situation analysis f5

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SITUATION ANALYSIS

SWOT Analysis

Strengths

Internal Factors :

• Management : The management board consist of rational thinkers who understand

the market well and cover all options before taking a decision. There is cooperation and

constant communication between the members which facilitates quick and correct

decision-making. All the members share the common ideals of having the zeal to win,

have fun, and develop leadership skills and teamwork skills, but at the same time keep

the workload manageable. Leaders are also enthusiastic to hone their skills in their

respective areas of specialization, be it finance, branding or advertising. Thus, all themembers have an overall understanding of marketing.

• Offerings: Keeping in mind the Mission of the company ‘To provide trust by delivering

excellent quality services, the products of F5 Technologies have been kept Innovative ,

high Quality, competitively priced .It provides a wide array of software keeping in

mind the target segments, such as Accounting and Book-keeping Software, Business

Graphics Software, Presentation software and Database software. The Globe-Trotter

model has a Rugged, Portable Design keeping in mind the Traveler segment, while the

Stallion model has a very high capacity hard drive keeping in mind the Work-horse

segment.

• Marketing: Brand Judgment for the Globe-Trotter is good compared to other competitors in the Traveler segment.



• Finance: Have huge reserves for future investment.

• R n D : Good R n D facilities with a good team

Weaknesses:

•

Management: Small in size leads to restricted opinions• Marketing : Even though efforts have been put for the marketing of the

brands, none of the brands have been successful in making a mark so far.

They have not been recommended by the Customer Union, which is a big

setback for the Company. The market reach in terms of number of sales office is low

.

• Finance: It is a big setback for the company as there is a crunch in

working capital as compared to the competitors.

External FactorsOpportunities:

• More territories for expanding the market can be explored in the future

such as the US and China

• Since the company has reserves for future investments segments such

as the Innovator and Mercedes can be explored further.

• Breakthrough RnD can be used as a means to achieve success

• The company can also bank on the Brand Judgment for the Globe-

Trotter model to make it a success. It has a distinctive name in the

Traveler segment.

Threats:

• Many low price competitors are available in market.

• Brand awareness and loyalty are on the weaker end as Brands are not

recommended by the Customer Union

• Competitors such as MnC

•

Another major threat is that the products are not patentable; competitors can attempt toduplicate the product.

Industry analysis: The PC industry is a technology driven along with value for money

driven industry. The five market segments i.e. Mercedes, innovators, work horse, cost cutters and

travelers are not just price differentiated segments but are also product differentiated. All

segments have there particular demands and usage of product along with the affordable price. In



this industry the product needs to not just at par with the requirements but above it. Mercedes

and innovators are more inclined towards product than price where as work horse, cost cutters

and travelers are more price sensitive than product feature or quality. Work horse forms the

largest of the entire segment and so there is a price war going among the competitors. This has

lead to an equal division among the competitors and has made this segment even more cluttered.

With the entry in the Mercedes segment every company is trying to pull out a huge chunk of the

segment because every one knows that though economies of scale can be achieved through other

segment, it is the Mercedes segment through which the profits can be made.

Competitors in the Market: There are 5 competitors in the market with Mouse and

Cheese being the major player in terms of Market Share and also generating a high demand for

its products in almost all segments. Other players include Boolean Inc,Avant-Garde

Technologies,XCell.Micro Comp ltd. And Tech World. If we see the market primarily all the

competitors have Cost Cutter and Work Horse as their target segment whereas the Traveler

segment is dominated by XCell. Microcomp. The following figures show the position of F5

Technologies with respect to the competition.



F5 Technology has had a poor showing as far as Market Share in its Initial segments of Work Horse and

Traveler are concerned.



Top of Form

• Comparison in terms of Price Judgements :

2 8811406 0 decis/62200.php Price+Judgment

As is evident from the above table,F5 Technologies has scored well as far as Price

Judgement in the Stallion model is concerned. It has done well on the 4 major segments

of Innovators, Mercedes, Work Horse and Traveler are concerned. The Globe-Trotter

model has done well on the Innovators, Mercedes and Traveler front.

• The following table shows the Brand Judgement of F5 Technologies with respect to the

brands of other companies.

Company Brand

CostCutter Innovators Mercedes Work Horse Traveler

F5 TECHNOLOGIESGLOBE-TROTTER

54 28 7 50 31

F5 TECHNOLOGIES STALLION 61 25 10 52 22

Mouse and Cheese MnC C001 70 16 6 54 24

Mouse and Cheese MnC W001 52 47 25 72 28

Avant-garde Technologies(AGT)

Blend 70 21 5 55 29


AGT Azure 39 57 36 55 17

Boolean Inc. BooleanOfficeP 57 18 1 52 17

Company Brand


F5 TECHNOLOGIESGLOBE-TROTTER

56 100 100 86 98

F5 TECHNOLOGIES STALLION 68 100 100 100 100




Blend 65 100 100 97 100


AGT Azure 53 97 100 80 91


Boolean Inc. BooleanFinserv 70 100 100 100 100

http://tmp/svlon.tmp/javascript:sort(1);










































Boolean Inc. BooleanFinserv 53 43 23 61 21

Overall Brand Judgement is not satisfactory as compared to competitor brands but the Globe-

Trotter model in particular enjoys high Brand Judgement as compared to others. This is

demonstrated in the following table.

• The following table shows the Ad-copy Judgement of F5 Technologies as compared to

its competitors.Neither F5 Technologies, nor others have done well on this front.

Company Ad


F5 TECHNOLOGIES ROAMERS DRIVE 18 41 43 47 47

F5 TECHNOLOGIESRACECOMPANION

30 46 51 52 39




blend 50 30 24 54 31


AGT Azure 33 44 38 54 37

Boolean Inc. BooleanFinserve 40 41 19 45 33
























However, F5 Technologies’ Ad copies of Race-Companion (for Work Horse)feature in the top of

the list for Ad Judgments in the Innovator and Mercedes segments, while ‘Roamer’s Drive (for

Globe-Trotter) tops Ad Judgement in the Traveler segment. This is illustrated by the following

three figures:

situation analysis f5

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