robert pressl, fgm amor, „edukacyjne i marketingowe działania zarządzania mobilnością”

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Marketing and mobility management


Lukas, ZürchWim , Groningen Barbara, Bochum

Fuel consumption / person / year

3001010

380

Petros, Nicosia

1480

3 - 4 Trips1 - 2 Activities1 – 1,5h Time in transport

Source: FGM 2010





Mobility is something to be influenced

Walk

Bicycle

PT

Car

Groningen



Zürich

Walk

Bicycle

PT

Car



BochumBochum

Walk

Bicycle

PT

Car



Nicosia

Walk

Bicycle

PT

Car


Groningen Zürich Nicosia


Bochum

Walk

Bicycle

PT

Car


Modal choice by population groupsfor all trips per year of all inhabitants of Graz in 2004


www.thesun.co.uk

Politicians as role models


Modal choice by population groupsfor all trips per year of all inhabitants of Graz in 2004


"A man who, beyond the age of 26, finds himself on a bus can count himself as a failure".

Margaret Thatcher, 1986


"I can't support bike lanes. How many people are riding outside today? We don't live in Florida. We don't have 12 months a year to ride on our bikes. And what I compare bike lanes to is swimming with the sharks, sooner or later you are going to get bitten. And every year we have dozens of people that get hit by cars or trucks. Well, no wonder! Roads are built for buses, cars and trucks, not for people on bikes. My heart bleeds for them when someone gets killed, but it is their own fault at the end of the day."

Rob Ford, newly elected Mayor of Toronto, speaking to City Council in 2007"


• Social benefit: to implement something that is of use to the citizens

• Role models of politicians who had political success with support of sustainable transport solutions: e.g. London (UK), Freiburg, Munich (DE), Strassbourg (FR) etc.

• Image: to be popular• Attention: to have a good story• Information (interdependencies on impacts, effects and

duration of effects )• Personal benefit – to be re-elected!

They have to be convinced to make a decision! Parallel investment for all means of transport won‘t bring a modal shift. Therefore they need:

What do we have to do for politicians?


Other role models


Or kinds of Cycle chic


Marketing for cycling


Sculptures and art


Work with positive images and show desired situations!How do we want our cities?

So? Or so?


A city with great public lifechanges from car dominance to active travel

“If you can make it here, you’ll make it anywhere”


A children friendly city is a liveable city for everybody


So let’s make

Happy Children to our main criteria for liveable and sustainable smart

cities!


In the end – what do we prefer?


Transport Learning8 training modules

8 international transport experts (trainers)

Download written materials & slides in PolishWatch presentations from the trainers!

at: http://transportlearning.net/


Training module

Photo: Carlton Reid


Photo: Stockxpert

Training module


“A good city is like a good party – people stay much longer than really necessary because they are enjoying themselves”

Jan Gehl


Many thanks

Robert PresslForschungsgesellschaft Mobilität

FGM-AMORAustrian Mobility Research

[email protected]

robert pressl, fgm amor, „edukacyjne i marketingowe działania zarządzania mobilnością”

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