romano's macaroni grill case study
TRANSCRIPT
Romano’s Macaroni Grill Brand Repositioning to Optimize Incremental Sales
RESTAURANT MARKETING: A CASE STUDY
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
MACARONI GRILL’S SITUATION
■ Increase premium wine sales
■ Emphasize high profit menu items
■ Determine effectiveness of current logo design
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
THE PROCESS
■ Conducted research with category non-users to determine expectations based upon name and logo alone
■ Assembled team to develop merchandising program that would call attention to premium wine
■ Evaluated current menu and suggested changes to menu architectureJudi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
THE SOLUTION
■ Designed a cost-effective merchandising unit that allows for dual, transient messaging
■ Designed a menu that successfully highlighted key signature dishes
■ Proposed a series of logos that more effectively communicated the product offeringJudi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
■ New Graphic Theme
KEY DELIVERABLE
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
■ New Graphic Theme
KEY DELIVERABLE
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
■ New Graphic Theme
KEY DELIVERABLE
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
■ New Graphic Theme
KEY DELIVERABLE
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
■ New Graphic Theme
KEY DELIVERABLE
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
Project Lead: Judi Radice Hays Graphic Design: Brian Jacobson/Focus Design
(512) 730-1499
linkedin.com/in/judihays
Twitter/Instagram: @askjudihays
RESTAURANT MARKETING: A CASE STUDY