© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.

Digital Strategies for Retail

Tyler KohnCo-Founder & CTO

RichRelevance

© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.

The Global Leader in Omnichannel Personalization

175+ 24

$10B

35 27

1B9+

2PB

6,200

90%100%

13,250

447th

$13M

11

© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.

Trusted by world-class brands

© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.

Personalization Maturity Model

STATICEXPERIENCE

AUTOMATION

INSIGHT INTEGRATION

OFFLINEINTEGRATION

OMNI-CHANNEL

• 1-to-1 dialogue with customer, regardless of channel

• Hill-climbing culture drives constant testing and innovation

• Consolidated and actionable customer data across all channels

• Location-based targeting in-store

• Custom algorithms and applications

• Create an unified retailing experience (onsite and offline)

• Integrated with inventory management

• Connect brick & mortar, e-commerce, and mobile, with personalized in-store pickup

• Real-time/Instant analytics

• Geo-targeting (onsite)

• Multiple best-practice placements across user experience (Category Pages, Search, Email)

• Targeted creative & ads

• Transparent messaging for Recommendations

• Attribute, Inventory, and segment-based personalization

• Data-driven merchandising

• Product/Content recs using a few pre-defined hard-coded algorithms

• Heavy merchandiser control, with limited A/B testing

• No dynamic / conditional placements

• Predominantly online presence only

• Manual or no recs

• Seasonal merchandising

• Marketing Calendar or politics drives all creative

• All users are treated the same, regardless of behavior or known differences

LEVEL 1 (90%)

LEVEL 2 (65%)

LEVEL 3 (35%)

LEVEL 4 (10%)

LEVEL 5 (<3%)

IT- and Merchant-driven, “feel good” decisions, minimal value

Business-driven, measurable, but marginal contribution

Optimized channel, process built for success

Near-full view of customer

1:1 dialogue

© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.

RichRelevance productsIt’s all about personalizing to the shopper

Personalized product recommendations

Ecommerce site monetization and intelligent ad targeting

Content library personalization (videos, articles, images) integrated with CMS

Triggered and real-time email and push-notification optimization

Targeted campaign creative and promotion optimization

Big data innovation platform

Category results personalized for each shopper

EA

RLY

A

CC

ES

S

© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.

FOR THE CUSTOMER:Her own personal store

FOR RETAILERS:Higher customer lifetime value

What does “Relevance In Store” mean for customers and retailers?

Relevance In Store

© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.

Recs and offers printed on receipt at checkout

Recs and promos based on previous

purchases

In-app proximity alerts personalized to

associate and shopperRecommendations and offers personalized

based on visits Trigger alert based on exit without purchase

Mobile device and iPad app integration

Relevance In Store

© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.

• We invite you to co-develop your own

“Relevance In Store” experience at the {rr}

Omnichannel Lab

• 1- to 3-day workshop to:

– Build an end-to-end omnichannel experience

– Customize our “out-of-the-box” consumer

iPhone, in-store wifi, POS, and sales associate

apps to reflect your brand and experience

• Everything you need

– Side-by-side with integration experts

– The necessary APIs to see everything work in

real time

– All hardware on-site for testing

Making “Relevance In Store” a reality

Relevance In Store