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RIM Situation Analysis October 26, 2011

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Page 1: RIM Situation Analysis

RIM���

Situation Analysis���October 26, 2011���

Page 2: RIM Situation Analysis

RIM Sales Growth���

Page 3: RIM Situation Analysis

US Smartphone Penetration���

Page 4: RIM Situation Analysis

US Smartphone market penetration���

Page 5: RIM Situation Analysis

US Market Penetration of all cell phones���

Page 6: RIM Situation Analysis
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And then there’s the Playbook…���

Q1 2011:���Approximately half a million Playbook tablets

sold in comparison to more than nine million of Apple’s iPads.���

Oct 26, 2011:���RIM announces it will delay launch of PlayBook

OS 2.0 tablet until February 2012 ���

Page 8: RIM Situation Analysis

Excerpts from anonymous “Open letters” to RIM Management���

"Success cannot be borne of a 2005 status quo when the world looks a lot different now than it did even 12 months ago."���

"It can take weeks of time to make small changes, and months to make major ones. "���

Page 9: RIM Situation Analysis

RIM 10-Year Performance���

Page 10: RIM Situation Analysis

RIM Timeline���•   ���

January 1998 IPO on the Toronto Stock Exchange ���August 1998 Releases Inter@ctive pager 950 ���1998-2008: Releases devices running on GSM, CDMA, and iDEN networks. BlackBerry

devices are ubiquitous in the corporate environment.���October 2008, Named one of "Canada's Top 100 Employers" ���February 2009 Expands global operations Workforce: 12,000 world wide.���June 2009 Acquires Dash Navigation���August 2009, Acquires Torch Mobile ���August 2009, Fortune Magazine: RIM fastest growing company in world: 84% growth in

profits over three years ���March 2010, Acquires BlackBerry app developer Viigo ���April 2010, Acquires QNX Software Systems to enhance the user experience between

smartphones and in-vehicle audio and infotainment systems" ���April 2011 Release of Playbook tablet computer���June 2011, Investor push to split dual-CEO structure withdrawn ���June 2011, Q1 2011 revenue will drop for the first time in nine years ���June 2011: 2 anonymous open letters to board���July 2011 Cuts 2,000 jobs (11%), biggest lay-off in its history. ���October 2011 One of worst service outages in the company's history. ���Oct 25, 2011 Delays launch of PlayBook OS 2.0 tablet until February 2012���

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Number of current Blackberry models: 43���

Number of current iPhone models: 6 (available in black or white)���

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Appendix  

•  This  is  frequently  where  you’ll  put  the  addi7onal  slides  that  don’t  find  a  place  in  the  main  presenta7on,  but  you  s7ll  feel  add  value,  and  you  might  want  to  u7lize.  Following  are  the  slides  we  didn’t  include  in  the  presenta7on  

Page 17: RIM Situation Analysis

The week iPhone 4S came out, Blackberry trade- ins spiked 80%. ���

Android trade ins increased 72%.���

Source:  CNet  

Page 18: RIM Situation Analysis

USA Today—Jim Balsillie co-CEO RIM���

“The existing portfolio of BlackBerry products has been in market for close to a year, and delivering new products has proven more challenging than anticipated.”���

Page 19: RIM Situation Analysis

June 2008 to June 2011, RIM's shareholders lost almost $70 billion or 82 percent ���

Biggest decline among communications equipment providers, from $83 billion in 2008 to $13.6 billion in 2011.���