rfid technology what is it? (and why should you care?)

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RFID Technology What is it? (And why should you care?)

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Page 1: RFID Technology What is it? (And why should you care?)

RFID Technology

What is it?

(And why should you care?)

Page 2: RFID Technology What is it? (And why should you care?)

RFID – What is it?

Radio Frequency Identification

Three parts to an RFID implementation:• Tag (chip and antenna)

• Reader

• Database & software

Tag holds unique data – a serial number and/or other unique attributes of the item

Page 3: RFID Technology What is it? (And why should you care?)

RFID Uses

Retail & Distribution Contactless Payment Keyless Entry Livestock Tagging Pharmaceuticals Logistics Assets

(containers, trailers) Pet Identification

Page 4: RFID Technology What is it? (And why should you care?)

Bar Codes on Steroids

“RADIO FREQUENCY identification (RFID) tags are like bar codes on steroids; they're to traditional SKUs what Robocop was to your ordinary cop on the beat.”

- CIO Magazine

Page 5: RFID Technology What is it? (And why should you care?)

Bar codes

Bar codes are scanned by hand-held terminals or fixed scanners mounted at conveyors, in portals or in 270 deg./360 deg. tunnel configurations. Bar code scanners are used for scanning RFID tags in all business areas.

When bar codes are scanned by hand-held terminals, data from the bar codes is processed by hand-held terminal applications.

Page 6: RFID Technology What is it? (And why should you care?)

RFID BenefitsMore information

• Individual item data & tracking

Fast • No contact

• No line of sight

• Miliseconds

• Simultaneous read of multiple items

Page 7: RFID Technology What is it? (And why should you care?)

RFID Tag Attributes

Active RFID Passive RFID

Tag Power Source

Internal to tag Energy transferred using RF from reader

Tag Battery Yes No

Required signal strength

Very Low Very High

Range Up to 100m Up to 3-5m, usually less

Multi-tag reading 1000’s of tags recognized – up to 100mph

Few hundred within 3m of reader

Data Storage Up to 128 Kb or read/ write & search

128 bytes of read/write

Page 8: RFID Technology What is it? (And why should you care?)

Tag types

Passive tags use the reader field as a source of energy for the chip and for communication from and to the RFID reader. The available power from the reader field is reduced rapidly with distance, resulting in a limited communication distance of. Typical reading distances are: 0-10 cm for (125 KHz), 0-80 cm for (13,56 MHz), 0-5m for (860 Mhz – 930 Mhz).

Semi-Active (battery assisted backscatter) tags have built-in batteries and do not require energy from the reader field to power the chip. This allows them to function with much lower signal power levels, resulting in greater distances of up to 100 meters.

Active tags are battery powered devices that have an active transmitter onboard. Unlike passive tags, active tags generate RF energy and apply it to the antenna. This autonomy from the reader means that they can communicate at distances of over several kilometers.

Page 9: RFID Technology What is it? (And why should you care?)

Frequencies used RFID tags covers frequencies ranging from 125kHz, 13,56

MHz, 433 MHz, 868-923 MHz and 2,45 GHz. The frequency of the tag is selected according to customer requirements.

As a Lyngsoe Systems guideline, RFID tags with a low frequency (125kHz and 13,56 MHz) are used in enviroments with metal surroundings, where assets are moving at low speed and a low number of tags are scanned at the same time.

RFID tags with a high frequency (433 MHz, 868-923 MHz and 2,45 GHz) are used, where assets are moving at high speed and a high number of tags are scanned at the same time.

Page 10: RFID Technology What is it? (And why should you care?)

Passive RFID TagsEXAMPLE: “Traditional”

tags used in retail security applications

Tag contains antenna and a small data chip

Tag is powered by the electromagnetic field generated in doorways, reflecting back a weak signal containing data

Page 11: RFID Technology What is it? (And why should you care?)

Active Tags

EXAMPLE: military; transportation assets

Battery Powered tags• Greater range – 100m

• More information – Kbytes

• Can integrate sensors

• Temperature, GPS

More expensive Shorter life span

Page 12: RFID Technology What is it? (And why should you care?)

RFID readers The RFID readers often replace manual scanning with

handheld terminals, paper based work processes or manual data entry. The RFID readers are most suited for applications with controlled, automated work processes. The results is significant savings in manpower, increased scanning speed and increased productivity.

RFID readers are used for automatic data capture and processing of RFID tags mounted on a large range of products and assets. RFID readers covering frequency range from 125kHz, 13,56 MHz, 433 MHz, 868-923 MHz and 2,45 GHz

Page 13: RFID Technology What is it? (And why should you care?)

Status Today

Issue #1: RFID Mandate Madness But will suppliers make the right choices?

Page 14: RFID Technology What is it? (And why should you care?)

Status TodayIssue #2: Lack of worldwide tag, reader,

data standards

• Companies may later have to scrap choices• EPCglobal (www.epcglobalinc.org) trying to solve

• China a wild card

Page 15: RFID Technology What is it? (And why should you care?)

Status Today

Issue #3: Tag costs too high Goal is 5¢ tag; can’t afford

$2 tag on 99¢ item Biggest limit on widespread

business use

Page 16: RFID Technology What is it? (And why should you care?)

Status Today

Issue #4: Lack of Software What to do with all that data?

• Problem: “Petabytes”

• Answer: “Middleware”

Page 17: RFID Technology What is it? (And why should you care?)

Status TodayIssue #5: Privacy concerns

• Item level tagging • Tagging the Euro:

http://www.eetimes.com/story/OEG20011219S0016 • Jackson:

http://www.prisonplanet.com/022904rfidtagsexplode.html

• http://www.rfid-weblog.com/archives/money_to_burn_debunking_another_rfid_myth.html

• Tagging people

“Mark of the Beast”

Urban legend

“Andrew Jackson’s Exploding Eyeball”

Urban legend

Page 18: RFID Technology What is it? (And why should you care?)

The Future

"Imagine an Internet of things, where everyday objects, rooms, and machines are connected to one another and to the larger digital world.”

- Business 2.0

Page 19: RFID Technology What is it? (And why should you care?)

Has your IT department tested and deployed RFID (Radio Frequency Identification) technology?

Data: InformationWeek survey of InformationWeek 500 executives

Page 20: RFID Technology What is it? (And why should you care?)

EPC (Electronic Product Code) The creation of the EPC (electronic product code) coupled with lower tag costs, and the

mandated adoption of RFID by Wal-Mart and Tesco for all their suppliers by 2005-6 has been the key accelerator driving RFID adoption.

Furthermore, the European Parliament has announced legislation, which obliges all goods to be traceable throughout the supply chain by 2005.

The use of RFID combined with the EPC promises to provide data about products never available before. Many items produced will eventually have their own unique ID numbers. All parts of the supply chain including manufactures, distributors and retailers will be able to have instant access to information about an individual product.

RFID is not expected to replace barcodes simply because tags are still too expensive even though their prices have fallen to around 20 cents in volume versus 0.2 cents for a bar code label.

Adoption is therefore likely to happen first at the Palette and Crate level, then as technology advances and costs reduce further, we can expect to see tags on more and more high value items.

The wide adoption of RFID across the supply chain will bring significant benefits leading to reduced operational costs and hence increased profits.

Page 21: RFID Technology What is it? (And why should you care?)

RFID in Norway (these reports are in Norwegian)

GS1 in Norway (http://www.gs1.no/cgi-bin/ean/imaker?id=10033 – Provides Global Trade Item Numbers on products.) and EPCglobal Inc owned by GS1 is internationally responsible for standardising RFID under the name Electronic Product Code, EPC, in the same way that GS1 does it for barcodes. (See http://www.gs1.no/cgi-bin/ean/imaker?id=34672&tvingmal=1231 ).

Research money is given to RFID. • Smart vareflyt - hvor norsk dagligvarebransje ønsker å skaffe seg en bedre

kontroll av matvarer som skal ut til konsumenten. Målet er å utvikle intelligent emballasje gjennom å ta i bruk RFID. Ved å feste en liten radiobrikke til matvaren skal det bli mulig å kontrollere veien fra råvare til ferdig produkt inklusive transport og lagring i butikk. Ømfintlige matvarer kan utstyres med temperatur- og tidssensor slik at mottaker kan sjekke om varene har ligget varmt eller er blitt skadet. Prosjektet ledes av Nordplasta AS, men hele verdikjeden er representert i prosjektet; både produsentbedrifter, logistikkbedrifter, grossister og detaljister, i tillegg til kunnskapsleverandørene SINTEF, Østfoldforskning og RFID Innovasjonssenter AS. (See http://www.forskningsradet.no/servlet/Satellite?c=GenerellArtikkel&cid=1166550801733&p=1119339919270&pagename=innovasjonsarena%2FGenerellArtikkel%2FVis_i_dette_menypunkt&site=innovasjonsarena )

Page 22: RFID Technology What is it? (And why should you care?)

Developments in Adoption “A recent article in Financial Times on Wal-mart's RFID policy in 2007

said that the giant retailer doesn't want to step back from its original objectives. Wal-Mart has said it will maintain the "aggressive" RFID plan in spite of what analysts are calling continued skepticism among suppliers and retailers about the system.

According to a recent article retailer now expects to have five distribution centers and 1,000 of its US stores - about one in four - equipped with RFID readers by April. It wants more than 600 suppliers to be using the tags this year - 300 more than last year.

Consistent plans of Wal-mart, Tesco and Metro Group, in a situation that the general populace has taken a "Wait and See" position, brings this question to the mind that whether we'll see a huge change in RFID adoption level or not...” (www.rfid-weblog.com , Feb 25, 2007)

Page 23: RFID Technology What is it? (And why should you care?)

RFID adoptions In 2006 alone over one billion RFID tags were sold worldwide and by 2016 it

might be over 500 times this number. The European market is estimated to grow from €500 million in 2006 to €7 billion by 2016. http://www.in-pharmatechnologist.com/news/ng.asp?n=75059-impinj-european-commission-rfid

EU will write rules about the use of RFID and privacy: 2006-2008 http://www.theglobeandmail.com/servlet/story/RTGAM.20070321.gtprivacy0321/BNStory/Technology/home

§ Create in 2007 an RFID Stakeholder Group to provide advice and assistance to the Commission in developing a European policy position concerning RFID applications. This will be carried out in association with, among others, the Article 29 Data Protection Working Party;

§ By mid 2007, propose amendments to the e-Privacy Directive to take account of RFID applications, as part of the EU Telecom Rules' review;

§ Publish, by the end of 2007, a Recommendation on how to handle data security and privacy of smart radio tags to Member States and stakeholders. Both the Data Protection Directive and the ePrivacy Directive set rules for processing personal data which must be respected irrespective of the underlying technologies, and the Recommendation would further clarify their application to RFID;

§ In association with the Stakeholder Group, analyse the economic and social effects of smart radio tags and other technologies, particularly focusing on privacy, trust and governance, leading to an assessment of policy options and need for further legislative steps, by the end of 2008.

Page 24: RFID Technology What is it? (And why should you care?)

Examples of use www.lyngsoesystems.com Reference: Lyngsoe Systems - Supply Chain

Solutions - provides the following solutions:

Food & Product Traceability Warehouse Management Asset Management Management Information Vehicle Management

Page 25: RFID Technology What is it? (And why should you care?)

RFID Technology – on youtube

http://www.youtube.com/watch?v=llnUJkH0Mlc (IBM) http://www.youtube.com/watch?v=-ZYY85IyDNM

(IBM – super market) http://www.youtube.com/watch?v=4Zj7txoDxbE

(Metro Group)

Page 26: RFID Technology What is it? (And why should you care?)

For More Information

RFID Journal rfidjournal.com

InformationWeek informationweek.com

RFID Weblog rfid-weblog.com