rnf iphone4
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Rise & Fall Of iPhone4
Antennagate
A Case Study
By : GAURAV VIJ
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ABOUT APPLE
Apple Inc is an American multinational , designing andmarketing consumer electronics computer software andpersosal computers .
Apple Inc previously Apple Computer Inc was establishedon april 1 , 1976 and incorporated on January 3 , 1977 .
Apple Inc has its headquaters in Cupertino , California .
As of september , 2009 Apple had an annual sales of $ 42.9billion .
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Apple Inc has a workforce of 34,500 employees with 284 retailoutlets in over 10 different countries .
The company is headed by Mr Steve Jobs who is the chairman
as well as the co- founder of the company .
Some famous products of Apple are :-IPAD
IPHONEIPODAPPLE TV
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Early generations of the IPHONE
Apple launched the first iphone on june 29 , 2007 and it wasa huge success with the american customers and the restof the world.
It was launched in two variants ie an 8 gb version and 16 gbversion .
Apple sold 6.1 million handsets of the orignal iphone in over
five quarters .
At present this model is being sold at $99 and is very cheapas compared to the orignal cost of $599 .
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IPHONE4
IPHONE 4 is the third generation of iphone after iphone 3gand iphone 3gs .
It is considered as the sleekest and the most advanced
mobile handset ever produced by any company .
The success of the Iphone 4 can be judged from the fact thatthe company has sold 3 million handsets in just 3 weeks .
This edition of Iphone is altogether different from its earliergeneration siblings in terms of looks as well as software .
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Some of the features of the new Iphone 4 are3.5 inch display960 * 640 pixels ( 4x more )326 pixels per inch800 : 1 contrast ratio ( 4x better )IP technology for superb colour and wide viewing angleIncredibly sharp imagesRetina display
And many more .IPHONE is available in the USA priced at $199 and $299 in contract
with AT&T .
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Problems faced by Iphone 4 users
Iphone 4 users have complained of the signals going weakwhen the lower left side of the handset comes in contactof the users hand .
Most of the complaints have come from left handed users .
Holding the phone in strong five bar signal has no effects onit but in weaker signal area it results in call drop .
As a matter of fact 50 % of the calls get dropped .
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Complains surfaced within hours of the launch.
Experts have suggested that the antenna is losing signalsbecause the direct contact with the users hand alters the
way the antenna behaves .
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The Problem
´ The signal can significantly degrade enough tocause you to lose your connection altogether if you're in an area with a weak signal once yourpalm touches lower left side of the iPhone 4
- iPhone Fan Blog
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1st Strike
Apple already knew about Signal loss problem.
Customers voices were left unheard.
Apple shrugged and declared iPhone 4 as the most perfectphone ever.
Till June end, apple never accepted that iPhone 4 was
flawed.
Apple made a mockery of Customer`s Response.
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Strike 2
Blame game was played by Mr. Jobs.
Faulty software was blamed for Call Drop and Signal loss.
Still hardware was not tested for errors.
A Software Fix, was announced for apple iPhone4`soperating system iOS4.
Apple denied any complaints from masses.
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Apple`s Say
Gripping any mobile phone will result in some attenuationof its antenna performance, with certain places being
worse than others depending on the placement of theantennas. This is a fact of life for every wireless phone. If
you ever experience this on your iPhone 4, avoid gripping it in the lower left corner in a way that covers
both sides of the black strip in the metal band, or simply use one of many available cases.
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Strike 3 ( The Press Conference )
Delayed Strategic Move.
Apple accepted their Handsets ( iPhone4 ) was flawed anddefective.
New external antenna was Blamed.
Other Market Leader were targeted to hide iPhone4`s
defects.
Late resolute were provided to the Consumers.
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It doesn't seem like a good thingif you can touch your phone in acertain way and it loses signal. Itturns out, it's not unique to the
iPhone 4 .Steve Jobs ( July 16 )
CEO (Apple Inc. )
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Cheap Shot
´ Apple may have calmed some of the Antennagate ruckuswith his spirited defense of the iPhone 4 on Friday, but
he also stirred up a hornet's nest of response from otherphone manufacturers, including RIM , Samsung ,
Motorola, Nokia, and HTC .
- Consumer Forum
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Conc lusi on
This entire fiasco has dented the image of apple a great deal .
Apple was always known for the perfection they had in their products .
The confidence about the product quality that the apple customers
had will get dropped and it will show its negative impact on thesales of iphone 4 and future products of apple .
The accusations between Apple , AT&T and the other mobilecompanies will continue for a long time but its on Apple now toformulate new statergies to bounce back and regain the lost
ground .
Experts say that the entire fault in this Antennagate issue is of apple asthey dint test the product well in the practical environment beforelaunching it .
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Future steps by Apple
Steve Jobs should focus entirely on improving the next lotof handsets of Iphone 4 .
Already over 3 million faulty handsets have been sold inthe market .
Other than providing bumper and case Apple should beproviding special offers to their existing customers sothat they are still able to retain their confidence and
trust .
Steve Jobs should learn from this incident that a productshould never be pushed in the market in a hurry .