rg numbers for podcast part 2 value
DESCRIPTION
Once recruited, what is the value of a regular giver? Let's look at thirty odd charities' data in New Zealand and Australia.TRANSCRIPT
Pareto Fundraising Benchmarking
Extracts from Industry Trends Report: 2010Part II - Value
© Pareto Fundraising April 2010
3
Individual RG income by channel of solicitation
Base: All giving © Pareto Fundraising April 2010
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
2001 2002 2003 2004 2005 2006 2007 2008 2009
Thou
sand
s
Direct Mail Face to Face Media Online Other PhoneIndividual RG Income by Channel
F2F continues to dominate RG recruitment.
4
Average Non F2F RG gift by year
© Pareto Fundraising April 2010
$25.42
$25.08
$24.27
$23.97
$23.31
$22.39
$20.78
$20.88
$21.15
$0 $5 $10 $15 $20 $25 $30
2009
2008
2007
2006
2005
2004
2003
2002
2001
Average RG Gift by Year (All)
Average RG gift maintained steady growth in contrast to average cash gift decline.
=$31.78NZD
5
Average F2F RG gift by year
© Pareto Fundraising April 2010
$26.97
$26.38
$25.12
$24.18
$22.62
$20.92
$18.11
$14.30
$14.50
$0 $5 $10 $15 $20 $25 $30
2009
2008
2007
2006
2005
2004
2003
2002
2001
Average F2F RG Gift by Year (All)
=$33.71NZD
6
New RG recruits by year and channel
© Pareto Fundraising April 2010
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
2001 2002 2003 2004 2005 2006 2007 2008 2009
Direct Mail Face to Face Online Other PhoneRG Recruits by Channel (All)
F2F continues to dominate RG recruitment.
7
Value to date – F2F RG recruits
© Pareto Fundraising April 2010
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
$0
$50
$100
$150
$200
$250
$300
2004 2005 2006 2007 2008
Year of recruitment
Year1 Inc perDonor Year2 Inc perDonorYear3 Inc perDonor Year4 Inc perDonor
Value to Date - F2F Recruits (All)
8
RG attrition by year – F2F recruits
© Pareto Fundraising April 2010
0
10,000
20,000
30,000
40,000
50,000
60,000
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
2004 2005 2006 2007 2008
Year1 Attrition Year2 Attrition Year3 Attrition
Year4 Attrition Year5 Attrition Recruits RG Attrition - F2F Recruits (All)
9
RG attrition by year – non F2F recruits
© Pareto Fundraising April 2010
0
5,000
10,000
15,000
20,000
25,000
30,000
0%
5%
10%
15%
20%
25%
2004 2005 2006 2007 2008
Year1 Attrition Year2 Attrition Year3 Attrition
Year4 Attrition Year5 Attrition Recruits RG Attrition by Year - Non F2F Recruits (All)
10
RG upgrades by year of recruitment
© Pareto Fundraising April 2010
0%
10%
20%
30%
40%
50%
60%
2004 2005 2006 2007 2008 2009
Direct Mail Face to FaceRG Upgrades by Year of Recruitment (All)
Face to face has higher upgrade rates (remember this is active donors). This could be a function of phone number availability
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© Pareto Fundraising April 2010