rnews embedded data for the news industry by evan sandhaus
DESCRIPTION
From SMX East 2013 - Structured Data Superstars - rNews Embedded Data for the News Industry by Evan Sandhaus of the NY TimesTRANSCRIPT
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rNews:
EMBEDDED DATA
FOR THE
NEWS
INDUSTRY
#
Evan Sandhaus
NYTimes
@kansandhaus
#SMX #22C
October 2, 2013
#
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Agenda
Why we need rNews
Intro to rNews
Benefits of rNews
Road to rNews
Schema.org integration
Adoption
NYT Case Study
Discussion
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...And 50
Others
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Why we need
Semantic
Markup
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The Burning Question
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STORY
PHOTO
Story components which are obvious to a person…
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STORY
PHOTO
...are not so obvious to a machine.
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The Problem Of Structured Data: Continued
Label Type Value
id number 1248069162607
Headline text New Web Code Draws Concern...
Byline text By TANZINA VEGA
Date date 20101010
Body text In the next few years, a powerful...
Length number 1123
Tag text Privacy
Tag text Computers and the Internet
Tag text Web Browsers
<html> <head> <title> New Web Code
Draws Concern... </title> </head>
<body> <div>
New Web Code Draws Concern...
</div> <div>
By TANZINA VEGA
</div> <div>
October 10, 2010
</div> <div>
In the next few years, a powerful...
</div> </body></html>
Data Tier Display TierLogic Tier
Content very well structured on Data
Tier, but all of this structure is lost in
translation to presentation tier.
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The Problem Of Structured Data: Continued
<html> <head> <title> New Web Code
Draws Concern... </title> </head>
<body> <div>
New Web Code Draws Concern...
</div> <div>
By TANZINA VEGA
</div> <div>
October 10, 2010
</div> <div>
In the next few years, a powerful...
</div> </body></html>
Display Tier
=
?
Search engines, social
networks, aggregators and
other sites only see the
Display Tier, and cannot
leverage the underlying
structure of the data.
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The Problem Of Structured Data: Continued
Without structured data search engines, social
networks and other sites cannot attractively format
links back to our site, potentially decreasing
referral traffic.
With Structured
Data
No Structured
Data
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The Case of the Missing Structured Data
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Semantic Markup Standards
Microformats RDFa Microdata JSON
First
Simple
Rigid
Official
Complex
OpenGraph
Unofficial
Flexible
Schema.org
Official
Developers
External
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1616
rNews
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rNews Defined
rNews is a data model for embedding
machine-readable publishing metadata in
web documents and a set of suggested
implementations.
slightly shorter
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rNews is a data model
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for embedding machine-readable publishing
metadata in web documents
Headline
Byline
Tags
Creator
...
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and a set of suggested implementations
RDFa Microdata JSON
Today Today Maybe?
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rNews - Class Diagram
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rNews - Working Example
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HTML 5 Microdata<!DOCTYPE HTML>
<html itemscope itemtype="http://schema.org/NewsArticle" >
<head>
<style type="text/css">@import url(css/iptc_times2.css);</style>
<meta itemprop="dateCreated" content="2011-03-23"/>
<meta itemprop="description" content="The questions about the command..."/>
<meta itemprop="inLanguage" content="en-US"/>
<meta itemprop="thumbnailUrl" content="http://graphics8.nytimes.com/images/common/icons/t_wb_75.gif"/>
<meta itemprop="genre" content="Current"/>
<meta itemprop="id" content="1248069687395"/>
<meta itemprop="version" content="2"/>
<meta itemprop="publishingPrinciples" content="http://www.nytco.com/press/ethics.html"/>
<meta itemprop="wordCount" content="879"/>
</head>
<body>
<div style="height:900px" class="article">
<div class="a_column">
<div itemprop="headline" class="headline">Allies Are Split on Goal and Exit Strategy in Libya</div>
<div itemprop="alternativeHeadline" class="rider">NATO Takes Command</div>
<div itemprop="associatedMedia" itemscope itemtype="http://schema.org/ImageObject">
<img itemprop="URL" class="image" src="img/libya_sample_reuters.jpg"/>
<div class="image_credit">Credit:
<span itemprop="creator" itemscope itemtype="http://schema.org/Person">
<span itemprop="name">Goran Tomasevic</span>
</span>
/
<span itemprop="sourceOrganization" itemscope itemtype="http://schema.org/Organization">
<span itemprop="name">Reuters</span>
<meta itemprop="tickerSymbol" content="NYSE TRI"/>
</span>
</div>
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rNews
BenefitsOr Why You Should Care
About rNews
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Benefit #1: Superior Algorithmically-
Generated Links
Using structured data search engines, social
networks and other sites can attractively format
links back to our site, potentially increasing referral
traffic.
With Structured
Data
No Structured
Data
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Benefit #2: Superior Tool Support
Vertical search
Commenting Platforms
Rights Management
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Benefit #3: Better Analytics
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The Way to rNews
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rNews - Timeline
September 2010 - rNews proposed to IPTC at fall
meeting
March 2011 - rNews draft version 0.1 approved by
IPTC at summer meeting.
March - May 2011 - IPTC solicits feedback on draft
standard.
June 2011 - IPTC to vote on revised standard at
summer meeting
October 2011 - rNews 1.0 Approved by IPTC
November 2011 - Start of rNews Implementation
on nytimes.com
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Engaging Our Community
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Engaging Our Community
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Engaging Our Community
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Engaging Our Community
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And Then
Schema.org
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This class contains derivatives of
IPTC rNews properties. rNews is a
data model of publishing metadata
with serializations currently
available for RDFa as well as
HTML5 Microdata. More
information about the IPTC and
rNews can be found at rnews.org.
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rNewsThank You!
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