Rich Pictures for Information Sharing Systems: Baseline

M271&F271 Course Participants

UCI Graduate School of Management

Fall 2001Version of: 16 October 2001

AIMSTER RICH PICTURE

ADVERTISERS

LOSS OF $$

LAWSUITS?COPYRIGHT INFRINGEMENT?

ARE REVENUES COVERING COSTS?

OTHER FILE EXCHANGE SERVICES

COMPETITION FOR AD $$

AIMSTER

PRODUCT EXPOSURE

$$

MEDIA

CUSTOMER

MORE CONTENT/ADVERTISING AUDIENCE

EMPLOYEES

RIAA

RECORDING ARTISTS

AIMSTER: a user friendly portal for information and file sharing

AIMESTER USERS

AIMSTER SUPPORT STAFF

ADVERTIZERS

AIMSTER LEGAL STAFF

Data and file exchange

Track user data

Do Forum or Chat/IRC

Centralize IS support and content mgmt.

Communicate by trading files, & posting messages

Communicate & support users and advertizers

Communicate, , inform, & entice

Manage AIMSTER content

Track US government policy

h

Provide high-quality

advertising

Help users, advertizers & AIMSTER work with in the law

Provide medium for Information exchange

Create/edit & upload content

Edit/upload contentDownload

content

Upload msgs or “exchange files” content

Download content or “exchange files”

THE INTERNET: AIMSTER

USANASA

PRODUCTACQUISITION

TEAM

ORBITERPROGRAM/

TEAMMANAGEMENT

RSS ORBITERUPGRADES

RSSFUNCTIONAL

GROUPS

SSMs/PRTs

SUPPLIERS

PAcTWORKTOOL

Worktool Scope: Concurrent Access Database Application Potential Study Documentation Study Definition Study Project Plans and

Prioritization Study Technical Data Trades & Conclusions Meetings & Schedules Summaries

View

Approve

ENGINEERING MANAGEMENT

View

ViewINDIVIDUAL ENGINEERS

UNITED SPACE

ALLIANCE

Is my work backed up?

WORKTOOL

DESIGNERS

View

Edit

View

Edit

Approve

View

Edit

Approve

View

Approve

CONSULTANT

View

Edit

Upgrade

Am I getting the best price?

Is our organization being heard?

Is the space shuttle robust?

Are our engineers productive and efficient?

Is this tool usable?

Is the system safe from hackers?

System Name: Boeing/NASA PAcT Worktool

Design Profesionals

Real Estate Developer

Lender / Banker

Project Manager

Super-intendent

Sub-contractor

Initiate Request for Information

Question

Document and logging of

project info.

Respond

Question

Respond

Knowledge indexing over

multiple projects

BuzzsawBuzzsaw©© Project Project Management and Management and CollaborationCollaboration

Document and protect

investment

Document and Ensure

budget/schedule

Document and ensure design

integrity

Collaborate

Collaborate

Collab

orate

FreeNet – A Decentralized Anonymous Publication Distribution

Network

FreeNet Decentralize anonymous

free posting of publications

Message B

oard Mes

sage

Boa

rd

Publication System

Publication System

SourceForge Project Host

Readers Publishers

All Users

Volunteer Developers

Storage Donors

Project Coordinator

Give & Take Advice From The Message Board

Give & Take Advice From The Message Board

Give & Take Advice From The Message Board

Monitoring & Screening the code that is uploaded & overall functioning in Freenet.

Give & Take Advice From The Message Board

Download code from SourceForge & upload newly developed code.

Installs software to upload publications to read.

Server operator downloads software & specifies maximum storage space available.

Installs software to download publications to read.

How do I find desired documents quickly &

efficiently?

Will my publications be censored? Can I update my

publications? How will people find my publications?

Will people be able to access private

information on my system?

How do I access the code? What tools can I use to help develop?

How can I improve the

security & user friendliness?

Will I remain anonymous? Is the system easy

to use?

Systems Analysis and Design - Fall 2001

Don T. Kinomoto, FEMBA 9

Gnutella Community

Open Source Gnutella Client Application Developers

OSDN (e.g., SourceForge.net)Users

Gnutella: P2P Global File Sharing Community

Chat &File Sharing

Share Files with community

Revise Code and Upload

Download Code

Manage project files

Project hosting and management, version control, bug and issue

tracking, etc.

Coding improvement

Files desired and shared

Search & Download Files

(e.g

., G

nucl

eus)

Partne r/Su pplie r/Famil y

Us er

Developer

G RO O VE

Centra lized IScontro l for IT M anager

Secure, faster & cost effective on line in teraction

Functiona l Extension

Upload con tent s

Download cont ent s

Int egrat ion wit h ex ist ing

syst em

Flex ib le and integra l Pla tform

Edit and Upload com ponent s

Download com ponent s

Sh are d Vi rtu al S pace

Int eract / Negot iat eShare file / Coordinat e event s

Bet ter real-t im e in t eract ion

Download/Updat e /St o re cont ent s

Updat e/Upload cont ent s

Net work & W eb Serv ice

P rov ide Soft ware/ Applicat ion T ech

Groove: P2P Work Environment

Collaborative Drafting TableEngineering/Design/Manufacturing

Powered by Groove

New ProjectDrawing Data

GrooveClients

Airline TechnicalCustomer Representatives

Drawings &Specifications

TechnicalSales / Marketing

Systems & PropulsionEngineering

Structures & StressEngineering

Electrical/AvionicsEngineering

Producability & Value Engineering

Manufacturing & Procurement

Corporate / Program Mgt.

IT Support

EmailForum

High-TechAnd Efficient

The best and latestPerformance !!

Strong Light and Rigid !!The best airframe ever

Data and InformationEase of use - Latest

High Tech !!

Got to be able to buildIt!!! And affordably !

Utilize New ProcessMinimize Capital andLabor Requirements

24/7 SupportPaperless System

Integrated Data

Maintain the Brand !Must be Best in Class !

$

Fuel EfficientLow MaintenanceDelight Travelers

Working Drawing

Working Drawing

Working DrawingWorking Drawing

Eng. GroupGroove

HOS

Manufacturers Homeowner

Will this new functionality cause more consumers to

want to buy our products.

Will the product work safely (No liability)?Fail-safe mechanisms

Constant backup.Maintain security.

Test products.

Will it be easy to use (no mistakes)?

Is it safe (i.e. power outage)?

Is it secure (people taking control of my

house)?

Sell More Products

Upl

oad

Ope

ratin

g Fi

le

Dow

nloa

d Pr

ogra

mm

ing

Connect to server

(remote and from

home)

Home Operating System (HOS) A web based application that will allow people to access various electronics (video disk recorders), appliances (coffee pot), computers, lighting, etc. from remote areas or at home. HOS provides the operating system and the open source software that will allow manufacturers come in and quickly tailor a program that will allow users to go through HOS to use their product remotely.

Strategic Direction

Technical Direction

Application Development, Assist other Developers, Create Knowledge

Bank

Promote Jabber, Provide Value Add-ons, Collaboration

Real-time Discussion, Learning, Support

Business Model

Promote, Sell, Organize

Development, Support Customers

Fund, Delegate, Promote

Provide IM Services to

Desktop/Palmtop

Provide Extensions to

Jabber Platform

Develop Content &

Open-source Code

Provide Insight & Expertise

Jabber Users

Jabber Community of Developers

Jabber Interest Groups

Jabber.com, Inc.

Jabber Server

Jabber Client

Jabber ClientJabber Client

Building and offering commercial services based on Jabber

Share information, communicate freely

Develop & Enhance Jabber applications

Propose and guide enhancement efforts related to the Jabber protocol

Build solutions for commercial users

Install Jabber Servers

Submit Jabber Enhancement Proposals

Monitor Jabber platform &

infrastructure

Jabber: open-source system and protocol for real-time messaging and presence notification

Send instant messages

Make code changes

Download Client

JabberFoundation

Foster & Assist Jabber Community

Develop & Test

Contribute to open source projects

Timothy LinM271

Jabber.org

Main ContributorsJeremie Miller, etc

Small businessmkt viability

Web Interactive Services

Clients

IMUnified

Security

Standardsand

Compatibility

What’s in it for me?

Strategic

Direction

Acceptance

Download/upload

MBA Lifers’ Rich Picture

Info Anal & Dsgn Class System Support Specialist

Alumn, Class of 1906 GSM Student

MBA Lifers

I need to up date my skills. I need to worksmarter…

I am sick and tired of dumb questions!

What in this for me? I am actually teaching more students

than those who are here!

User

Share files, chat

MBAster Server

Download Client

Serves Web portal

User

Download Source,Upload new software,libraries

Share files, chat

Display Ad

Login, profile

Register, share ideas, MBA profile, Contacts

Database Server

Firewall

MBA students

GSM staffFaculty

GSM IS Dev. Staff

Catalyst-Web server

Email

GSMcourse contentForum&

Chat/IRCCentralize ISsupport and content mgmt.

Communicate, discuss, & learn

Communicate & support faculty & students

Communicate, discuss, teach, & research

Manage DB content

Dev.& Test

Create/edit & upload content

Download content

Catalyst.gsm.uci.edu: a for info-sharing

Upload msgs or bio content

Edit/upload content

Download content

corporate portal

Provide high-quality course

content

Help faculty, students, staff with h/w, s/w & network

Fund, delegate, & promote

Dean’s Office

Game Players

Game developersMSN Gaming Zone

Online help staff

AC Servers

Game contentIn game

messagingHelp developers with in-game eventsHave fun, make

friends, join community

Provide game updates and bug fixes to keep interest in game high Help players with

installation and network issues

Modify environment

Balance server load

Maintain web portal to game

: a massively multiplayer online role playing game

Communicate w/ other players

Add/Edit/upload content

Install and Play Game

Provide 100% system

reliability

Help game players with in-game problems

Publish game, keep subscriber level high

Fix bugs

Provide monthly in-game events

Brian Steele

Consumers

Developers

Businesses

Legal issues

Download Music, talk online

Are there anyIllegal activities?

Share info, increaseproductivity

Download software &

give Feedback

Download software &

give Feedback

Develop & ImproveSoftware

Develop new Versions

and upload for users

Want Payment for musicDownload

CEO – Mojo Nation

Critical Mass,IPO $$

SWAP FILES BTW USERS

Content provider

-security-revenue

-free rdiers-technical issues-”mojo” credits-market based

system

Dial-up users

?

Rich contentusers

Mojo Nation

-Better, more reliable content delivery-how much “mojo” credit?

- potential rich content user

- “mojo” credit decision

- security

“Agents”

“Brokers”

“Mojo Money”

-server costs-bandwith cost-Admin costs-Copyright

enforcement-royalties-Market

expansion

What a load off my

shoulders and everyone gets our products

Put it allon the table

Coordinates agents-Tracks mojo

exchange-Breaks up

files for upload

“traders” between Brokers – extending IOU’s For

settlement later

Napster

Email

Music

Forum & Chat

Upload Music

Store User Names / Directory

Download Music

Music StoreBuy Records

Users

Systems Administrator

Rich Picture of Napster

Download Music

Sell Records

Copyright infringement

Napster

Music Cos.

Download songs

CEO-Fanning

Enable sharing of

music files

Competition

Set up P2P service

without a centralized

server

Download as many songs as possible

Napster’s Employees

Provide reliable

24/7 service

Maintain serversAnd Napster utility

Learn fromNapster’s experience

Court

HELP!!!

Ban Napster

?

Charge for value added

services and earn

profits

CreateConcept

D/L Users

Original Artist / Content Creator

Pirate/Host User

Napster IS Staff

Napster Software/Server

Zero down time on the

systemPromote free speech, want many choices,

want high band width

Sharing, providing original

music/video

&

Maximum accessibility

Collaboration & Open

Community

Free Music / Videos

Create/steal & upload content

Napster: Peer To Peer File Sharing Network

Post/read Messages

Create/ upload content

Download content

Promote Free Speech

Support end users & keep network up

Fund, promote, find revenue source, navigate

legal issues CEO Hilbers Office

Dev.& Test New

Version.

End User Email Support

Post/read Messages

Post/Read Messages

Message Board

On-line help

Music Sharing Public

Corporate Execs

Record Companies

Napster Directory

server

Hot List

Content Sharing

Receive proper compensation for musical talent.Share, discuss,

& learn

Execute Corporate Strategy

Manage Directory content

Dev.& Test

Upload content

Increase User Base

Download content

Fund, delegate, &

promote

Venture Capitalist

Musicians

Chat

Provide enhancements,

support & content mgmt.

Music Sharing

Music News

Reduce stealing of property

Copyrights?

Read News

Chat

Features

.mp3 Format File Sharing

IT Staff

Reuse Notes: <tags> indicate the type of object specific to your project that should be included

Napster.Com

Napster Host – with music files Artist – producing music

Kohwa Ly Matsufuji

Napster Users – downloading files Napster Staff Administering Website

Napster Softwareconnecting users Email,

Discussion

Users with host computers can create/edit & upload/ download content

Create/edit & upload

/Download content

Upload /Download

content

Napster Support Maintains system software & upgrades

Artist Produce music that can be widely distributed

Napster Host Format music to MP3 format for sharing

Napster Users Share music files in comuunity

Napster User

Napster DeveloperNapster User

Napster Web server

Email

Napster File contentForum &

DiscussionCentralize IS support and content mgmt.

Communicate, Share Files

Communicate & Support & Facilitator of Program

Communicate, Share Files

Manage DB content

Dev.& Test

Create/edit & upload content

Download content

Napster Peer to Peer Sharing

Upload Content

Edit/upload content

Download content

Provide Content Files

Fund, delegate, & promote

Support & Content Management

Napster

MusiciansLegal System

User I want to download music

MP3 files

Are my rights protected?

Promotion

RegulationCopyright

infringement?

Support or Opposition

Cooperation

I want my money

Bandwidth…traffic…

Restriction

Universities, other servers

money

Protection

Big Music

Contract

S. Eric Kim Tu 1-4

Napster ServerEdit, Upload

Maintain

Connect to server ,search songs,share directory

Retrieve Search Results

Download Songs/Chat etc.

Connect to server ,search songs,share directory

Napster Staff

Users

Communicatetalk

Support

Download Songs,Chat ,Search,Play Songs

Test Server

Test ,talk,communicate

Edit,Code,Debug

DevelopersRetrieve Search

Results

release new build

Unreal players

General Staff

Unreal Programmer

Unreal web Administrator

Unreal Web server

Updates new maps and levels

Forum & Friendly web site

Cool game to play,

Have fun

Provide

Adm. & office work.

Upload to web page

Check for bugs and virus.& Test

Update program with comments Provide Trial

version & demo

Unreal Tournament for data sharing

Upload tricks and new maps

Search for other players

Provide high-quality

shooting game

Help provide faq for player

Overlook Epic Games as a business

Epic CEO

Provide Office assistance

Provide office assistance

Epic Games

Download content

Upload content

Download content

Upload content

WinMX P2P Network

Op

tOu

t Op

tOu

t

Software program that

Detects “spyware”

Maintain P2P Network and Search info.

WinMX is a P2P Network that facilitates the sharing of music and video files among its users. Output is a software

program that serves as a filter to identify and analyze spyware programs that may exist withing the network.

Am I “Spyware” free?Are the files I

download complete?

Is the network infrastructure

intact?Is site traffic obstructed or free-flowing?

Belong to a user community and communicate and share ideas within the

group. Is it easy to use and low cost ?

Provide techincal support to groups

Advertise to the right group,

Promote the brand name across?

Provide more features to Yahoo users and expand and fund the

Yahoo network Profit?

Poll, Chat

Email, threaded conversations

File storage, database, server

Website, Yahoo listing

Advertisers

Yahoo IncUser community

IT Team

Post Messages, Chat, Upload/Download files, Survey, Schedule events. Develop group specific content

Place banner ads on websites, ads in groups email messages. Sponsor some groups. Develop ad content

Allocate space quota, Enforce spam and, security policy, other technical help Develop generic content

Compete for ads and user baseOther newsgroups

and web communities

Expand Yahoo user community. Network with other features like yahoo mail, messenger. More ad revenue

Yahoogroups – A community of users with one email address to share information and files and calendar for free.

Other yahoo services