7/30/2019 Rock-A-Thon 2013 shatters national Greek philanthropy record

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Alpha Epsilon Pi Rock-A-Ton

901 iger AvenueUniversity o Missouri

Columbia, Missouri 65201

FOR IMMEDIAE RELEASE:

Alex Silverman

Public Relations Chairman of Rock-A-Ton

516-509-5254 / amsf44@mail.missouri.edu

www.rockathonaepi.com

Rock-A-Ton 2013 shatters national Greek philanthropy record

Te men of the Alpha Epsilon Pi fraternity at the University of Missouri raised $123,000 for the American Cancer Socie

In an inspiring display o philanthropic spirit, the Alpha Epsilon Pi raternity at the University o Missouri raisedover $123,000 or the American Cancer Society during the 2013 installment o its biennial undraiser, Rock-A-Ton. Te Mu Deuteron chapter surpassed its own record or the largest single-chapter philanthropy event in thenation, which was set at $80,000 in 2011.

Rock-A-Ton, the ocal point o the AEPi calendar since its inception in 1969, revolves around one brother electedas the Rocker, who sits in a rocking chair on stage at 9th and Broadway in Downtown Columbia or 63 straighthours. Brendan Lyss, whose brother and ather are both cancer survivors, assumed this position in 2013, while therest o the brotherhood solicited donations throughout the state o Missouri. Brothers canned at locations in the

college town o Columbia, other locations in Mid-Missouri, as well as the metropolises o St. Louis and KansasCity.

While on the ront lines donations poured into the cans, social media was blowing up. People rom around cam-pus, town and the state praised the Rock-A-Ton eort on both witter and Facebook. Te events Facebook ac-count reached more than 200,000 people over the course o the week. Te highlights o the social media buzz canbe ound on our Storiy at http://tinyurl.com/RockATonSocial.

Rock-A-Ton concluded with the 135-man brotherhood, along with members o the Columbia community, gath-ering at the downtown stage to watch Brendan stand up rom his rocking chair and to hear the announcement o

the grand total. With donations pouring in until the very last moment both on the streets o Columbia and online,the counting process kept spectators waiting, as graduating seniors reected on their fnal Rock-A-Ton.

When Rock-A-Ton chairman Andrew Weil fnally announced the six-fgure total, there was pandemonium onBroadway. Brothers, amily, riends and alumni embraced one another. Seniors and reshmen alike shed tears opride. For three days, everyone had been part o something bigger than himsel.

Other highlights o Rock-A-Ton week included the inaugural Rock-A-Ton Gol Classic in St. Louis and a chairdecorating competition between six Missouri sororities.

Teres no way to do Rock-A-Ton justice in a page, so please feel free to contact Public Relations Chairman

Alex Silverman at 516-509-5254 or by e-mail at AMSF44@mail.missouri.edu for more information.

AEPi Rock-A-T

@AEPiRockATo