Cross Innovation -

How to Implement

Cross Sectoral Innovation

@ Romanian National Cluster Conference

Iasi, September 23, 2014

2

What is Cross Innovation?

A Definition

By the term Cross Innovation we understand a process by

which creative industries share information, collaborate

and work with other sectors to generate new thinking,

new products, new services, new business models, new

…

3

What is Cross Innovation?

Video

4

The Cross Innovation Project

Supported by INTERREG IVC and ERDF

Eleven partner cities:

Amsterdam

Berlin

Birmingham (LP)

Linz

Lisbon

Pilsen

Rome

Stockholm

Tallinn

Vilnius

Warsaw

Heatmap Local Implementation Groups

- Plan for each city

Manifesto, MoU

Brochure & Toolkit

Studies

- State of play

- Feasibility Study

- Internationalisation

Case Studies

Study Visits – exchange of experience

Policy Clinics – prototyping policies

SME partnerships – new cross-border relationships

Project Outputs and Milestones

The project looks at 4 key policy

themes for Cross Innovation

Smart incentives – financing

Culture based innovation – unleashing new

ideas into other businesses

Brokerage services – building bridges

Spatial – cross collaboration services in co-

working spaces, incubators, Fab labs &

science parks

Best Practice

Smart Financing

Best Practice

Smart Financing

OBJECTIVES

• to facilitate access to design services for

Berlin SMEs.

• to link companies within Berlin's design industry

with scientific institutions like universities and

more.

BACKGROUND

• funding programme is part of the ”Strategy for

Berlin's Design Industry” by Berlin's Senate for

Economy.

• the Department aims to strengthen the economic

power of the local design industry – as well as the

capacity for innovation for other fields of

competence in the city with the strategy.

Best Practice

Smart Financing

TARGET GROUPS

• to strengthen the marketability and

competitiveness of small and middle seized

enterprises in Berlin.

• to foster cooperation between SMEs and

scientific institutions (public and under special

conditions also private ones) and also specific

design companies.

REALISATION

• 70% of the contract's volume could be granted

– the maximum volume is up to 15.000 Euro.

• the relevant project is to run no longer than

six months.

• funding is referring to costs for personnel,

material and further fees.

10

virtual fitting room for online

clothing retailers that addresses

and solves the single biggest

problem for the e-commerce

category: the lack of a fitting

room

through biorobotic and scientific

algorithms robotic mannequins

are capable of shape shifting into

almost 100,000 different types of

body shapes

a consumer can visualise how

different sizes and styles of

clothing might look on their body

type before they purchase.

Best Practice

Culture based innovation

11

founded in 2009 and based in Estonia and London

Fits.me is backed by the Estonian Development

Fund and Enterprise Estonia

Best Practice

Culture based innovation

Many fashion retailers have selected

Fits.me’s innovative virtual fitting room

for their e-commerce (Barbour, Pretty

Green, Otto, Ermenegilda Zegna and

Dunhill etc).

Tartu University –

Laboratory of Intelligent Materials

and Systems (Estonia)

Tallinn Technical University – Centre of Biorobotics (Estonia)

Human Solutions GmbH Kaiserslautern – the leading provider of

anthropometrical data (Germany)

12

Best Practice

Brokerage services

conference bringing together people

from 3 worlds, technology,

entertainment and design

High profile event with 1000 delegates

from the areas of science, business

and the arts

hear over 50 high profile

thinkers and protagonists

talk for exactly 18 minutes

about an idea they believe

could change the world

13

Best Practice

Spatial Cross Innovation

Planet Modulor is an

association of small and

medium sized companies

from fields as various as

merchandising, manual

crafts, design, art and

culture.

promotes intermediate roles

and facilitate the

relationships amongst the

various stakeholders in the

city, district,

neighbourhood and group

of companies itself

Ecosystem – What conditions are

required to promote Cross

Innovation?

Access to SPACES where people with different skills can meet

– coworking spaces, fab labs, incubators.

Access to BROKERS („cross-cluster managers“ ??) who can

link and understand the requirements of different sectors.

Access to FINANCE which enables organisations to risk

finding solutions from outside their usual networks.

An understanding of how CULTURE and CREATIVE PRACTICES

can promote joint understanding and deliver new thinking.

Moseley Exchange

co-working space

15

Design, Mobile Media and Gaming are the creative sectors most

likely to work with other sectors.

Environment, Healthcare and Manufacturing are the growth

sectors most likely to work with creative sectors.

European Trends

16

Recommendations

Focus on developing a city’s sectoral strengths

but promote reasons for different sectors to meet,

e.g. through challenge events, interdisciplinary

conferences, solving city-wide problems….

Focus on providing access to spaces, brokers and finance.

Focus on promoting mutual understanding.

How can you support the Project

and Cross Innovation ?

Manifesto

Memorandum of Understanding

Further events?

THANK YOU!

Lucia Seel

On behalf of CREATIVE REGION Linz & Upper Austria GmbH

Tel.: +43 (0)660 5619056

Mail: lucia@luciaseel.eu

www.cross-innovation.eu