retail profiles shopping videos © 2007 digital media communications drb™ is a trademark for...

Retail ProfilesRetail ProfilesShopping VideosShopping Videos

© 2007 Digital Media CommunicationsDRB™ is a trademark for Digital Media Communications

What are Online Videos?What are Online Videos?Superior way for the advertiser to generate business for their business using the power of sight, sound and motion Superior way for the advertiser to generate business for their business using the power of sight, sound and motion

online online

Professionally produced :30 - :45 commercial for your business that uses your print ad or insert as the base for script Professionally produced :30 - :45 commercial for your business that uses your print ad or insert as the base for script and visualsand visuals

Premium placement. Your business is featured above the fold on the home page plus other heavily trafficked pages Premium placement. Your business is featured above the fold on the home page plus other heavily trafficked pages throughout Los Angeles News Group sites.throughout Los Angeles News Group sites.

Increased click-thru rates resulting in more leadsIncreased click-thru rates resulting in more leads


Why use online videos?Why use online videos?

Dramatically improved click through ratesDramatically improved click through rates

Captures the attention of consumers and positively influences their desire to respond to your ad Captures the attention of consumers and positively influences their desire to respond to your ad

Reaches the consumer or enthusiast not just in Retail online but in Sports or News sections tooReaches the consumer or enthusiast not just in Retail online but in Sports or News sections too

Videos link directly to your siteVideos link directly to your site


Consumers are increasingly watching Consumers are increasingly watching video online – video online –

27% watch online videos at least weekly27% watch online videos at least weekly

Source:Online Publishers’ Association, “Drivers and Barriers to Online Video Viewing”; ComScore Press Release

Frequency of Online Video Viewership% of total respondents • Number of consumers viewing

video online grew 18% in 6 months from Oct. 2005 to Mar. 2006.

• On average, each consumer watched 100 minutes per month vs. 85 in October.

ComScore MediaMetrix

5

27

51

74

89

Daily

At least weekly

At least monthly

Have ever watchedAre aware exists

Online Video Ads help Newspapers – BROADEN. DIFFERENTIATE & INCREASE the IMPACT of their Web Product


Online postings with video have a Online postings with video have a higher percentage of click-throughhigher percentage of click-through

Source:DMC 2006 Omniture Tracking Statistics

• DMC’s Omniture tracking statistics illustrate that web users who watch recruitment videos, click-through to the Online Posting over 38% of the time. Some markets have click-through rates as high as 50%. Since an EOI (Expression of Interest) is critical to any web campaign, these statistics show substantial EOIs from a video view.

Click-through rate without Video

38%

50%

Click-through rates with Video

.05%


ONLINE VIDEO WITH AUDIO is 2.5x more effective than image ads, at every step toward purchase

Source: Dynamic Logic printed in DoubleClick Sept. 2005 report “Evolution of Rich Media Advertising”

3.3

7.5

4.7

1.9 1.6

9.6

20.0

12.9

4.84.0

•Image ads (e.g., GIF/JPG banner ad)

•Aided brand awareness

•Effect of image ads vs. video (w/ audio) ads

•Difference between test and control group

•Video with audio ads

•Ad aware-ness

•Message association

•Brand favorability

•Purchase intent

Online Video Ads help Newspapers – BROADEN, DIFFERENTIATE & INCREASE the IMPACT of their Web Product

Online Videos with Audio are more Online Videos with Audio are more effective than Image Adseffective than Image Ads


What are your Retail Video What are your Retail Video Products?Products?

A LEVEL 1 RETAIL LISTINGA LEVEL 1 RETAIL LISTING is a :30 video is a :30 video that consists of up to 5 photos, or library that consists of up to 5 photos, or library footage from a retail business. This is footage from a retail business. This is designed to feature / move product.designed to feature / move product.


A LEVEL 2 RETAIL PROFILEA LEVEL 2 RETAIL PROFILE is a :30 - :45 is a :30 - :45 custom built video about the features & custom built video about the features & benefits of the business. This is designed to benefits of the business. This is designed to brand the company, as well as feature brand the company, as well as feature specific product, inventory, or specials.specific product, inventory, or specials.

Where can Retail Videos Where can Retail Videos be seen?be seen?

Accessed by Dynamically Rotating Banner Ads (DRB™)Accessed by Dynamically Rotating Banner Ads (DRB™)

Tower ad features a scrolling list of Retail Videos on:Tower ad features a scrolling list of Retail Videos on:Daily News- Daily News- http://www.dailynews.com Press Telegram of Long Beach – Press Telegram of Long Beach – http://www.presstelegram.com Inland Valley Daily Bulletin – Inland Valley Daily Bulletin – http://www.dailybulletin.com San Bernardino Sun – San Bernardino Sun – http://www.sbsun.com Redlands Daily Facts – Redlands Daily Facts – http://www.redlandsdailyfacts.com San Gabriel Valley Tribune – http://www.sgvtribune.com San Gabriel Valley Tribune – http://www.sgvtribune.com Pasadena Star News – http://www.pasadenastarnews.com Pasadena Star News – http://www.pasadenastarnews.com Whittier Daily News – http://www.whittierdailynews.comWhittier Daily News – http://www.whittierdailynews.com

Banner Ad Targets ConsumersBanner Ad Targets Consumers

- Placed in Super High Traffic Locations- Placed in Super High Traffic Locations

- Home Page, Local News, Sports and Business landing page- Home Page, Local News, Sports and Business landing page


http://www.dailynews.com/

http://www.presstelegram.com/

http://www.dailybulletin.com/

http://www.sbsun.com/

http://www.redlandsdailyfacts.com/

DDynamically ynamically RRotating otating BBanners (DRB™)anners (DRB™)

DRB’s™ allow the user to DRB’s™ allow the user to

watch an individual video, watch an individual video,

or take the viewer to an or take the viewer to an

Index that lists All Index that lists All

Retail Profile Retail Profile

Online Videos!Online Videos!



Retail DRBRetail DRB™™ and Buttons on Homepage and Buttons on Homepage


Retail DRBRetail DRB™™ on Marketplace Page on Marketplace Page

LINK to Retail DRB

Interactive skin allows the user Interactive skin allows the user to select the following:to select the following:

Video CategoriesVideo Categories

IndividualIndividualAdvertisersAdvertisers

ScrollingScrolling


Link ToLink ToAdvertiser’s Advertiser’s

WebsiteWebsite

Link ToLink ToAdvertiser’s Advertiser’s

Display Ad or InsertDisplay Ad or Insert Link to Retail Demo Player

Select Select Retail Retail

CategoryCategory

Macy’s Level 2 ProfileMacy’s Level 2 Profile


Kitchens Direct Kitchens Direct Level 1 ProfileLevel 1 Profile


Target Level 2 ProfileTarget Level 2 Profile


World of Leather World of Leather Level 2 ProfileLevel 2 Profile


Preferred Glass & Windows Preferred Glass & Windows Level 1 ProfileLevel 1 Profile


Best Buy Best Buy Level 2 ProfileLevel 2 Profile


Mervyn’s Mervyn’s Level 2 ProfileLevel 2 Profile


Big 5 Sporting Goods Big 5 Sporting Goods Level 2 ProfileLevel 2 Profile


Tracking ReportTracking Report

Real time tracking Real time tracking

# of Videos Viewed# of Videos Viewed

Where viewer came from (DRB™)Where viewer came from (DRB™)

% of time Posting is clicked – % of time Posting is clicked – “Expression of Interest”“Expression of Interest”

Monthly Reporting will also be providedMonthly Reporting will also be provided


Level 1 and Level 2 VideosLevel 1 and Level 2 Videos


Level 1 VideosA Level 1 videos is a :30 videoA Level 1 videos is a :30 video

that consists of up to 5 photos,that consists of up to 5 photos,

or library footage from a retail or library footage from a retail

business. This is designed to business. This is designed to

feature / move product.feature / move product.

Level 1 Videos in Demo:- - Preferred Glass & WindowPreferred Glass & Window

- Kitchens Direct- Kitchens Direct

Level 2 VideosA Level 2 video is a :30 - :45 custom built A Level 2 video is a :30 - :45 custom built

video about the features & benefits of video about the features & benefits of

shopping at that business. This is shopping at that business. This is

designed to brand the company, as well designed to brand the company, as well

as give in-depth information about specific as give in-depth information about specific

featured products, inventory, or specials.featured products, inventory, or specials.

Level 2 Videos in Demo:- - World Of LeatherWorld Of Leather

- Big 5 Sporting Goods- Big 5 Sporting Goods

- Macy’s- Macy’s

- Mervyn’s- Mervyn’s

- Ralph’s- Ralph’s

- Best Buy- Best Buy

- Target- TargetLink to Retail Demo Player

What does a Retail Profile What does a Retail Profile

Video consist of?Video consist of?

- Professionally Produced Video

- Photos of or footage Business

- Length of Video: :30-:45

- Each video is created just from the advertiser’s print ad, or insert

EACH VIDEO CONTAINS

• Business or industry related film footage and/or photos

• Company logo

• Professional scriptwriting (from print ad -- company, tagline, $$, contact info., where to go for more info.)

• On screen contact information (information taken from print ad)

• Announcer & Music

EACH VIDEO CONTAINS

• Business or industry related film footage and/or photos

• Company logo

• Professional scriptwriting (from print ad -- company, tagline, $$, contact info., where to go for more info.)

• On screen contact information (information taken from print ad)

• Announcer & Music


How is a Retail Profile How is a Retail Profile

Video created?Video created?

A combination of three sourcesA combination of three sources

can be used for creating can be used for creating

Profile Videos:Profile Videos:

- Advertiser’s Display Ad, or Insert (must

be an electronic PDF in color)

- Advertiser’s website

- Electronic intake form


Electronic Intake FormElectronic Intake Form

Completed by CoordinatorCompleted by Coordinator


Link to Retail Intake Form

Level 1 Retail Video

$299

Online for 30 days

Includes 5 (five) photos, voice over,

and production..

Retail Profiles PricingRetail Profiles Pricing


Level 2 Retail Video

$750

Online for 30 days

Custom Video includinggraphics, animation, logo,

footage, photos, music, voice over,

and production..

Level 2 Retail Video(Nationals & Majors)

$2,500

Online for 30 days

Custom Video includinggraphics, animation, logo,

footage, photos, music, voice over,

and production..

Reach Explodes with Reach Explodes with Online VideoOnline Video


Benefits for AdvertiserBenefits for AdvertiserHigh Impact Marketing Message 24/7

Availability online 24/7 is convenient for any type of work schedule.

Reach Different Segment of Users

Many people prefer to receive their information in the entertaining format of sight & sound…. especially younger audiences.

Undivided and Focused Attention

Web Videos engage the user. DMC stats show 95% of entire video ad being watched.

Speak Directly to the Users

Web Videos allow the advertiser to speak directly to the user. They captivate the viewer and prompt a direct response via a link to the advertiser’s website.


Benefits Cont.Benefits Cont.Breakthrough Advertising Clutter

The power of the audio & video combination makes your ad stand out. Web Videos are uniquely different from all other static ads.

Level Playing Field

Web Videos allow smaller “liner” advertisers to have the same quality ad as the big ones (Microsoft vs. minisoft).

Exclusively on Our Websites

In your market, LANG websites are the only locally based website that has Retail Videos.

Simple

To take advantage of a web video, all an advertiser has to do is place a print ad. Same deadline as print.

Cost-Effective

Biggest bang for your buck.© 2007 Digital Media CommunicationsDRB™ is a trademark for Digital Media Communications

Can an Advertiser Only Buy an online video?No, a print and online ad is required.

FREQUENTLY ASKED QUESTIONS

Does my client own their online video?No. online videos are for the client’s use on your website. Technically, the client does not own it.

Can I change the ad in the middle of the month?The video is loaded at the beginning of your run. You will need to buy a new Ad if the content is different.

Can I get a proof?Sales Reps will receive a URL link to their video proof, 72 hours after order submission. The Advertiser may make (1) one change to their video. If DMC does not receive

change information, or approval after 48 hours, then the video will be posted live. Additional changes will incur a $75 change fee. One of the purposes of the Profile Intake Form is to allow the advertiser to inform DMC what creative direction they want DMC to use in creating their video. This process helps insure that advertiser will make minimal to no changes to their video. If a change to a video logically requires a change to another element of the video, DMC will not charge the $75 change fee. For instance, a change can affect the following video elements: Onscreen Text. Video/Photo, Voice Over, Music. If a change has another ad element associated with it, it is considered a single change.


Any Questions?Any Questions?


retail profiles shopping videos © 2007 digital media communications drb™ is a trademark for...

Documents

retail business

retail video products

retail profilesshopping

videos link

recruitment videos

retail listing

custom built video

online publishers association