible, messages should always be sent in real time.

Remember that initial engagement decreases with every moment

that goes by. If you’re waiting a day to send a welcome email, you’ve

already missed the moment of engagement.

THE BoTToM LiNERemember that first impressions last—and a welcome email may be

the first one-to-one communication a consumer has ever had with your

brand. Don’t lose sight of the importance a welcome email can have on

establishing a relationship for years to come. Confirm the opt-in action and thank the subscriber for providing their information. Include an easy-to-identify opt-out option to stay true to permission-based marketing.

ConFirm

Utilize personalization—if you asked for a first name in your opt-in form, use it.

utilizE

Set expectations about frequency and content, and reinforce the value proposition of the program or communication.

sEt

Educate the subscriber on other opportunities to engage. Consider promoting social or mobile campaigns.

EDuCatE

Learn more about the subscriber. Drive them to a preference center or other location where they can provide more information about themselves. Use this information to strengthen the relationship.

lEarn

Feature “Add to Address Book” links prominently so you’re treated as a trusted sender.

FEaturE

Drive customers to your other channels—social, mobile, or in-store.

DriVE

4

1

2

3

5

6

7

rEaDy to optimizE

your proGram?



MArkETEr’s CHALLENGE: THE firsT iMprEssioN

8


THE CHALLENGEIf you’re like most retailers, you struggle with cart

abandonment. And whether you’ve had a cart abandonment

program running for years, or are just considering the idea,

almost everyone can be doing it better.

In analyzing research gathered for Retail Touchpoints Exposed,

we found that most retailers don’t have cart abandonment

programs running at all. This is a huge missed opportunity!

But, even among those retailers that have active campaigns,

many are missing the mark in a number of ways, including:

• timing. Waiting too long or not long enough to send

a communication. Timing should match the product

that is abandoned—complicated product purchases

can require more time to consider, but simple or highly-

competitive products need immediate follow-up.

• messaging. Sending generic messages that don’t

include personalization, images of the abandoned

product(s), incentive to purchase, or recommendations

of similar products.

• Reason for Abandonment. Lack of consideration for

the different types of abandonment. Each consumer’s

browsing and buying behaviors are different, and the

time spent on a page can be an indication of whether

your consumer was simply browsing, or is perhaps a

more serious buyer.

25%contained the customer’s name

25%contained an incentive to purchase

13%contained other product recommendations

Cart abanDonmEnt Email FEaturEs Of the 16 RetaileRs that sent caRt abandOnment emails:

44%contained an image of the abandoned product

numbEr oF Cart abanDonmEnt Emails Of the 16 RetaileRs that sent caRt abandOnment emails:

69%consisted of one email

13%consisted of two emails

19%consisted of three emails

marKEtEr’s CHallEnGE: abanDonmEnt

9

THE soLuTioNThere’s no magic formula that will reengage consumers once they’ve left

your site, but there are key elements that all successful abandonment

remarketing campaigns possess—well-utilized data, a compelling

message, and proper timing.

Here’showtogetstarted:

THE BoTToM LiNEDon’t stop analyzing your eCommerce data once you have a cart

abandonment program running smoothly. Remember that consumers

don’t need to have something in their cart to be considering a

purchase. Evaluate how to capture and re-engage interest with

consumers who browse product detail pages, ask product questions

on social networks, or browse in-store without making a purchase.

Abandonment events can be identified and captured through eCommerce, web analytics, and other platforms.

step 1: Capture the Event

Data makes your remarketing messages compelling and relevant. Integrate the data you capture in Step 1 into your messaging platform of record (e.g., ExactTarget).

step 2: integrate your Data

Consider how subscribers interact with each channel to determine the best way to deliver this type of message—email, mobile, or social? Think about privacy concerns and the strengths of each channel to drive conversion. HINT:emailisprobablyyourbestoption!

step 3: select your Channel

Customize your imagery, pricing, and supporting content to match the specific product(s) abandoned. Consider purchasing hurtles and offer information or incentives to help buyers overcome these. Or, if your product has a lengthy buying cycle, offer customers alternative conversion options such as low inventory alerts, price change alerts, or updated model alerts to keep them engaged.

step 4: Design for relevancy

The higher the competition and lower the complexity of the product, the quicker you should send your message. Purchases that typically have a longer sales cycle should correspond to a longer wait between messages. Also, consider assigning a cadence or an ongoing drip campaign around an abandon event—especially for larger purchases that warrant two or three communications.

step 5: schedule the message

MArkETEr’s CHALLENGE: ABANdoNMENT

rEaDy to optimizE

your proGram?



http://www.exacttarget.com

10


THE CHALLENGECompetition is steep for retailers across all industries, and because

marketers are vying for a piece of the same pie, communications are

often narrowly focused on capturing the sale. But what happens after

the purchase?

• Areyousendingconfirmationmessages?

• Aretheypersonalizedtothebuyer?

• Are youhighlightingcomplementaryproducts in subsequent

marketing messages?

• Areyouaskingforproductreviews?

• Areyoumaximizingthevalueoftheproductyourcustomer

just purchased?

If you answered no, you’re missing a huge opportunity to develop

brand advocates through post purchase communications.

Consumers are more informed than ever before. They’re

comparing prices in-store and online, reading product reviews,

and looking to their social networks to determine which product

is best for them. To become the subject of those discussions,

you must have advocates who are passionate enough about your

brand to want to tell the world—even well after a purchase has

been made.

pErsonalization oF Email afteR in-stORe puRchase afteR Online puRchase

did not personalize email after online purchase

79% did not personalize email after in-store purchase

95%

personalized email after online purchase

21% personalized email after in-store purchase

5%

post-purCHasE CommuniCations sHoulD:•Reinforcepositivefeelingsfrom

the purchase.

•Maximizethevalueorutilityofthe product.

•Obtaincustomerfeedback.

•Enablecustomerstosharetheirpurchase or product experience.

•Promotecross-sellandup-sellopportunities.

“Every year the marketing landscape changes, every year the customers become more demanding, every year [they want] more things. You have to always be sprinting to stay ahead of the competition.” JaCob hawkins - VP of ECommErCE, oVErsToCk.Com

marKEtEr’s CHallEnGE: post-purCHasE

11

THE soLuTioNThe buying cycle shouldn’t end after a purchase is complete. To

develop brand advocates, you must first nurture their positive

purchase experience, combat buyer’s remorse, and provide

outlets for customers to share their experiences. Often this is

achieved through a series of tactics that aim to maximize the

value of the purchase.

Herearesomewaystogetstarted:

THE BoTToM LiNEWhen considering ways to improve your post purchase

communications, keep in mind the impact that a positive

experience can have on a consumer. If a communication isn’t

adding to the experience, it may be time to re-evaluate the

function of that message.

Send these messages immediately, and customize the content in order to provide optimal value to the customer. If you’re sending a confirmation message, chances are high that you already know a little about their purchase behaviors and have obtained their name, credit card number, email address, mailing address, and more. Utilize this data to add value to future communications through personalization.

tactic 1: Confirmation messages

Ensure that your customers get the most out of their purchase. Send tips and tricks that maximize the value of the product they purchased, and work toward nurturing a positive brand experience. In doing so, you’ll not only deepen your relationship with the customer, but also drive repeat purchases.

tactic 2: Value-add messages

Give your customers a voice and increase your company’s user-generated content by encouraging product reviews. Make it convenient for them to provide input, but be deliberate with your timing. This type of message should be sent after the customer has had the opportunity to experience the product, but before they no longer feel an association to the purchase.

tactic 3: product reviews

Make it easy for customers to tell their friends about their recent purchase through social sharing. In doing so, customers become brand advocates and extend the reach of your brand to their social networks and beyond.

tactic 4: sharing

Inform the customer of additional products or add-ons associated with the purchased product. Be informative and make it easy for the customer to research and buy what you’re recommending. When sending this type of communication, remember that relevancy and selectivity are very important—don’t bombard your active customers with irrelevant promotional information.

tactic 5: Cross-sell and up-sell

rEaDy to optimizE

your proGram?



MArkETEr’s CHALLENGE: posT-purCHAsE

12


THE CHALLENGEIt’s easy to think that once a subscriber provides you with their

email address, they’re yours for life! But in reality they could un-

engage and start ignoring your communications at any moment.

Subscribers stop engaging for a number of reasons—message

volume, frequency, irrelevancy, etc. But many retailers are sitting

back and watching this happen, without adjusting their programs

to reengage these subscribers. In fact, many marketers continue

sending the same messages at the same frequency to lists where

more than 50% of the subscribers haven’t opened or clicked on an

email in more than six months.

iMpLiCATioNsREvENUE. Consider this—if over half of your subscribers aren’t

opening your emails, then over half of the cost you spend to send

these emails is being wasted. Now consider these costs over a

six or twelve-month timeframe, and it’s easy to see how lack of

engagement has a negative effect on your bottom line.

DELIvERABILIty. Internet service providers (ISPs)—Gmail in

particular—increasingly use engagement data to assess sender

reputation. If ISPs start to notice that a high percentage of your

emails are being ignored by their user base, they’ll start sending

your messages to the junk folder—or even block your sends

altogether.

a rEEnGaGEmEnt mEssaGE sHoulD inCluDE:

Engage subscribers even before they open the email through subject lines that pique curiosity.

stronGsubjECt linE

Be clear about the action you want the subscriber to take—confusion could lead to inaction.

stronGCall-to-aCtion

What benefit does your message bring to subscribers?

rEminDEroF ValuE proposition

marKEtEr’s CHallEnGE: rEEnGaGEmEnt

13

THE soLuTioNBefore you start a reengagement campaign, you must identify your

audience and start to understand when and why they’ve lost interest.

As you begin, you’ll want to follow these basic steps:

THE BoTToM LiNEIf a subscriber reaches your full definition of unengaged, you

should greatly reduce the frequency of your communications or

stop sending to them altogether. This will reduce marketing costs,

increase deliverability, and therefore increase the performance of

your entire program.

Create a definition for an “unengaged subscriber,” and ensure that it aligns with the purchase cycle for your company’s products or services.

step 1: Define your audience

Determine the point when subscribers begin to disengage. Is it after one month, six months, or a year? Examine the history of your currently disengaged subscribers to determine when they began to lose interest, then use this data to segment your lists.

step 2: segment your list

Design a messaging program to communicate with subscribers during times when they’re most likely to start disengaging. Each message’s sole focus should be to bring the subscriber back into the engaged subscriber mix—so ensure that you’re providing value.

step 3: Design for Engagement

Implement a program that automatically triggers reengagement messages to subscribers who reach specific un-engagement thresholds.

step 4: send at the right time

Test different types of reengagement messages. Try an opt-out campaign or an opt-down campaign to identify which subscribers would simply like to hear from you less, as opposed to not at all.

step 5: test, test, test!

rEaDy to optimizE

your proGram?



MArkETEr’s CHALLENGE: rEENGAGEMENT

14


CHALLENGE:Buyagift sells gift experiences such as extreme driving packages, hot air balloon rides and spa

services, to online consumers in the UK, and three sister sites across Europe. Like many online

retailers, they found success using email to build their subscriber base and deliver regular mass-

communications, but in recent years struggled to create cross-channel marketing campaigns that

leveraged their customer data and drove engagement beyond email.

They knew they had a unique opportunity to break into social due of the experiential nature of their

products. Buyagift consumers have exciting and passionate stories to share about their experiences,

and social media has proven to be their channel of choice. Buyagift had an opportunity to do much

more than simply place a Facebook or Twitter link in the header of their emails, prompting their

adoption of ExactTarget’s integration with Bazaarvoice.

soLuTioN: Today, Buyagift uses ExactTarget and Bazaarvoice to request consumer product reviews via email.

Once a review is submitted, it’s then disseminated across all of Buyagift’s social communication

channels, including Facebook, Twitter, and Tumblr (Buyagift’s blog platform). Buyagift then uses

review information stored in Bazaarvoice to send a regular newsletter via ExactTarget, which

features a “Top Rated Products” section.

By integrating email with social, Buyagift is able to encourage consumers to interact across

multiple channels to build a brand experience that’s engaging and consumer-driven. Buyagift

sets their brand apart by creating a truly authentic cross-channel presence with content that’s

constantly being updated by their biggest brand advocates.

rEsuLTs: While many marketers still question the impact social can have on overall campaign success, Buyagift

has seen phenomenal results:

• 150% higher conversion rate for consumers who interact with Buyagift consumer-

generated content

• 33% higher conversion rate for consumers who come to Buyagift.com directly from

social channels

• 10%higheraverageordersizeforcustomersexposedtosocial

Since experiencing success with their cross-channel strategy, Buyagift has continued to focus on

implementing campaigns that further integrate email consumers with social. As part of this strategy, they’ll

be adopting ExactTarget SocialPages™ to capture customer and prospect data in Facebook, to grow

their email campaigns. “We want to optimize SocialPages so that we can turn social followers into email

followers and vice versa,” says Max Sydenham, Digital Content Manager at Buyagift. The company is also

currently working to utilize their product review data to drive content for a cart abandonment program,

utilizing ExactTarget’s Automation Studio functionality.

Thesestrategies,poweredbyExactTarget’sInteractiveMarketingHub® technologies, allow Buyagift to

drive cross-channel engagement and boost revenue.

CliEnt suCCEss: buyaGiFt.Com“Authentic, consumer-driven content has a better effect on customers because it is written in a voice they’re familiar with.”max sydEnhamdigiTal ConTEnT managEr, buyagifT

15

Carhartt experiences a 3x higher click-through rate with targeted messages than general promotions.

CHALLENGE:Withfoursewingmachinesandfiveemployees,HamiltonCarharttfoundedhisnamesakecompany

in 1889. Although much has changed since then, the company’s dedication to creating exceptional

work wear apparel has remained the same. Carhartt’s eCommerce department, established in

2005, had a similar opportunity to grow its side of the business from the ground up.

The team quickly established that it needed to expand and streamline its email marketing. Its

subscriber list was in need of growth, and the process for updating each email with tracking code

(whichincluded20or30linksintheheaderandfooter)wastimeconsuming.Thecompanyalso

wanted a better way to gather data from online shoppers to further target its marketing campaigns.

soLuTioN:Since partnering with ExactTarget in 2007, Carhartt has seen its email subscriber list grow to 15x

its starting size. In 2011, the team turned to the ExactTarget + Adobe SiteCatalyst Integration to

further improve eCommerce performance.

This combined solution enables the company to collect valuable customer data, such as purchase

history, browse history, and cart abandonment. With this data, Carhartt gains a single view of each

customer and can easily send personalized and triggered emails—which are automatically tagged

with tracking codes for easy reporting.

“The joint solution of ExactTarget + Adobe SiteCatalyst gives me the data I need to very quickly

make decisions and target my consumer base,” says Anna Cole, eCommerce Business Manager

at Carhartt. “Without browse and purchase data, we wouldn’t be able to segment our campaigns

to the specific interests of our customers.”

rEsuLTs:With this integration, Carhartt has seen tremendous results, including:

• 6xhigherclick-throughrateforabandonedcartcampaigns

• 3xhigherclick-throughratefortargetedemailsvs.generalpromotionalemails

“Our emails wouldn’t be this successful without the ExactTarget + Adobe Integration,” says Cole.

“We’ve seen tremendous click-through rates, and the number of campaigns we’ve been able to

execute has increased substantially.”

Carhartt plans to push its campaigns forward by testing different offers in remarketing campaigns,

and continuing to collect demographic data to send customers the most relevant offers.

rEaDy to optimizE

your proGram?



CliEnt suCCEss: CarHartt“The joint solution of ExactTarget and Adobe SiteCatalyst gives me the data I need to very quickly make decisions and target my consumer base.”anna ColE ECommErCE businEss managEr, CarharTT

CLiENT suCCEss sToriEs

THE POWER OFONE SOLUTIONTheExactTarget InteractiveMarketingHub® provides a single view of your customers that can help transform your interactive marketing campaigns and online conversations into real-time, targeted, cross-channel marketing. The Hubgivesyou:

uNiTY. Integrate data from disparate sources—from CRM and social media networks to point-of-sale information and web analytics to gain a single, unified view of each consumer.

CoNTroL. With access to real-time tracking and first-class, graphical reporting,theHubgivesyouimmediatevisibilityandultimatecontroloverallof your marketing campaigns.

spEEd. Ensure your communications are as relevant as they are timely. Automate advanced, sequenced programs and deliver personalized cross-channel messages from a single, intuitive console.

rEaDy to GEt

startED?Call us at (866) 558-9834 or visit

www.ExactTarget.com/hub to learn more about

the ExactTarget interactive marketing hub.

http://www.exacttarget.com/hub

retail marketing touchpoints optimised

Documents