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Ronald McDonald House of Delaware Board of Directors Agenda Date: Monday, November 13, 2017 Time: 5:30-7:00 PM Location: Conference Room 1 Attendees - Absent indicate by (x) Guests Sissy Dent Aerenson William Mackenzie Barbara Loeslein Peter Bailey Ken Manne Laura Marek Perry Beberman AJ McCrery Mary Jane Cocozzoli Allison Micich Rob Cocozzoli Katie Migliocco Pam Cornforth Stephen Mottola Barbara Dukart Ray Parisi Joel Dukart David Paul Bill Farrell Christine Randolph x Dave Hancox Paul Rice Tony Hill Hank Rosenberg Phil Hough Lance Sabouni Paul Kempinski Jorge Salvat x Mort Kimmel Todd Seelhorst Mark Lorenz Bob Trostel Rachel Macha Michael Waite TOPIC PRESENTED BY TIME I. Welcome Paul 5:30-5:40 II. Connect to Purpose Family Story Paul 5:40-5:45 III. Approval of Minutes of September 11, 2017 meeting All 5:45-5:47 IV. Major Gifts Fundraising Presentation & Discussion Barbara / Laura 5:47-6:17

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Page 1: Ronald McDonald House of Delaware Board of Directors · 2018-01-19 · 11/10/2017 Ronald McDonald House of Delaware Financial Report Detail 12:09 PM 2016 ACTUAL 2017 BUDGET As of

Ronald McDonald House of Delaware Board of Directors

Agenda

Date: Monday, November 13, 2017 Time: 5:30-7:00 PM Location: Conference Room 1

Attendees - Absent indicate by (x) Guests

Sissy Dent Aerenson William Mackenzie Barbara Loeslein

Peter Bailey Ken Manne Laura Marek Perry Beberman AJ McCrery Mary Jane Cocozzoli Allison Micich Rob Cocozzoli Katie Migliocco Pam Cornforth Stephen Mottola Barbara Dukart Ray Parisi Joel Dukart David Paul Bill Farrell Christine Randolph x Dave Hancox Paul Rice Tony Hill Hank Rosenberg Phil Hough Lance Sabouni Paul Kempinski Jorge Salvat x Mort Kimmel Todd Seelhorst Mark Lorenz Bob Trostel Rachel Macha Michael Waite

TOPIC PRESENTED BY TIME

I. Welcome Paul 5:30-5:40

II. Connect to Purpose Family Story

Paul 5:40-5:45

III. Approval of Minutes of September 11, 2017 meeting

All 5:45-5:47

IV. Major Gifts Fundraising Presentation & Discussion

Barbara / Laura 5:47-6:17

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V. 2018 Operating and Capital Budgets

Pam 6:17-6:30

VI. Approval FY 2019 Grant in Aid

Pam 6:30-6:32

VII. Governance A. Election of Dave Hancox as VP B. Job Description Review C. Standing and Event Committee Sign ups D. Conflict of Interest E. BoardSource F. Committee Update

Ken / Pam 6:35-6:45

VIII. Committee Updates – top

2 things that everyone should know

Family Experience Human Resources Development Marketing Building and Grounds Strategic Planning President & CEO’s Report

Pam Katie Paul

Michael Lance Tony Pam

6:45-6:58

IX. Plus/Delta Paul 6:58-7:00

2018 Board of Directors Meetings: February 12, 2018 May 14, 2018 September TBD November 12, 2018 Upcoming Events: Thursday, December 14 – Share A Night Monday, February 5, 2018 – Sullivan’s Wine Dinner Tuesday, March 27 – Change the Luck of a Child CBS3/CW Philly Telethon Our Mission… To provide nurturing and supportive environments and services to directly improve the health and well being of children and to bring comfort to their families.

Page 3: Ronald McDonald House of Delaware Board of Directors · 2018-01-19 · 11/10/2017 Ronald McDonald House of Delaware Financial Report Detail 12:09 PM 2016 ACTUAL 2017 BUDGET As of

Ronald McDonald House of Delaware Board of Directors Meeting

September 11, 2017

Attending: Paul Kempinski, Lance Sabouni, Ken Manne, Katie Migliocco, Michael Waite, Dave Hancox, Peter Bailey, Tony Hill, Ray Parisi, Perry Beberman, Christine Randolph, Mary Jane Cocozzoli, Rob Cocozzoli, Barbara Dukart, AJ McCrery, Joel Dukart, Rachel Macha, David Paul, Todd Seelhorst, Pam Cornforth Via Phone: Phil Hough and Hank Rosenberg

Excused: Sissy Aerenson, Bill Farrell, Mort Kimmel, Mark Lorenz, Will Mackenzie, Allison Micich, Stephen Mottola, Paul Rice, Jorge Salvat, Bob Trostel Guest: Erica Davis, Social Worker I. Welcome Paul Kempinski opened the meeting and welcomed members. He provided an update on the Nemours facilities in Florida following Hurricane Irma. II. Connect to Purpose and Family Story Kevin and Susanna, are new parents to one-month old daughter, Thea, who developed an acute infection which lead to a myocardial infarction. Thea will require a heart transplant. The parents are grateful for the House which alleviates the day to day worries and allows them to focus on Thea. They also praised the Hospital for being compassionate and understanding. III. Approval of Minutes of May 8, 2017 meeting Todd Seelhorst made a motion to approve the minutes from the May 8, 2017 meeting. Barbara Dukart seconded the motion and the minutes were approved. IV. Meet a Staff Member Pam introduced Erica Davis, the House’s new Social Worker, who joined the staff in March. She has her MSW and more than 10 years of experience working in the social work field including adoption services and serving as a social worker in the emergency room at Thomas Jefferson University Hospital. Erica believes her primary role is to support families, assure they have a good experience, and create an atmosphere of joy. V. Governance and Nominating Committee Report and Discussion – Actions Needed Ken Manne, Chair, reported the committee met on August 22 and reviewed a proposed charter for the committee, the current Board of Director’s job description and board engagement form, and a chart outlining diversity and skill sets of current board members. The committee approved the proposed charter and endorsed presenting it to the Board for adoption. Background checks will now be run on all board members. Board members will now be required to serve on a fundraising committee. A survey will be created on Survey Monkey whereby members can list their skill sets. A board self-assessment will be distributed by the end of the year. RMHC Board Immersion training in Denver in November is pending as the group is currently on the wait list. Next committee meetings are scheduled for October 10 and November 20. Ken asked for feedback on the Charter, there was none. Michael Waite made a motion to adopt the Board Governance and Nominating Committee Charter. AJ McCrery seconded the motion and the motion was approved.

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Ken made a motion to amend the By-Laws to reflect the revised name of the committee from Board Development and Nominations to Board Governance and Nominating. Tony Hill seconded the motion and the motion was approved. Paul Kempinski made a motion to elect Ken Manne as a Vice President of the Board, Chair of the Board Governance and Nominating Committee, and a member of the Executive Committee. Perry Beberman seconded the motion and the motion was approved. Three discussion questions were presented to the board. A discussion followed on important skill sets lacking and desired. These would include: Major Gifts acquisition Legislative advocacy Relevant marketing/communications skills IT expertise It was recommended we recruit new board members who have a passion for the mission, will actively participate in board functions, and introduce new people to the House; electing new members solely based on their skills could limit us. Sub-committees have been a good source to cultivate new members; Red Shoe Society could be a good source for younger members. Creating a Family Advisory Council could also be a good source for cultivating a new member. A list of fundraising committees will be presented at the November board meeting allowing members to select a committee to participate in.

VI. RMHC Philadelphia Check Presentation Rob Cocozzoli presented a check for $227,500 from RMHC Philadelphia Region, with our proceeds from the 2017 Telethon. VII. RMHDE 29th Annual Golf Tournament Perry provided an update on the Tournament. 204 golfers have registered to play, golf balls are being sold for $50 for the helicopter ball drop, dinner tickets are available for $250, guest speaker is Dan Hicks, of NBC Golf, live and silent auctions will be at the event. Sponsorships are down this year, but we are on target to make the budgeted amount of $150,000. Board members were asked to volunteer at the event. VIII. Committee Updates – expanded reports in the packet Human Resources – The committee recommends adding two employee benefits in 2018 – a Flexible Spending Account and 401k. Both benefits would be administered by Paychex, our payroll provider. Lance Sabouni made a motion to recommend offering a Flexible Spending Account and 401k to staff beginning in 2018. Ken Manne seconded the motion and the motion was approved. This recommendation will be presented to the Finance Committee at the October 18 meeting. Finance – YTD Operating Income is $863,266 vs. budget of $799,083. Fundraisers are slightly below budget. A $30,000 grant from RMHC will be used for people development and meeting RMHC standards for the audit. The Telethon check is not reflected in these financial statements. Total expenses as of July 31, 2017 are $1,031,218 vs. budgeted expenses or $1,076,868. The Property and Reserve Study has been completed and a Finance Committee sub-committee will submit a report to prioritize Capital Budget needs for 2018-2023. The Investment sub-committee reported the portfolio is up 10% and was rebalanced to maintain the 60/40 ratio. Next meeting is October 18. Family Experience – The committee is reviewing policies and proceeding with implementing background checks. Development – nothing additional

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Marketing – Carol Beck from QVC has joined the committee. Share A Night theme is “Heroes”. Social media has grown and is showing good results. Building and Grounds – The Property and Reserve Study will be the basis for the committees outline for the next five years. Building and Grounds Committee will share information with the Finance Committee at the October 18 meeting. Strategic Planning – An updated chart was submitted indicating the status of action plans and metrics for the Strategic Plan. Progress continues and at the November board meeting a full packet of actions plans and metrics will be presented. President & CEO’s Report –The RMHC Awards for Excellence grant is being used to send staff members for Raiser’s Edge (database) training, attending RMH regional conferences, and for training with a Major Gift coach as well as covering the costs of the RMHC Board Immersion Program. Katie Johnson and Erica Davis were recognized as staff members who have done an outstanding job managing the House and families and notecards were circulated for board members to write individual thank you notes to Katie and Erica. IX. Plus/Delta Good discussion with a high level of engagement. Continue to spend more time on discussions and less on committee reports.

Respectfully submitted,

Carol Sayles for Allison Micich, Secretary 

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11/10/2017 Ronald McDonald House of Delaware

Financial Report Detail 12:09 PM

2016 ACTUAL 2017 BUDGET As of

10.31.2017

JAN-OCT BUDGET PERIOD

2017 O/(U) BUDGET

FORECAST AS OF 12/31/2017 2018 BUDGET

INCOME

Fundraisers - Net Proceeds (Revenue less Expense)

Share A Night Rev 120,104$ 137,000$ 9,920$ 6,000$ 3,920$ 137,000$ 141,500$

Exp (14,902)$ (15,000)$ (9,478)$ (5,000)$ (4,478)$ (15,000)$ (16,500)$

Net 105,202$ 122,000$ 442$ 1,000$ (558)$ 122,000$ 125,000$

House Golf Outing Rev 314,645$ 270,000$ 302,477$ 270,000$ 32,477$ 320,000$ 265,000$

Exp (107,047)$ (120,000)$ (119,821)$ (120,000)$ 179$ (120,000)$ (100,000)$

Net 207,598$ 150,000$ 182,656$ 150,000$ 32,656$ 200,000$ 165,000$

5K Walk/Run - Wilmington Rev 66,057$ 82,000$ 54,261$ 82,000$ (27,739)$ 54,261$ 73,000$

Exp (21,149)$ (22,000)$ (16,512)$ (22,000)$ 5,488$ (16,503)$ (18,000)$

Net 44,908$ 60,000$ 37,749$ 60,000$ (22,251)$ 37,758$ 55,000$

American Girl Fashion Show Rev 101,167$ -$ -$ -$ -$ -$

Exp (70,957)$ -$ -$ -$ -$ -$

Net 30,210$ -$ -$ -$ -$ -$ -$

Red Shoe and Brew Twin LakRev 32,875$ 37,000$ 30,685$ 37,000$ (6,315)$ 30,685$ 37,000$

Exp (10,980)$ (13,000)$ (10,015)$ (13,000)$ 2,985$ (10,015)$ (12,000)$

Net 21,895$ 24,000$ 20,670$ 24,000$ (3,330)$ 20,670$ 25,000$

Mini Fundraisers Rev 5,973$ 8,000$ 3,936$ 6,667$ (2,731)$ 5,000$ 5,500$

Exp (444)$ (500)$ -$ (417)$ 417$ -$ (500)$

Net 5,529$ 7,500$ 3,936$ 6,250$ (2,314)$ 5,000$ 5,000$

Lewes5K Run Rev 28,701$ 35,000$ 33,504$ 35,000$ (1,496)$ 33,204$ 42,000$

Exp (9,658)$ (10,000)$ (12,461)$ (10,000)$ (2,461)$ (10,306)$ (10,000)$

Net 19,043$ 25,000$ 21,043$ 25,000$ (3,957)$ 22,898$ 32,000$

Anniversary Rev 153,179$ -$ -$ -$ -$ -$

Exp (62,079)$ -$ -$ -$ -$ -$

Net 91,100$ -$ -$ -$ -$ -$ -$

Plane Pull Rev -$ 30,000$ 4,580$ -$ 4,580$ 4,580$

Exp -$ (5,000)$ (1,721)$ -$ (1,721)$ (1,721)$

Net -$ 25,000$ 2,859$ -$ 2,859$ 2,859$ -$

Rev 822,701$ 599,000$ 439,363$ 436,667$ 2,696$ 584,730$ 564,000$

Exp (297,216)$ (185,500)$ (170,008)$ (170,417)$ 409$ (173,545)$ (157,000)$

Total Fundraising Net 525,485$ 413,500$ 269,355$ 266,250$ 3,105$ 411,185$ 407,000$

Grants, Foundations & Other

Circle of Care

Corporate Donations 160,118$ 150,000$ 95,208$ 73,000$ 22,208$ 150,000$ 156,000$

COMM · Community Groups and O 107,043$ 105,000 107,573$ 80,000$ 27,573$ 105,000$ 100,000$

Direct Mail Campaign-net

Rev 211,674$ 65,000$ 162,497$ -$

Exp (142,000)$ -$ (105,773)$ -$

Net 69,674$ 65,400$ 56,724$ 50,286$ 6,438$ 69,000$ 80,000$

Individual Donations 302,449$ 290,000$ 205,448$ 154,000$ 51,448$ 300,000$ 360,000$

Estates 10,000$ -$ -$ -$

Memorials & Tributes 52,178$ 80,000$ 60,651$ 50,000$ 10,651$ 70,000$ 80,000$

United Way 106,074$ 120,000$ 76,538$ 112,000$ (35,462)$ 100,000$ 100,000$

Total Circle of Care 807,536$ 810,400$ 602,142$ 519,286$ 82,856$ 794,000$ 876,000$

Grants & Foundations

Grants and Foudations 73,461$ 45,000$ 58,162$ 24,000$ 34,162$ 50,000$ 45,000$

PAROP Partnership 74,030$ 74,050$ 37,315$ 52,500$ (15,185)$ 76,000$ 80,000$

DE State Funding 39,078$ 37,000$ 23,820$ 27,750$ (3,930)$ 34,000$ 34,000$

GRANTR · RMHC 100,000$ 100,000$ 100,000$ 100,000$ -$ 100,000$ 100,000$ Total Grants & Foundations 286,569$ 256,050$ 219,297$ 204,250$ 15,047$ 260,000$ 259,000$

RMHC Telethon 218,665$ 185,000$ 227,692$ 175,000$ 52,692$ 231,692$ 185,900$

Room Donations 59,505$ 60,000$ 44,904$ 52,500$ (7,596)$ 53,885$ 65,000$

Red Shoe Society 722$ 2,200$ 998$ 1,750$ (752)$ 759$ 1,000$

Renovation Project 510$ -$ -$ Designated Income 36,587$ 22,000$ 58,408$ 19,500$ 38,908$ 58,408$ 22,000$

Other

Capital Funding 102,500$ - -$ -$ -$

Cartridge Recycling Program 174$ -$ 34$ -$ 34$ 34$

Merchandise Sales 2,618$ -$ 1,708$ 2,500$ (792)$ 1,500$ 2,500$

Misc 1,125$ 3,000$ 7,768$ 2,000$ 5,768$ 50$ 1,000$

COIN · Coin Box 1,095$ 1,000$ 609$ 833$ (224)$ 650$ 1,000$

COKE · Coke Machine 6,037$ 6,000$ 4,246$ 5,417$ (1,171)$ 4,980$ 6,000$

Total Other 113,549$ 10,000$ 14,365$ 10,750$ 3,615$ 7,214$ 10,500$

Interest / Investment Income 89,596$ 80,000$ 81,651$ 58,333$ 23,318$ 97,981$ 89,000$

TOTAL REVENUE (Net of Fundraising 2,138,724$ 1,839,150$ 1,518,812$ 1,307,619$ 211,193$ 1,915,124$ 1,915,400$

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11/10/2017 Ronald McDonald House of Delaware

Financial Report Detail 12:09 PM

2016 ACTUAL 2017 BUDGET As of

10.31.2017

JAN-OCT BUDGET PERIOD

2017 O/(U) BUDGET

FORECAST AS OF 12/31/2017 2018 BUDGET

OPERATING EXPENSE (excludes Fundraising Expense)

Direct House Expenses

Cleaning Service and Supplies 105,829$ 107,000 89,163$ 91,670$ (2,507)$ 107,000$ 107,000$

Pest Control 1,050$ 4,500 4,800$ 4,667$ 133$ 5,760$ 6,000$

House Supplies 17,434$ 22,000 15,914$ 22,500$ (6,586)$ 19,097$ 25,000$

Linens and Laundry 55,094$ 56,000 45,476$ 45,000$ 476$ 54,571$ 58,000$

Maintenance and Repairs 65,877$ 66,000 49,197$ 50,000$ (803)$ 59,036$ 62,000$ Ronald Room Acct 63$ 3,000 -$ 1,667$ (1,667)$ -$ 4,000$

Social Services 18,708$ 29,000 19,994$ 25,000$ (5,006)$ 23,993$ 30,000$

Hotel Fund 6,129$ 10,000 9,876$ 5,417$ 4,459$ 10,000$ 10,000$

Family Care Kits 60$ 1,000 351$ 833$ (482)$ 421$ 1,000$

Volunteer Expense 10,908$ 14,000 9,655$ 11,667$ (2,012)$ 11,586$ 14,800$

Total Direct House Expenses 281,152$ 312,500$ 244,426$ 258,420$ (13,994)$ 291,464$ 317,800$

Administrative

Dues and Subscriptions 4,887$ 3,500 3,690$ 3,330$ 360$ 4,428$ 3,500$

Office Expense 10,351$ 8,000 7,923$ 6,670$ 1,253$ 9,508$ 9,000$

Meetings / Training / Seminars 7,562$ 6,500 6,253$ 5,000$ 1,253$ 7,504$ 6,500$

Postage 9,128$ 9,000 4,938$ 7,500$ (2,562)$ 5,926$ 8,500$

Staff Expense 6,072$ 6,000 3,251$ 5,000$ (1,749)$ 3,901$ 6,000$

Travel 10,389$ 9,000 6,325$ 6,670$ (345)$ 7,590$ 9,000$

Total Administrative 48,389$ 42,000$ 32,380$ 34,170$ (1,790)$ 38,856$ 42,500$

Payroll ExpensesBenefits 87,046$ 108,000 99,219$ 78,333$ 20,886$ 119,063$ 126,700$

Matching Contributions 20,111$ 22,000 14,533$ 19,167$ (4,634)$ 17,440$ 21,630$

FSA Spend Fee 1,725$

401k Fee 4,200$

Employer Taxes 56,590$ 64,000 51,001$ 47,654$ 3,347$ 61,201$ 65,957$

Tuition Aid 1,000$ 4,000 -$ 3,330$ (3,330)$ 2,000$ 4,000$ Wages 760,027$ 845,000 659,585$ 616,269$ 43,316$ 821,502$ 880,300$

Total Payroll Expenses 924,774$ 1,043,000$ 824,338$ 764,753$ 59,585$ 1,021,206$ 1,104,512$

Utilities & Insurance

Insurance

Commercial 42,016$ 36,815$ 36,644$ 171$ 47,795$ 40,627$

D&O 3,516$ 3,516$ 2,930$ 586$ 3,516$ 3,516$

Workman's Comp 9,297$ 16,684$ 5,500$ 11,184$ 20,684$ 22,035$

Total Insurance 54,829$ 55,000$ 57,015$ 45,074$ 11,941$ 71,995$ 66,178$

Telephone 25,519$ 22,500$ 10,278$ 20,000$ (9,722)$ 18,000$ 17,000$

Utilities

Cable 5,939$ 6,000 5,413$ 5,000$ 413$ 6,496$ 6,000$ Gas & Electric 79,723$ 90,000 76,333$ 75,000$ 1,333$ 91,600$ 90,000$

Trash Collection 5,150$ 5,500 4,932$ 4,167$ 765$ 5,918$ 6,000$ Water and Sewer 27,723$ 28,000 21,295$ 27,000$ (5,705)$ 25,554$ 28,000$

Total Utilities 118,535$ 129,500$ 107,973$ 111,167$ (3,194)$ 129,568$ 130,000$

Professional Fee & Contract Srv

Bank Service Charges 17,324$ 14,000 12,671$ 10,000$ 2,671$ 15,205$ 15,000$

Investment Mgmt Fees 675$ 1,000 724$ 833$ (109)$ 869$ 1,000$

Contract Services

Accounting-Audit 15,875$ 16,350 16,450$ 15,450$ 1,000$ 16,450$ 17,000$

Computers 35,109$ 35,000 25,952$ 20,000$ 5,952$ 32,000$ 30,000$

Copier 7,118$ 7,000 6,028$ 9,000$ (2,972)$ 7,234$ 7,000$

Elevator 607$ 800 -$ 800$ (800)$ 800$ 800$

Donor Database 16,358$ 17,500 15,825$ 14,792$ 1,033$ 15,825$ 19,400$

Front Desk System/Guest Res 2,768$ 4,400 2,768$ 2,500$ 268$ 3,322$ 3,000$

Fire Alarm & Sprinkler Systems 6,500$ 7,000 7,826$ 7,000$ 826$ 7,826$ 7,000$

Ice Machine -$ -$ -$ -$ -$ 1,000$

Maintenance Consultant 593$ 3,600 -$ 3,600$ (3,600)$ 3,600$ 4,000$

Payroll- Time Card System/Ou 3,885$ 4,000 3,488$ 2,500$ 988$ 4,186$ 4,360$

Postage Meter 1,395$ 1,500 1,053$ 1,125$ (72)$ 1,264$ 1,500$

Security System 1,603$ 1,500 1,933$ 1,250$ 683$ 2,320$ 2,200$

Stoves -$ - 900$ 900$ 900$ 1,000$

Streamlink-Board Mgt Sys - -$ -$

Water 2,349$ 1,680 2,067$ 1,400$ 667$ 2,480$ 1,750$

Strategic Plan 6,934$ - -$ -$ -$ -$

Other 300$ - -$ -$ -$

Digital Signage 1,953$ 1,920 2,191$ 1,920$ 271$ 2,191$ 2,200$

Connect 2 Give 2,496$ 2,200 2,496$ 1,833$ 663$ 2,200$ 2,200$ Services Unlimited 16,168$ 16,200 17,200$ 12,150$ 5,050$ 17,200$ 20,000$

Total Contract Services 122,011$ 120,650$ 106,177$ 95,320$ 10,857$ 119,796$ 124,410$

Designated Expense 23,929$ 18,000 38,965$ 15,000$ 23,965$ 45,000$ 18,000$ Indirect Fundraising 86,018$ 70,000 54,127$ 58,333$ (4,206)$ 64,952$ 68,000$

Other

Licenses 3,731$ 4,000 3,116$ 4,000$ (884)$ 3,116$ 3,500$

Marketing 5,000 4,663$ 4,167$ 496$ 5,000$ 5,000$

Merchandise 1,282$ 2,000 2,817$ 1,667$ 1,150$ 2,184$ 2,500$

Total Other 5,013$ 11,000$ 10,596$ 9,833$ 763$ 10,300$ 11,000$

TOTAL EXPENSE 1,708,168$ 1,839,150$ 1,499,670$ 1,422,903$ 76,767$ 1,827,211$ 1,915,400$

Temp Restricted- Longwood Fdn Rele 80,000$ -$ -$ -$

NET ORDINARY INCOME 350,556$ -$ 19,142$ (115,284)$ 134,426$ 87,913$ -$

Noncash Item - Depreciation (362,500)$ (362,496)$ (302,083)$ (302,083)$ 0$ (362,496)$ (362,500)$

Gain/Loss on Investments 241,611$ - 453,462$ 453,462$ 544,154$

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11/10/2017 Ronald McDonald House of Delaware

Financial Report Detail 12:09 PM

2016 ACTUAL 2017 BUDGET As of

10.31.2017

JAN-OCT BUDGET PERIOD

2017 O/(U) BUDGET

FORECAST AS OF 12/31/2017 2018 BUDGET

Christiana Room Expense (12)$ (316)$ (316)$

(Deficit) Surplus 229,655$ (362,496)$ 170,205$ (417,367)$ 587,572$ 269,571$ (362,500)$

Page 9: Ronald McDonald House of Delaware Board of Directors · 2018-01-19 · 11/10/2017 Ronald McDonald House of Delaware Financial Report Detail 12:09 PM 2016 ACTUAL 2017 BUDGET As of

Ronald McDonald House of Delaware 2018 Capital Budget (Proposed)

New LaZBoy Furniture $3,500*

Couch for lobby 2 chairs for under hallway stairs 1 couch and 2 armchairs for pool table area

New LaZBoy Furniture $2,500*

Refurnish 1st floor sitting room New mirrors $5,500

New wing bathrooms New blinds

New wing guestrooms $6,000 1st Floor Sitting Room $2,500

Acoustical tiles $27,000 Painting

1st Floor Refresh $30,720 New Wing Guest rooms $39,360

Minor Construction orders $10,000 Computers $5,000 New washers and dryers

9 each $10,000**

Projected Total: $142,080 Donor secured for 1st floor furniture (3,500)* Annual donation for sitting room furniture (2,500)* Painting carry over, 2017 (24,000) Washers & dryers, contingent upon finding donor (10,000)** Total 2018 capital budget: $102,080

Page 10: Ronald McDonald House of Delaware Board of Directors · 2018-01-19 · 11/10/2017 Ronald McDonald House of Delaware Financial Report Detail 12:09 PM 2016 ACTUAL 2017 BUDGET As of

Ronald McDonald House of Delaware Standing Committees of the Board

Strategic Planning Purpose: To review, update and implement the House Strategic Plan annually. Chair: Tony Hill Staff Liaison: Pam Cornforth Monthly phone calls. Marketing Committee Purpose: To oversee all marketing, promotion and public relations activities of the House, including the production of the Newsletter and Annual Report. Meetings: Every other month January-November from 5:15-6:30PM Chair: Michael Waite Staff Liaison: Erin Ryan Development Committee Purpose: To identify, develop and strategize fund raising goals, opportunities and results based on the Annual Budget, Strategic Plan and special needs of the House (i.e. renovations, increased operating needs, etc.) Meetings: Every other month January-December from 6:00-7:00PM Chair: Paul Rice Staff Liaison: Barbara Loeslein Governance and Nominating Committee: Purpose: To assure the development and variable composition of the Board of Directors. Assist in the recruitment of members to serve in leadership roles and on standing committees. Committee members comprised of past presidents, RMHD President/CEO and several current board members. Meetings: Spring Chair: Ken Manne Staff Liaison: Pam Cornforth Human Resources Committee Purpose: To establish standards for performance reviews, evaluate and maintain employee handbook, evaluate staffing needs and attend to general personnel issues. Meetings: As needed via conference call and 1-2 committee meetings a year Chair: Katie Migliocco Staff Liaison: Pam Cornforth

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Building and Grounds Committee Purpose: To assure a safe and efficiently maintained building and grounds. Meetings: Every other month 2nd Wednesday January-November from 8-9AM Chair: Lance Sabouni Staff Liaison: Katie Soja Johnson Finance Committee Purpose: To assure the financial stability and operation of the Ronald McDonald House. Meetings: January, April, August and October from 7:30-9:00AM Chair: Christine Randolph Staff Liaison: Pam Cornforth Family Experience Committee Purpose: To establish Policy and guidelines in any area that directly affects service given to families including programs, guest relations and hotel management. Chair: Dale Perkel Staff Liaison: Erica Davis Advisory Council Purpose: To serve as a liaison to the community. Meetings: New Castle County – January, April and October 7:30AM or 12Noon Meetings: Kent & Sussex Counties –March and October Luncheons Chair: R.R.M. Carpenter (New Castle County) Staff Liaisons: Pam Cornforth/Laura Marek

Page 12: Ronald McDonald House of Delaware Board of Directors · 2018-01-19 · 11/10/2017 Ronald McDonald House of Delaware Financial Report Detail 12:09 PM 2016 ACTUAL 2017 BUDGET As of

SAVE THE DATE

2018

7TH ANNUAL RED SHOE AND BREWSunday, August 19

SULLIVAN’S WINE DINNERMonday, February 55-course dinner with wine pairing, live music & silent auction. 6:30 p.m. reception, 7 p.m. dinner

RONALD MCDONALD HOUSE BIRTHDAY PARTYSunday, June 10Celebrate the House’s 27th

Birthday with a cook out, children’s entertainment, & birthday cake. 12-3 p.m.

29TH ANNUAL 5K RUN/WALK WITH THE BLUE ROCKS AT FRAWLEY STADIUM

Saturday, April 14Register as an individual or start a team to run/walk for the House. Refreshments, prizes, music, t-shirt for participants. Day-of registration at 7:45 a.m. Run/Walk starts at 9 a.m.

CHANGE THE LUCK OF A CHILD CBS3/CW PHILLY TELETHONTuesday, March 27

8th Annual Telethon will air live from 6 a.m. to 8 p.m. Tune in to learn more about RMHC of the Philadelphia Region.

Join us for an afternoon of food, beverages, & fun at the Brandywine Polo Club. Silent & live auction, live music, polo match. 2-6 p.m. (3:00 polo match)

30TH ANNUAL GOLF TOURNAMENT AT WILMINGTON COUNTRY CLUB

Monday, September 17Join us for a day of golf: includes BBQ lunch, round of golf, cocktail reception, dinner, live & silent auction & awards. Shotgun start at 12 p.m.

7TH ANNUAL 5K RUN/WALK LEWES, DELAWARESaturday, September 15

Start & finish at Irish Eyes. Register as an individual or start a team. Prizes, refreshments, race t-shirts for pre-registered participants. Day-of registration at 8 a.m. Run/Walk starts at 9 a.m.

SHARE A NIGHTThursday, December 13Annual lighting of the House for the holidays. Light refreshments, music, & entertainment. 6-7 p.m.

For more information, visit rmhde.org or Contact Special Events Manager Dawn Brooks (302-428-5315 or [email protected]).

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©2017 RMHC

Membership program that provides training and resources to assist you in becoming an effective board leader

Ronald McDonald House Charities®

BoardSource® Membership Program

About the BoardSource Membership Program

RMHC® has joined BoardSource’s Networked Organizational Membership Program. As part of this membership, board and staff of the entire RMHC system will receive organizational benefits that will assist you in becoming an effective board leader including:

• Monthly Member Education Webinars – Each month, BoardSource offers 101- and 201-level webinars that are complimentary to all members. Visit the training calendar to view a list of upcoming webinars. Many webinars are also available as recordings. Current and recorded webinars can be found here (members have full access, but still need to register for each webinar to gain access).

• Hundreds of 101-, 201-, and 301-Level Topic Papers – Hundreds of topic papers, articles, and white paper on a wide range of governance and board leadership topics are available to BoardSource members. In a short and easily-digestible format, they are perfect for quick reference. They are organized by topic to help you quickly find what you’re looking for.

• The BoardSource Exchange – Connect, engage, and share governance information with other BoardSource members — volunteers and professionals who are committed to effective board leadership and making a difference in their communities. The Exchange has become the go-to place to share governance experiences, ask for advice, build relationships, and learn. Log-in to the BoardSource Exchange with the user information that you created when you activated your BoardSource membership.

• Downloadable Templates, Tools, Infographics, and More – All members receive our valuable Resources + Solutions (R+S) emails twice monthly. Many tools, tips, infographics, charts, collections, and more are available to download and use right away. All members are added to the BoardSource mailing list with membership activation.

• Ask-an-Expert Email Service – BoardSource provides guidance via an email service referred to as Ask-an-Expert. Members can send their question or issue and receive governance guidance from a BoardSource expert. Note: Information and guidance are provided with the understanding that Boardsource is not rendering professional opinions or legal advice.

• Retained Strategic Search with Board Member Connect – Access to discounted retained strategic search for high-level executives. Our partnership with Board Member Connect is extended to all chapters or affiliates.

• Additional Benefits – Access to our bi-monthly e-newsletter, the Spark! (click here to subscribe); discounts on BoardSource publications; assessments; webinars and trainings; our biennial conference, the BoardSource Leadership Forum; special access to board recruitment tools and services from LinkedIn.

If you have any questions or would like additional information about BoardSource’s membership program, please feel free to contact our Member Relations Team at [email protected] or 202-349-2580.

How to get started

To activate your BoardSource Membership, visit http://www.BoardSource.org/rmhc. You will be asked to select your

• Location

• Identify your RMHC Chapter

• Enter your RMHC email address

• Create an account and password

Finally, after you activate your membership, click here to log-in to your account using your email address and password. You can click on My Account to access your benefits, to view your downloads, invoices, and events and edit your account information.

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Report of the Ronald McDonald House of Delaware

Governance and Nominating Committee

Committee Members Ken Manne (Chair), Peter Bailey, Perry Beberman, Mary Bowler, Paul Kempinski Mark Lorenz, Ray Parisi, Rick Rowland, Michael Waite, Anne Wright

Staff Liaison: Pam Cornforth,

The Governance and Nominating Committee met on August 22, 2017. At the meeting, the following items were discussed and actions completed.

Board Self-Assessment Form

The Committee reviewed and discussed the board self-assessment questionnaire that was last sent out to the Board in 2010. Some minor updates were made to the form and it was agreed that the questionnaire would be sent out to the Board via Survey Monkey for completion before the next meeting of the board. It was also agreed that the results from the board self-assessment will be provided to the Board at the February 2018 meeting.

Director Skills Inventory/Diversity

The Committee reviewed and discussed a director skills inventory questionnaire that Mary Bowler had prepared. It was agreed that the Director skills inventory form would be sent out to the Board via Survey Monkey for completion before the next meeting of the board.

Job Description and Expectations

The Board job description and engagement forms were combined into one document. It was agreed that the form be revised to include the picture and biography requirement, to consolidate all fundraising-related elements and to reflect additional clarifications. Ms. Bowler will update the questionnaire to incorporate proposed changes for review at the next meeting.

Conflict of Interest Policy

The Committee discussed the Conflict of Interest Policy, agreeing that it should be reviewed annually with both board and staff. It was further agreed to clarify the status of in kind services and Ms. Bowler will update the policy to reflect the proposed change for review at the next Committee meeting.

The Committee will meet next on November 20. Future topics for discussion include input from the questionnaires that were distributed to the board, a review of the Code of Conduct, and crisis management.

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Family Experience Committee Report to Board of Directors

November 13, 2017

1. The Committee met on August 2, 2017 with Erica T. Davis, Emily Delaplane, David Hancox, Brittany Kane, Carolyn Keesee, Ann Olah, Dale Perkel, Beverly Shreve, and Jennifer Stevenson present. The meeting scheduled for September 20th was cancelled due to scheduling conflicts. The next Committee meeting is scheduled for November 15, 2017.

2. Review of occupancy statistics indicated an 89.2% occupancy rate through the first two quarters of 2017. Of note, the occupancy rate for June 2017 was 98.37%.

3. The survey completion rate for the first quarter of 2017 was 41.2%. The rate increased to 44.7% in the second quarter. Two recommendations from the Committee during its April meeting, re-educating volunteers about the importance of receiving feedback from families and re-implementing the incentive program, have both been followed by staff operations and may be the reasons for the increase. The review of the guest satisfaction survey showed overwhelmingly positive responses. Results:

A. Environment/Atmosphere: (cleanliness, comfort, noise level, meals, activities, helpfulness of staff, safety, etc.). On a scale of 1 to 5 the overall average rating was 4.95.

B. Impact on my Family: (keeping family together, able to rest and maintain my physical well-being, felt supported by other families, staff and volunteers, being able to stay close improved child’s recovery in the hospital, etc.). On a scale of 1 to 5, representing strongly disagree to strongly agree, the overall average rating was 4.61.

C. Written comments included both areas for improvement as well as compliments: *Stronger Wi-Fi connections in the guest rooms. *A television in the lactation room. *Keep the ride on toys for kids charged. *Child Care. *None. Great Job! *Place was beautiful, staff and volunteers very helpful and wonderful. I would highly recommend.

4. The Committee discussed the issue of serving families while operating at full capacity. Board approved 2.3 Priority Criteria for Eligibility was reviewed and the following suggestions made: under priority #1 emphasis should be placed on patients in the ICU; priority #4 should increase mileage requirement from 25 miles to 50 miles. Long term families should be required to check out for absences of 72 hours or more. To assist in having rooms available for their return, guest services should place 1-2 day room requests in the long term family rooms so the room can be confirmed for their return. Another recommendation was to prioritize families as a

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lesser need for a room at the House if there is an option for them to stay at the hospital.

The majority of Committee members prefer a blanket policy that would allow 2

adults in sleep rooms at the FRC. The Committee was informed that during a meeting on July 26, 2017 with Jim Burrows, he stated his preference to have this decision made by the House on a case-by-case basis. David Hancox will take this issue back to Jim to address.

Families not staying at the House are not eligible to have meals. The Committee

suggested that the hospital may be able to issue vouchers for the cafeteria to assist these families.

5. The hotel voucher program was temporarily suspended on July 20, 2017 due to a

lack of funds. A brief discussion of future support from the hospital for this program was addressed. The possibility of third party billing and additional partnerships with local hotels was also discussed.

6. The Committee reviewed and maintained current practice that women who test

positive for illegal drugs at the time of delivery are not eligible to stay at RMHDE. However, the Committee supports the following: women who test positive for marijuana or are participating in an approved methadone maintenance program may be eligible on a case-by-case basis with a social work referral.

7. The Committee would like a review of RMHC’s Operating Standards to determine how families with open CPS cases are addressed and its impact on their eligibility to stay at the House.

Respectfully Submitted, Erica T. Davis Family Experience Committee

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Capital One Confidential 

Human Resources Committee Board of Directors November 13, 2017 

 Following is an update on HR Committee activity.  

1. Talent Management & Recognition a. Hired Part time Volunteer Assistant – Nicole Gawel, recent U of DE graduate, 

brings lots of training and customer experience.  b. Board Recognition to staff: 

i. Staff members were very excited to receive notes from the board. Pam received a very nice thank you email from one of them.  

ii. A second round of thank you notes were completed at the September Board meeting. Both Katie and Erica were very grateful to receive the notes.  

2. Continuous monitoring of internal policies and rules and regulations is ongoing.  RMHDE is still receiving mixed information about compensating relief managers for sleep hours.  Pam will be reviewing this take with her RMHC Global Team leader and with Susan Campbell, Executive Director, at the Philadelphia House to understand their compensation of the relief managers.  The Philadelphia House is transitioning to a 24 hour awake staff.  A call with RMHC Global Team Leader has been scheduled for later this month.  

3. Continuous evaluation of employee benefits. The HR committee reviewed adding two benefits for the staff for 2018 – Flexible Spending Account and 401K.  Details of the two employee benefits will be presented at the September Board meeting and were approved.  The information was forwarded to the Finance Committee to seek approval via email so that all the paperwork could be started in time for open enrollment.  Finance Committee approved the two new benefits.  Mary Jo Anderson, an retired Benefits Attorney with DuPont will assist Pam in reviewing the 401K plan documents.  

4. Pam and committee updated the following policies: i. Overall Guiding Principles have been updated  ii. “Non‐exempt use of email during non‐working hours” policy established iii. Social media guidelines have been updated in the handbook iv. Maternity and Paternity leave updated policy – Pam is currently drafting 

this and will update the latest Employee Handbook  

6 weeks for a normal delivery, 8 weeks for c‐section and then 2 weeks for paternity leave.   

 5. Staff reviews and 2017 goals have been set. Merit increases are effective with the work 

week beginning April 3, 2017.  Increases were communicated to staff. Pam’s review was 

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Capital One Confidential 

complete as well and merit and bonus was approved and submitted. Merit backdated for April 3rd.   

6. Staff Engagement Event:  

a. Capital One hosted a “design thinking” exercise with our staff to address the question of “how might we make RMHDE a great place to work”. It’s very important to get feedback from the staff. The output of this work will provide good insights into HR’s agenda below as well as the draft of the 5‐year strategic plan for making the House a great place to work. Pam is drafting this and will have the committee provide comments.   

7. 2017 HR Projects; continue to make progress a. Hiring of a new Social Worker Completed b. Distribution of the updated Employee Handbook Updated was provided to staff 

in April. Updates for Maternity & Paternity leave will be updated and the newest version will be sent to all staff.  

c. Review of a Flexible Spending Account and Simple IRA to 401(K) for Staff HR committee recommending moving forward with the 2 new benefits. New benefits will be introduced to staff in November. 

d. Total Rewards presentation to staff. Two members of the HR committee are providing Pam with sample Total Rewards packages for her to replicate for RMHDE staff. This project is pending. 

e. Employee Recognition support from Board of Directors – continue again for the November meeting 

f. Strategic Plan‐ work on defining what makes the RMH to be a great place to work in 5 years and work on improving diversity for the staff Pam and the HR committee is working on creating an action plan for this initiative. 

g. Examine a model for a 24‐awake staff person– Katie Johnson and Pam are talking with other RMH chapters to get more information about the job responsibilities for the 24 hours awake staff member. Katie will be attending the RMHC Big House Operations meeting later in September.  This will be a topic that Katie will be discussing with other chapters at the meeting. This continues to be an ongoing project. 

 

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Board of Directors – Development Report As of November 7, 2017

Updates to the Focus Areas of the 2017 Development Plan. Focus Area 1 Major Gifts Program: To identify, cultivate and solicit individuals who have the capacity to make a gift of $5,000+

Progress to Plan - Identified prospect list and assigned prospect managers to staff/development committee. Requested prospects from Advisory Council 4/26. Anonymous donor - $37,000 Anonymous donor - $10,000 Anonymous donor - $10,000 Meeting monthly for updates/discussion and strategic planning. Working with Development Committee and Advisory Councils for meetings/follow ups.

Participating in major gift coaching with Gail Perry – speaker, consultant, board trainer and coach for fundraising strategies.

Cultivation luncheons scheduled for October 30 and December 13 - 5 individuals attended October luncheon – one donor increased gift to $10,000 and one donor made a first gift. Two cultivation events will be hosted in 2018 by Stephen Mottola (January 24) and Sissy Aerenson (May 9)

Will host six luncheons in 2018 at RMHDE and two in Kent and Sussex Counties. Presentation to the board 11/13 At Risk – No current risk

New in Red

Focus Area 2 Adopt A Room Program: To identify, cultivate and solicit individuals/corporations/community/foundations to participate in the Adopt A Room program $5,000+ Progress to Plan – $5,000 gifts Big Fish Charitable Foundation

Gilliam Foundation Walmart Foundation Bank of America Energy Transfer Systems A DVL Company Christine and John Randolph Nordstrom Terry and Ben Smith Perry and Tracey Beberman In memory of Robert J. Peirce – Meg and Dave Aument Galaxy Gymnastics AARP Red Shoe Society (4 rooms) C. Robert Barnett Rick and Cindy Rowland Herb and Kathryn Sweeney The Kimmel Spiller Charitable Foundation Elizabeth Walsh and family Sandy Horner (2 rooms) Padua Academy – Ronald’s Rescue (2 rooms)

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4 Rooms named in perpetuity: $10,000 gift Burris Logistics Anonymous Angel Direct Energy Anonymous Angel

Risk – 13 possible non-renewals New in Red Focus Area 3 Corporate Donations: To identify, cultivate and solicit corporations and businesses who can make a gift of $500+

Progress to Plan – Tours/Meeting conducted Horizon Services MAKE Productions Chesapeake Utilities Tidemark Federal Credit Union Dover Air Force Base FMC Polymer Delmarva Broadcasting Incyte koncordia MacElree Harvey, LTD Raymond F. Book & Associates Baird Mandalas Brockstedt LLC Atlantic Sands Hotel & Conference Center Rehoboth Toy and Kite Governor John Carney Clean Delaware Risk – Horizon Services commitment changed due to selling the company. New in Red

Focus Area 4 Planned Giving: To identify, cultivate and solicit loyal donors. Progress to Plan - Article in two newsletters Stelter mailings 5/17 and 10/1 Presentation at May board meeting 5/8

Notified by Terry Smith that we are beneficiary of her IRA. Notified by Barbara and Les Dukart that we have been named as a beneficiary in their will.

Risk – No current risk

New in Red

Focus Area 5 Telethon/Blarney: To identify and solicit corporations for sponsorships for sponsorships in 2017. To identify and secure 8 local venues to sell 1,000 Blarneys Progress to Plan Telethon – renewed 10 sponsors and secured two new sponsors. (Increased one sponsorship) Capital One – renewed at $30K level

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Piazza Auto – new $10K Visa – renewed at $10K level Winner Automotive – renewed at $10K level

Nemours – increase in sponsorship to $25K Wells Fargo – renewed at $15,000 – 3 House split

MasterCard – renewed at $5K level Fairfax Discount Liquors – renewed at $5K level Wilmington University – renewed at $5K level

Crothall – renewed at $5,000 United Scrap – renewed at $2,500 Anonymous - $10,000 RMHDE Board of Directors – new at $5K level Blarney sales: 452 sold at 10 venues (4 new venues) Telethon 2018 – received one new sponsorship – Nuclear Electric Insurance Limited Forming a sub- committee for 2018 Telethon Sponsorships

Risk – No current risk

New Focus Area 6 Corporate Sponsorships: To identify and solicit corporations and businesses capable of making a gift or sponsorship.

Progress to Plan Wilmington 5K: Synchrogenix Brilliant Little Minds Learning Academy CSC increased from $2,500 to $5,000 Birthday Party WSFS Stanley Steamer Blue Diamond Dental Red Shoe and Brew MacElree Harvey, LTD Hatzel and Buehler Plane Pull cancelled – now at risk for $25,000 Sponsorships listed with other options for 2017 CSC – will be used for furniture for front Lobby Bayhealth - TBD Edgewell – Walkway to Hope Brick Campaign Tidewater/Middlesex Water Company – Tidewater is deferring to 2018/Middlesex Water- refund Chesapeake Utilities - TBD Del One – Share A Night Faw Casson – Walkway to Hope Brick Campaign Golf Tactix Citi Graham Company Glenmede

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JPMorgan Chase Lewes 5K Alarm Engineering Atlantic Sands Hotel & Conference Center Mountaire Farms Community Bank Rehoboth Toy & Kite Share A Night Glenmede

Risk – ServiceMark decreased from $5,000 to $1,000 (5K) and Plane Pull Cancelled. New in Red Focus Area 7 Kent/Sussex Initiative: To continue to build awareness and expand our base of support.

Progress to Plan Participated in First State Favorite ballot tallying Updating website for Lewes 5K Kent Sussex Advisory Council meeting 2/22 Mind, Body, Mojo Expo Townsend, DE 1/28 Rehoboth Awards Dinner 2/8 Holly’s Club Event 4/29 Laura completed the Leadership Central Delaware Program 9/2016 – 6/2017 Capital School District – Senator Pride Day 10/7 Delaware Realtors Association Wish List Drive scheduled for 10/12

Downtown Dover Rotary Presentation 10/23 Harrington Raceway Wish List Drive 10/28 Attending Harry K Gala on 12/16/17

Risk – No current risk New in Red Focus Area 8 Red Shoe Society: To increase engagement in the Red Shoe Society.

Progress to Plan 24 members Presented House strategic plan to Steering Committee 3 members joined standing committees Prepared dinner for families 4/2 Created team for 5K Raised $21,000 from Red Shoe and Brew/Goal of $24,000 Hosted new members event at Constitution Yards at the Riverfront 7/27 Happy Hour/ new members event 9/28 at 8th and Union Kitchen – raised $1,000

Risk New in Red

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Focus Area 9 Grants and Foundations: To increase Foundation support by $20,000

Progress to Plan 2017 to date: 28 submitted; 16 funded; 13 totaling $69,250

2016: 40 submitted, 25 funded for $203,750; 12 denied (included Capital Grants) $30,000 Grants for Excellence for professional RMHC people development and training and adherence to RMHC Financial Standards.

Risk – at risk for 3 non renewals from Phoenixville Community Foundation, Wal Mart Foundation and Gilliam Foundation. Strategic Plan Action Plan for Major Gifts completed. Action Plans for events and standards for events submitted to strategic planning ad-hoc committee. Culture of Hospitality – created and submitted plan for what that means for our donors and development team members. Developed criteria for evaluating events. Developed metrics for new scorecard. Created Charter for Development Committee and submitted to Governance Committee New event: Researching ideas for a replacement event. Third Party Events: Big Noise – Wilmington, DE 5/20 CHUBB Wilmington, DE 5/16 Raymour and Flanagan Wilmington, DE 5/13 Cross fit – Wilmington, DE 6/10 Padua Wiffle Ball Tournament Wilmington, DE 4/29 Citi Implementation Team 10/17 Galaxy Gymnastics 8/17 Harvey, Hanna & Associates, Inc 8/17 Talleyville Car Show 9/17 Natalia Taclan Memorial Golf tournament 10/17 Barnes and Noble event – 11/2017 Holidays at Bellevue – WJBR event first three weekends in December

Paul Rice Development Chair

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Marketing Committee Report

November 13, 2017

The Marketing Committee last met on September 19, 2017

Introduction of new committee member We welcomed a new member, Vij Iyengar, a doctor working in the area of

Oncology for Incyte Pharmaceuticals. He has personal experience of using a Ronald McDonald House when he was a child, and is looking to get involved with our House and exploring different ways in which he may assist in our mission. We’re hopeful he chooses to stay with the marketing committee.

Marketing Goals and Opportunities

Now that Erin McGrath is in a full time communications position, the House has the opportunity to fully utilize her skill set. To that point, Erin was asked to discuss the initial outline of a marketing plan she has prepared. The Goal of the Plan is, in part, based on what other houses have adopted and defined as “To implement an effective marketing plan to improve financial sustainability in 2018, in order to better provide superior services to our guest families.” The corresponding objectives identified were to:

Increase net revenue from special events by 10% Increase online donations by 10% Implement consistency in all communication materials, and align with national

standards Increase knowledge about our audiences for better targeting Create a detailed communications calendar by 1/1/18

We also discussed some strategic initiatives for the five objectives. Highlights include:

Erin and Laura Marek developing branded toolkits for two events, to create better consistency in communication materials.

To increase net revenue from special events, Dawn shared that hosting the same events multiple years, coupled with losing events like American Girl, that it’s important to develop new events. The plane pull, which showed great promise, had to be cancelled due to legal concerns. We are also looking do to initiate one new event downstate. For these events to generate the revenue needed, event committees should be well organized and committed to drive the success of the event, much like our current golf committee.

Newsletter There is agreement amongst the committee members that the newsletter is being utilized in the correct manner:

To recognize donors and connect with volunteers Utilized to disseminate future event information and recap past events so

participants can clearly see how their participation benefits the House Anyone who has contributed $15 or more in the past year is considered an active donor and receives the newsletter. Design of the newsletter was discussed and it was agreed to that we should continue to move toward more photos and less text, an initiative started last year.

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It’s been suggested that we also add a QR code to the newsletter. The committee recommends that we use a large photo of a child or family on the cover and begin the family story inside. Finally, we need to reorder the “5 Ways to Contribute” list to make a stronger impact. Share a Night

Everyone was pleased with the pictures provided by Mike Pfeifer and creative has been agreed to.

This year’s invitation size is different from prior years. We are focused on including and working with new schools this year. This years ceremony will be different because there will be no “Ronald” to

participate in the event. WEB OUTCOMES: as of October 31, 2017

Website Visits: 34,589 2017 Target – 56,000

Top 3 Viewed Pages (YTD): Teen & Student Volunteers for summer applicants, New Family Stories, Wish List Updates

SOCIAL MEDIA OUTCOMES: as of October 31, 2017

Facebook o Number Fans: 5,271 2017 Target – 5,300

Twitter o Followers: 1,666 2017 Target – 1,800

Instagram (NEW) o Followers: 438 2017 Target – 500

Our next Marketing Committee meeting is November 21st. Respectfully Submitted,

Michael Waite

Marketing Committee Chair 

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- 1 -

Building & Grounds Committee Meeting Minutes November 8, 2017

Invitees: Committee Members: Mike Clendaniel, Gary Ferguson, Phil Hough, Mark Lorenz, Michelle Pena, Lance Sabouni, Jorge Salvat, Ray Walsh Staff: Fran Patone, Katie Johnson Present: Mike Clendaniel Lance Sabouni, Fran Patone, Michelle Pena, Mark Lorenz, Phil Hough, Katie Johnson & Pam Cornforth Occupancy is high again in early November after a slow-down in October. Michelle mentioned that there was a possibility of having Chase develop a grant for hotel vouchers Updates on 2017 capital items:

HVAC & fan installation: o All the units have been installed and room and hallways are all working, no

problems reported by the families. o New units in the rooms require filter cleaning rather than replacement.

Needs to be done more frequently than quarterly. Will show housekeeping how to clean, SUI reports this is an easy process

o Demolition is complete, and patching of holes and painting remains. o Mark offered the opportunity to have their vendor provide annual air quality

tests on the hospital’s expense. Management accepted the offer and Mark will work with his team to set up the sampling process.

Exhaust fans installation is complete. Boiler: final programming needs to be added, to ensure communication with the

monitoring system. Expect to be on site for the entire week o Question asked about chemical treatment for maintenance. This is done at

the hospital, but it is on a different scale with different needs. Katie will touch base with Service Unlimited to determine if this is necessary on our new boilers.

Property Capital Reserve Study Discussion New La-Z-Boy Furniture $3,500

Couch for lobby 2 chairs for under hallway stairs 1 couch and 2 armchairs for pool table area

New La-Z-Boy Furniture $2,500

Refurnish 1st floor sitting room New mirrors $5,500

New wing bathrooms (old are 12 years old)

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New blinds New wing guestrooms $6,000 1st Floor Sitting Room $2,500

Acoustical tiles $27,000 Painting (Jamestown painting recommended)

1st Floor Refresh $30,720 New Wing Guest rooms $39,360

Minor Construction orders $10,000 Computers $5,000 New washers and dryers (new item, part of strategic plan)

9 each $10,000

Projected Total: $142,080 Donor secured for 1st floor furniture (3,500) Annual donation for sitting room furniture (2,500) Painting carry over, 2017 (24,000) Washers & dryers, contingent upon finding donor (10,000) Total 2018 capital budget: $102,080 Discussion: Discussion about acoustical tile with a focus on the first floor, but will budget for the full $27k, providing management with the flexibility to move forward, depending upon financials and needs as the year moves forward. Fran discussed the commercial kitchen cleanliness and lighting. Of particular note were ceiling tiles that made up of drywall and coated with plastic that he described as dingy. Management indicated that they will work with a couple of volunteers who have commercial kitchen background to find vendors that specialize in this. Question about cleaning the hoods and testing of fire suppression. Management indicated that the house contracts with a firm that comes in twice per year. Management agreed that they would research a company to come in and help assess the cleanliness and lighting and need for deep cleaning Goodwill cleans the floors and the burner tops and walls, but don’t do the vents or other items. Lighting was also discussed.

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Bed bug update: 5 rooms were down at the time of the executive committee meeting. Royal pest control handles a chemical treatment for free (House pays $600 for prep). The pest control group recommended heat treating the rooms rather than chemical treatments. 4 rooms were heat treated last week and one more is scheduled for Friday 11/10 Royal is looking into installing a new system called Delta Five which uses pheromones, and the system will send a text when bugs are attracted to the strip. Mark mentioned that they have a dog come through quarterly to evaluate rooms, he will provide information to management regarding the vendor that has the dog. He provided the hospital’s protocol. New wing bathrooms: White grout has now turned black. Optional time to have this changed would be when they are being painted. Recommendation is to replace the grout and have it sealed. Management will look into it and come back with a recommendation. 

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Updated on October 31, 2017 

Ronald McDonald House of Delaware Strategic Plan 2017 to 2021 

Implementation  

Provide Superior Services to Guests  Initiative 1: Establishing a culture of hospitality‐ Action plan complete Initiative 2: Address Facility Improvements and Capacity‐ Action plan complete Initiative 3: Expand program services‐ Action plan complete Current Metrics:      Room cleanliness and working order      Family Overall Satisfaction Rate Highlights and Accomplishments to Date:      Initiative 1‐ Ongoing review of 4 different hospitality models. Work       Group has picked top 5 ideas to use to create a new model for       RMHDE       Initiative 2‐ Completed the Property Reserve Study, Completed         Walk through of common areas now creating a list for cleaning and        Maintenance, monitoring the occupancy stats. First floor refresh        has been budgeted in the 2018 operating budget.      Initiative 3 – Created an inventory of current programs, working w/       LDI team to explore day care, background checks operational plan is      being developed, investigating the ability to add free washers and       Dryers. Overall assessment of progress:  Green 

Be a Great Place to Volunteer and Work Initiative 1:  Develop a new, flexible volunteer model to meet changing needs of potential volunteers and metrics.  Action Plan Complete Initiative 2:  Increase diversity of board, staff and volunteers.  Action plan is completed. Initiative 3:  Define what it means to be a great place to work in 5 years.  Action plan has been developed.  Needs approval from HR committee  Current Metrics:      Employee satisfaction rate      Number of vacant volunteer spots      Diversity baseline for staff, volunteers and board      Offering of new benefits Highlights and Accomplishments to date:      Initiative 2 Discussion of diversity at the September Board meeting,      Seeking legal counsel about the collection and storage of diversity       information.  Board survey has been distributed with a deadline for        completion of 11/7/17 and then Governance Committee will review          results at the 11/20/17 meeting.     Initiative 3‐ Workshop was conducted at Capital One to gather data     Staff about what would make RMHDE a great place to work in 5     Years, introduction of two new staff benefits at September board      Mtg. and Oct. finance committee mtg. Implementation of the two      Two new benefits on 11/20/17.      Overall Assessment of progress: yellow    

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Updated on October 31, 2017 

Improve Financial Sustainability Initiative 1:  Create and Implement a Five Year Capital Budget‐ Action plan is being worked on.  Needs finance committee approval. Initiative 2: Derive 10% of operating income from investments in five years. Draft Action plan needs has been created but needs more input from Finance Committee. Initiative 3: Grow income from individual major gifts.  Action plan is completed but implementing the plan is taking longer than anticipated. Initiative 4: Generate net income of $550,000 from events in five years.  Action plan is completed‐ marked red due to the shortfall in the 5k Run/Walk and Red Shoe and Brew net proceeds and the cancellation of the Plane Pull.  Current Metrics:      Completion of Property Reserve Study      5 year capital budget      Special events overall net vs. goal and individual event vs. goal, new      Sponsorships, renewal of sponsorships, event participation and       Attendees’ evaluation.     1st year major gift goal of $75,000     Number of actions, tours and meetings Highlights and Accomplishments to date: Property Reserve Study Completed Work has started on the 5 year operating budget and capital budget.  A small work group is being formed with B&G committee members and Finance Committee Members. Secured $49,000 in major gifts YTD Telethon exceeded budget of $185,000 actual proceeds $227,500  Golf Tournament exceeded budget of $165,000 with earning about $200,000 Overall Assessment of Progress‐ Yellow 

Extend Impact to Community Initiative 1:  Care Mobile‐ Action Plan Competed –Needs strategic planning committee approval Initiative 2:  Advocate for increased access‐ Action plan needs to be written Initiative 3:  Expand relationships with hospitals – Action plan completed needs to be approved by strategic planning committee Metrics‐ none developed  Highlights and Accomplishments to date: Nemours/Jefferson MBA students did a capstone projected creating a needs assessment for a Care Mobile in Delaware – outcome of report is to focus  on preventive care not dental. White paper created and will be presented to Bill Roberson, President of RMHC Philadelphia Region this fall. Meeting held by Paul K. and Pam C. with Dr. Proujansky and  Dr. Janice Nevin – notified that RMHDE will receive operating support from Christiana care beginning July 1, 2017. First invoice was created for the 3rd Q number of nights by Christiana Families. Ongoing dialogue with Christiana Care and RMHDE Family Room Sara F. participates in the Hospital Volunteer Administrator meetings. On 10/27/17 mtg. was held with the leadership of RMHSNJ, Pam C. and Paul K. to tour the Nemours Deptford Facility and discuss areas of potential collaboration. Overall Assessment of Progress:  Yellow 

 

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Ronald McDonald House of Delaware President/CEO 

Report to Board of Directors November 13, 2017 

 Pillar 1 – Provide Superior Services to Guests: 

 

Statistics as of October 31 

  2016  2017

Percent Occupied  86.05%  90.48%

Turn away due to space  141  430

Average length of stay  7.90 days  10.14 days

Guest Stays  1717  1425

 

 

 

1. Service Unlimited project for HVAC, exhaust fans and boiler has been completed. We only have had to keep one guest room out of service to do the HVAC and exhaust fan work.  

2. Katie and I presented a project to Leadership Delaware to research the possibility of providing child care at RMHDE.  RMHDE was selected as one of the 5 projects.  We have had several meetings with the LDI team to determine the feasibility and cost of adding this program.  On October 26 the LDI presented us with options for RMHDE to analyze in an effort to provide child care for our families. 

3. Ronald McDonald Family Rooms ‐ Statistics as of September 30: Christina Care ‐ 1483 families Nemours/Alfred I. duPont Hospital for Children ‐ 6263 families and 477 individuals used a Sleep Room Bayhealth ‐ 90 families 

 Pillar 2 ‐ Be a Great Place to Volunteer and Work:  

1. Introduced a “lunch and learn” at Team Leader meetings discussing current nonprofit topics.  As a team will be watching podcasts, TED talks and reading books to generate discussion and learnings about top of mind nonprofit topics.  Once we see how this works as Team Leaders we will probably include all of staff.  First book was Start with Why and the TED Talk by Simon Sinek.  Overall team leaders loved it and generated a lot of discussion.  Staff watched the TED Talk at May staff meeting. Team Leaders really like this activity.  We have also read the New One Minute Manager and Difficult Conversations.  The current reading is The Three Signs of a Miserable Job. 

2. There have been 2 meetings of the Governance and Nominating Committee.  The Board of Directors approved the committee charter.  In the meeting packet please find the new board job description and expectation document, a copy of the updated conflict of interest policy and a copy of the 

Guest Stays  2016 2017

United States (excludes DE,PA, NJ)  348 290

Pennsylvania  540 433

New Jersey  212 179

New Castle County, DE  11  13

Kent County, DE  138 123

Sussex County, DE  450 367

International  18  20

Total  1717 1425

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meeting minutes.  The two surveys to assess board skills and diversity as well as a board self‐assessment have been deployed. As of today 19 board members have participated.  The committee will analyze results and present them at the February board meeting. 

3. RMHDE has been awarded a Grants of Excellence grant by RMHC Global in the amount of $30,000.  Funds are to be used for people development and to ensure our financial statements meet the standards now required by RMHC.  Our auditors have the required template.  We will be restating our 2016 financials to meet the criteria from RMHC at a cost of $2500 and the grant will cover that additional cost.  A draft of the restated financial statements has been presented to me.  This grant will also cover the following trainings ‐ Board members attending the Board Immersion training, my travel expenses related to the RMHC Executive Leadership Program, the cost of Caroline and Erin attending the summit meeting in Ohio in March with 150 other staff members from RMHC Chapters, 5 RMHDE staff attending the August 2017 Millennium Summit, and Katie and Vanessa attended the Big House Operations meeting at the Stamford Ronald McDonald House.  Other people development trainings include Major Gifts coaching and training for Barbara, Laura and Pam C. as well as attendance at the Blackbaud conference for Dawn and Pam J. for additional training and use of our donor data base and peer to peer fundraising using our Team Raiser platform.  5 staff members will be attending the Association of Fundraising professionals Philanthropy Day in February. Pam Jones attended the Blackbaud conference last week and she thanked me for the opportunity to attend.  She is extremely grateful for the investment we made in her. 

 

              4.       Staffing update/ Human Resources work:  

I attended the first three day RMHC Executive Leadership training in May, thank you for this wonderful opportunity to join 20 other RMHC colleagues at Kellogg.  Next session is scheduled for the end of November.  

2017 HR Projects: i. Distribution of the updated Employee Handbook completed in May. ii. Review of a Flexible Spending Account for Staff I met with Paychex and coordinated a 

presentation for HR committee.  The proposal was approved by both the Board of Directors and the Finance Committee.  Enrollment documents have been signed and staff will enroll on 11/20/17. 

iii. Research on change in Retirement Benefits from a Simple IRA to a 401 (k) Pam met with Paychex and presentation was made to the HR committee.  The proposal was approved by both the Board of Directors and the Finance Committee.  Documents for the new plan have been reviewed and signed.  Mary Jo Anderson ‐ retired benefits attorney from DuPont reviewed all  the documents. Enrollment will be on 11/20/17 with a start date for participation of 1/1/18. 

iv.  Employee Recognition support from Board of Directors ‐ The recognition that we did at the May board meeting was very much appreciated.  It went a long way.  Two new staff members were highlighted at the September board meeting and both really appreciated the notes. This work will continue. 

v. Strategic Plan Initiatives ‐ work on defining what makes the RMH to be a great place to work in 5 years and work on improving diversity for the staff Capital One facilitated a discussion with current staff to help define a great place to work and Glenmede will forward competencies that they used to ensure they were a top place to work.  An action plan has been created for the strategic plan. 

vi. Vanessa Hilton, Guest Services Coordinator, has resigned her position effective 1/5/18. We will be posting the position next week.  Conversational Spanish is preferred. 

vii. Volunteer Program Assistant position has been filled.  Nicole Gawel started the end of August.  She is a recent graduate of University of Delaware.  Nicole will focus on training and scheduling volunteers, working with teens and overseeing the Family Care Kit program.  She will work 25 hours a week. 

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viii. Examining a model for a 24 awake staff person ‐ Katie and Pam are beginning research with other RMHC chapters.  Katie will attend the Big House operations meeting in September and this will be one of the sessions that she will participate in. 

 

Pillar 3 – Improve Financial Sustainability: 

1. RMHC Philadelphia Region CBS 3 Telethon was a big success.  Overall $1,202,000 was raised.  The Delaware House had sponsorships of $142,500.  Check for our share of the telethon was $227,500. The Delaware House took the lead at creating the 2018 Telethon sponsorship package.  This has been completed and circulated to the other Houses. 

2.  Work is progressing on the major gifts fundraising initiative.  Internal goals have been set and prospects assigned to staff.  Personally I have secured a $37,000 gift from an individual that is to be anonymous, a new Adopt a Room donor with Service Unlimited and I have worked with Terry Smith and Barbara and Les Dukart as they have both named RMHDE as a beneficiary in their estate plans. We engaged with a fundraising consultant to provide coaching for Laura, Barbara and me in an effort to accelerate the Major Gift fundraising.  Donor lunches are planned for 10/30 and 12/13. 

3. The Walkway to Hope has been installed.  A reception was held the end of May for all donors.  We will continue to sell bricks with an installation one time a year. 

4. Direct Mail continues to prove successful for the House.  I recently attended the advisory council meeting at the True Sense headquarters.  They have a lot of recommendations for donor stewardship and solicitation, identification of planned giving prospects, and more of an online presence with our direct mail donors.  We will be incorporating into our planning for 2018.  As co‐chair of the advisory committee I also facilitate questions about True Sense program and issues with RMHC global as well as ensuring True Sense materials are brand compliant. 

5. Insurance Renewal ‐ July 1, 2017 was our insurance renewal date.  Overall I am happy with the quote.  While our overall insurance rate increased by $15,000 it was primarily due to workmen’s compensation increase and it could have been a whole lot worse.  Lyons did an excellent job keeping the costs as low as possible.  We did get word from DCRB that they have found a new classification code for any employee whose scope exceeds the Code 953 with a lower cost than the 880 apartment house code that they had originally required us to start using in 2017‐2018.  The new code that we can use is now 973.  So the impact of our workmen’s compensation is not as great as what we first thought would happen.  Initially we were looking at a cost of more than $40,000 for workmen’s compensation and it has now stabilized at 

$22,000.  Insurance premiums will go from $52,604 to $67,223. 6. The House is hosting Delaware Chamber of Commerce’s 11/14 networking breakfast.  Citibank is 

holding a bowlathon on our behalf and WJBR has named the Ronald McDonald House as their beneficiary for three Holiday weekends at Bellevue. Financial proceeds may not be much as this event is only in its second year, but the awareness should be great. 

7. Work has started on creating a new fundraising event to take the place of American Girl/Plane Pull.  While this event is not part of the operating budget it is our plan to develop a new event that can raise a net proceeds of $25,000.  

 

Pillar 4:  Extend Impact to the Community:  

The workgroup at Nemours, led by Cindy Bo, completed its research on the Care Mobile.  The group toured the Care Mobile in Philadelphia and reviewed their operating budget.  I have a copy of the final presentation and white paper.  The overall recommendation was to introduce a Care Mobile focused on Primary and Preventive Care and not dental.  Next step will be a meeting with Paul Kempinski and Bill Roberson, President of RMHC Philadelphia Region to express an interest in further exploring a Care Mobile for Delaware and outlining the next steps. 

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 Paul Kempinski and I had a meeting with Dr. Nevin, CEO of Christiana Care.  Dr. Nevin toured the House and 

learned more about the care we provide for Christiana Care families at the House as well as in our Ronald 

McDonald Family Room. 

A meeting was held on May 12, 2017 to review the plans for the Woman’s and Children’s Tower at Christiana and 

to discuss moving the Ronald McDonald Family Room with Amy Bilecki, Major Gifts Officer, Dr. Paul and the 

hospital architect.  A follow up meeting was held in July.  We met with the volunteer office to discuss the changes 

in the Family Room and volunteer needs.  We have been told that a majority of the cost of the project will be 

covered by Christiana Care including the furniture.  Refinements are being made to the drawings based on our 

feedback.  We have also received notification that Christiana Care will be providing operating support to the House 

based on a similar formula that we use with Nemours. We are currently waiting on updated drawings from the 

hospital architect. 

On October 27 Paul K. and I met with the leadership of the RMHSNJ to tour the Nemours Deptford location and to 

discuss potential collaborations. 

Other Activities: 

1. Annual Report was mailed in August and the second issue of the Our House newsletter was also mailed.  This year we are having discussions at staff level and with the marketing and development committees to review the content and layout of our newsletter in order to continue to improve the contents. 

2. We have been notified that the local McDonald’s co‐op has discontinued its Ronald program.  That means we will no longer have a Ronald to attend our events.  The 3 Houses hosted an appreciation lunch for Chris and Keith, our Ronalds. 

3. Three meetings have been held with the committee that will be overseeing the implementation of the strategic plan.  Each committee member has been assigned a pillar to oversee.  Action plans should be completed by 7/31/17.  Each staff member will be actively participating in the development of one action plan as part of the 2017 goals. 

4. A technology ad hoc committee still needs to be established to work on the new RMHC technology guide and cyber security.  First steps have been taken to improve our security of data.  Regular password changes will be required every 6 months and computers will time out if there is a lack of activity after 15 minutes. 

5. Active participation and coordination with the new Governance Committee has been a primary work effort.  Many of the results of the meetings are part of the Board meeting packet.