rg numbers for podcast part 1 recruitment x
DESCRIPTION
How are regular givers recruited? This shows topline sources for thirty odd charities in New Zealand and Australia.TRANSCRIPT
Pareto Fundraising Benchmarking
Extracts from Industry Trends Report: 2010Part I – regular giving acquisition
© Pareto Fundraising April 2010
3
Gross income by year
© Pareto Fundraising April 2010
$0
$50
$100
$150
$200
$250
2001 2002 2003 2004 2005 2006 2007 2008 2009
Mill
ions
Bequest Cash Regular GiftGross Income by Year - Individuals (All)
Bequest still dominates but its growth has slowed down in last few years.
Overall income has continued to increase despite GFC.
New recruits by year
4 © Pareto Fundraising April 2010
0
50,000
100,000
150,000
200,000
250,000
300,000
2001 2002 2003 2004 2005 2006 2007 2008 2009
Cash Regular GiftNew Recruits by Year (All)
This chart is heavily influenced by large recruitment numbers for a single charity. The underlying recruitment numbers are relatively steady.
5
Individual RG income by channel of solicitation
Base: All giving © Pareto Fundraising April 2010
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
2001 2002 2003 2004 2005 2006 2007 2008 2009
Thou
sand
s
Direct Mail Face to Face Media Online Other PhoneIndividual RG Income by Channel
F2F continues to dominate RG recruitment.
6
New RG recruits by year
© Pareto Fundraising April 2010
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
2001 2002 2003 2004 2005 2006 2007 2008 2009New RG Recruits by Year (All)
7
New RG recruits by year and channel
© Pareto Fundraising April 2010
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
2001 2002 2003 2004 2005 2006 2007 2008 2009
Direct Mail Face to Face Online Other PhoneRG Recruits by Channel (All)
F2F continues to dominate RG recruitment.
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© Pareto Fundraising April 2010