R.I. PR Grant Application2009 /2010

Submitted by Governor Leslie Salehuddin

R.I. District 3300

To establish top of mind awareness of Rotary to the general public

To tell the Rotary story via it’s various programmes

C o m m u n i c a t i o n C o m m u n i c a t i o n O b j e c t i v eO b j e c t i v e

Usage of media channels with district wide coverage

Engage media owners who provide “in kind” assistance to maximize exposure

Utilize Humanity in Motion materials

Call for action in all materials

Usage of media channels with district wide coverage

Engage media owners who provide “in kind” assistance to maximize exposure

Utilize Humanity in Motion materials

Call for action in all materials

C a m p a i g n C a m p a i g n S t r a t e g S t r a t e g yy

Total Reach

Approximately 18.5 million viewers

Campaign Value

RM 412,150 (USD 117,757)

Actual Cost

RM 61,000 (USD 17,400)

Campaign Period

January to March 2010 (Launch Date 9th January 2010)

OverviewOverview

Media Outdoor

Media Value RM 28,600

Reach 4.8 million

Insertions 3 Billboards

Radio“BFM 89.9”

RM 43,200

500,000

480 spots(30sec)

‘Heroes’ & ‘ You Can’

Media

Media Value

Reach

Insertions

Humanity in Motion PSA

Internet TV“ADOI”

RM 20,000

unaudited

Daily

Media

Media Value

Reach

Insertions

‘Missing’

Humanity in Motion PSA

Website Ads“Image”

RM 20,000

60,000

Daily

Media

Media Value

Reach

Insertions

‘Missing’

Humanity in Motion PSA

Transit TV“Transnet”

RM 90,000

12 million

1512 spots (30 sec)

Media

Media Value

Reach

Insertions

‘Missing’

Humanity in Motion PSA

Ambient “Media on the Move”

RM 20,000

500,000

Launch Day

Media

Media Value

Reach

Insertions

Magazine “0ff The Edge”

RM 4,250

25,000

1 per month(3 months)

Media

Media Value

Reach

Insertions

Media Weekly Tabloid “The Edge”

Media Value RM 40,500

Reach 25,000

Insertions 2 per month(3 months)

Media Magazine “Image”

Media Value RM 24,600

Reach 60,000

Insertions 2 per month(3 months)

Media Bus Stop “Panels”

Media Value RM 60,000

Reach 500,000

Insertions 4 panels(3 months)

Governor Leslie SalehuddinR.I District 3300